Globalization has transformed the
automotive industry throughout the globe, with continuously heaving
competition amongst automotive vendors. Development of automotive cup
holder is one of the important innovations because of the growing
consumption of beverages while driving which have ensued in the
automotive industry, in recent years.
Various automotive cup holder
designers have provided technologies and styles to hold the beverages,
but at high speeds and tough roads, it is difficult to keep the
beverages from spilling out. One of the latest technologies used by
Maksimatic in the automotive cup holder market was to provide a
360-degree spinning cup holders which can adjust according to the road
settings. Apart from providing a spin to the cover, this technology also
provides a spin to the liquid inside which keeps it away from falling.
This technology was tested and gained popularity among the consumers.
Apart from providing a spill free holder consumers are also looking for
the temperature control automotive cup holder which keep their drinks
hot or cold as per the requirement. This is achieved by using certain
thermostatic materials at the bottom which are used in the thermos, and
they maintain the required temperature.
Accessories in automobiles are essential
nowadays. It is important for designers to put their efforts on the
interiors of the automobiles, as the consumers have started spending
their money for comfort and efficiency. Automotive cup holder market has
started gaining popularity because of the growing consumers, and their
need of holding their beverages in the vehicles.
Automotive cup holder seems like a simple
accessory in the automobiles, but the technology and the ideas used for
providing a spill free cup holder is difficult. Due to the growing
urbanization people have started taking decisions on buying automobiles
not only on the basis of speed and fuel efficiency but also by the
looks, interiors, accessories and the technologies which are provided in
the automobile. The automobile cup holder market is expected to grow
with a decent CAGR in the forecast period.
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The automotive cup holder market is
driven by the looks and the comfort it provides to the consumers.
Customers are looking for innovative designs and colors with the
technologies incorporated to make automotive cup holder. Automobiles
have started providing various automotive cup holders which have gained
customers interest in buying those vehicles.
There are few big companies which still
believe that automotive cup holder should not be incorporated in the
automobiles as the drivers may lose their control and accidents may
happen. One such company is Ferrari which believes that they provide
such high speeds to the customers in which the driver’s concentration
should be on the wheels, and there is no need of adding cup holders in
their vehicles, which is a challenge faced by manufacturers in the
automotive cup holder market.
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