Stationery products have been in the use for decades, perhaps centuries. With time and technology, products in the global Stationery products market have evolved and have become better for use. As the volume of consumption steadily rises, one must be wondering what lies in store for business in the next few years. The answers to such questions can be found in the upcoming report on the global Stationery products market by Transparency Market Research. Besides, the report also sheds light on the hurdles that players in the global Stationery products market will face during the forecast period. It delves into the opportunities that lie in store for the prevailing as well as upcoming players in the global Stationery products market.
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Global Stationery Products Market: Notable Developments
Evolution has been the key to success in the global stationary products market for a long time. With changing consumer preferences, companies have had to make changes to their existing products or launch new ones. In the last few years, with the intervention of social media and television, companies have had to invest in marketing to remain relevant and competent in the global stationary products market. Hence, the two primary agendas for companies to sustain have been rolling out new products and investing in creative marketing ideas.
- Linc Pen & Plastics Ltd had entered an agreement with Deli to manage its marketing campaigns in India. The partnership that came into effect in October 2018. Deli is the largest manufacturer of stationery products in Asia and hence will have the marketing acumen and advertising prowess to make the most of the business opportunity.
- In 2018, Gravey’s Office Products and Office Depot entered into an agreement wherein they merged a part of the two companies. The idea behind the merge is to offer Office Depot’s customers’ better innovation and service. In early 2019, Gravey’s started hosting some of Office Depot’s products on its website with tweak in the product and customer service.
Some of the prominent players in the global stationary products market are Linc Pens & Plastics Ltd., Fullmark, 3M, Muji, Staedtler, Maped, Artline, Faber-Castlle, Reynolds Pens, and Mead. The market is quite fertile for business for new players as there are hardly any regulations that govern the entry of players. It is a highly unorganized market place and hence the success rate for small players is quite high in the global stationary products market.
Global Stationery Products Market: Key Trends
The prominent trends that will matter for business in the global stationary products market are
Innovation
The customer preference in the global stationary products market is consistently changing. The fact that the audience is quite wide in terms of age and occupation, the requirements for the products is also quite different. As people tend to pick products specifically that suit their needs, the demand for niche products is growing. This has prompted companies in the global stationary products market to delve into niche segments manufacturing products for each audience section. These trends are quite ripe for players in the global stationary products market.
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Marketing
While for products and brands that operate in the office stationery segment, the investment in marketing is reasonable. But, for those operating in the school stationery segment, the success depends on the creativity of marketing campaigns. As the audience group is quite instinctive, the marketing campaigns have to kindle the curiosity of the children. These aspects make the competition among players in the global stationary products market stringent. This is a healthy sign for business in the global stationary products market.
Global Stationery Products Market: Regional Analysis
Asia Pacific is expected to remain the largest business region for the global stationary products market. With high children population and growing corporate infrastructure is many south east Asian countries, the demand for products in the global stationary products market will soar in the coming years. Many companies are also looking expand their business and operations in the region eyeing potential opportunities. At the same time, North America and Europe will continue to yield revenues at a stable rate in the coming years.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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