Multi-vitamin dietary supplements are seeing an upward growth curve. And, it does not come as a surprise because lifestyle choices such as smoking and drinking often lead to challenges pertaining to absorption and production of certain vitamins and minerals. This is leading to growth in the global biotin supplements market. Pregnant women and patients of epilepsy sometimes witness its deficiency in large measure. All this helps the market witness significant growth over the forecast period of 2019 to 2027. In order to stay ahead of the competitors players are focused on better marketing of the products. Additionally, they will witness a slew of growth opportunities in this period. Market worth will also be pulled up considerably.
Global Biotin Supplements Market: Competitive Landscape
The global biotin supplements market is a fragmented landscape with a decent number of players operating its playfield. Marketing of products aggressively is a prime focus for major market players. The aim of various such organic and inorganic strategies is to lay claim on to a prominent share of the overall market growth. It is pertinent to note here that players do not shy away from forging key alliances if the benefits of mutual synergies are accrued.
Some of the key players in the market, driving it on an upward trajectory with their proactive measures include the following:
- Sports Research
- The Nature's Bounty Co.
- Pure Research Products, LLC
- Zhou Nutrition
- Natrol LLC
- Church & Dwight Co. Inc.
- LifeGarden Naturals
- NOW Foods
- Jarrow Formulas, Inc.
- Doctors Best
- Zenwise Health
- SBR NUTRITION
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Global Biotin Supplements Market: Key trends and driver
Keeping the market on an upward growth trajectory is a large number of trends and drivers marking the global biotin supplements market landscape. Prominent ones include increase in awareness regarding benefits of biotin and efforts directed by market players towards marketing of these supplements. Other prominent ones are:
- Health is gaining prominence world over as the population across countries passes over a long lull that has led to a plethora of health issues. This is leading a large number of people towards better diet. More and more people are aware of their food intake today and this is set to contribute positively to the growth of global biotin supplements market.
- It is also pertinent to note that health and beauty influencers are also helping in driving the market towards further growth. As these influencers bring these products before their vast follower-base, the demand for these products sees and upward growth curve.
- More women across the world are working today and this has improved their purchasing power significantly. And, as a result, one notes women taking care of themselves like never seen before. As biotin is a supplement that helps hair and nails grow better, demand for it is set to see a significant growth over the assessment period mentioned above.
Global Biotin Supplements Market: Regional Analysis
East and South Asia are expected to grow by a notable magnitude over the forecast period owing to heavy trade volumes marking the landscape with North American and European region. China and India will be at the forefront of growth in the region over the forecast period.
However, it is also worth noting here that a sizeable demand for these supplements will arise from the North American and European regions owing to deficiency in biotin in diets that are noted in the region. Besides, both regions have a high level of disposable income and people are more aware regarding health.
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This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
Our key underpinning is the 4-Quadrant Framework EIRS that offers detailed visualization of four elements:
- Customer Experience Maps
- Insights and Tools based on data-driven research
- Actionable Results to meet all the business priorities
- Strategic Frameworks to boost the growth journey
The study strives to evaluate the current and future growth prospects, untapped avenues, factors shaping their revenue potential, and demand and consumption patterns in the global market by breaking it into region-wise assessment.
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