Plush toys used by growing babies are very soft and sometimes have mirrors attached to them. Plush toys provide comfort to babies.
Global Plush Toys Market: Competition Landscape
Mattel, Inc.
Mattel, Inc. is a global toy manufacturing company involved in the design, manufacturing, and marketing of toys. Mattel, Inc. was set up in 1948 in California, the U.S. The company’s product portfolio includes plush toys which are sold under the brand “Fisher-Price.” It sells toys under the brands “Barbie,” “Hot Wheels,” “Thomas & Field,” “American Girl,” etc. The company manufactures all its plush toys and other products through both company-owned facilities and through third-party manufacturers. Prominent manufacturing plants of Mattel, Inc. are located in Thailand, Mexico, Malaysia, Indonesia, China, Canada, etc. The company sells toys under private labels such as “Matchbox,” “Fireman Sam,” “Enchantimals,” “Uno,” “Polly Pocket,” “MEGA,” etc.
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BANDAI NAMCO Holdings Inc.
BANDAI NAMCO Holdings Inc. headquartered in Tokyo, Japan, is a global toy manufacturing company established in 2005 by the merger of Bandai and Namco. BANDAI NAMCO Holdings Inc.’s business units include Toys & Hobby Unit, Network Entertainment Unit, Real Entertainment Unit, Visual and Music Production Unit, and IP Creation Unit. The company has operations in the U.S., U.K., France, Spain, China, South Korea, Thailand, Philippines, etc.
LEGO System A/S
LEGO System A/S, a family owned company was founded in 1932 by Ole Kirk Kristiansen and is headquartered in Billund, Denmark. The company’s product portfolio includes plush toys, apparel and accessories, books, costumes, watches & clocks, and stationery. The company has operations in the U.S., Canada, Mexico, U.K., Germany, France, Switzerland, Sweden, Spain, Poland, Norway, Netherlands, Italy, Hungary, China, Australia, etc.
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Global Plush Toys Market: Dynamics
Rise in infant population and increasing demand for soft toys increasing sale of plush toys
An increase in population of infants and babies is seen globally. According to the United Nations (UN), 250 babies are born every minute across the world. Child mortality rates have declined with the rise in education, increasing disposable income, and change in lifestyle. Global child mortality rate has decreased from 9.32% in 1990 to 7.71% in 2000 to 3.91% in 2017 as per World Bank statistics. This increases the number of infants and babies in the world. Rise in demand for plush toys among consumers for their babies is because of increasing disposable income over the years especially in emerging economies such as China and India. All these factors are increasing the demand for plush toys across the world.
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