The rising consumption of automobiles and
the changing lifestyle of consumers have increased the market share of
car accessories resulting in an increase in the automotive grille illumination market.
Primary function of the grille is to provide a gateway for air to
maintain an absolute temperature of vehicles. Apart from its function of
being a coolant, look of automobiles also plays an important role from
the consumer’s point of view. As automotive grille illumination
structures are applied in the front of every vehicle, so they are
designed in such a way that enhances the exteriors of the automobiles.
Automotive grille illumination market is
expected to grow with a high CAGR in future because of the kind of style
statement it provides apart from its principle operation of letting air
inside to maintain the temperature of the vehicle.
Many big brands have used automotive
grilles by putting their brand names on it. For example, Jeep has a 7
bar grille style, Rolls Royce grilles are hand designed with such
precision that they appear perfectly vertical. Mercedes Benz is known
for its famous star sign which is applied on the grille with a LED on
the edges which glows. Porsche which is a big manufacturer of air cooled
cars has minimized the importance of grilles and are keeping with their
heritage.
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The pattern and orientation of bars in
the grilles are different. Some cars have horizontally or vertically
oriented bars while others have the cross-hatched bars pattern. Custom
made grilles are also available depending on the choice and demand of
the customers.
Increasing demand for the automobile
accessories, growing consumer spending on these products and rising
vehicle consumption in the younger generation are the key drivers in
increasing the growth of automotive grille illumination products.
The growth of the automobile industry and
the increase in the sales of passenger cars, trucks, etc. are further
likely to increase resulting in developing opportunities for the
automotive grille illumination manufacturers.
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The biggest challenge of automotive
grille illumination market is the availability of inferior products
especially in the Asian regions which has hampered the growth of
automobile grille illumination market. Also, cheap alternatives are
available in the automotive grille illumination market. People having
low disposable income are not willing to spend more on the vehicle
accessories, such as automotive grille illumination. This has been the
biggest restraint of the automotive grille illumination market.
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