Brown testliner
is a 2 ply paper, which is manufactured using the chemical pulp and
waste paper. It is used to make the outer layer of corrugated sheets.
Owing to the properties such as recyclability, lightweight, and economic
cost brown testliner has gained traction in the past few years. Brown
testliner has gained significance in the packaging market owing to the
wide applications that corrugated boxes have in a variety of end-use
industries. Furthermore, the need for a sturdy and cost-efficient
packaging solution in e-commerce shipping and transit has led to the
expansion of the brown testliner market.
Brown testliner provide a smooth and
clean surface, which allows easy printability this makes brown testliner
desirable for end-use manufacturers. They can put branding and product
information on the surface of the liner; this also aids in enhancing the
visual appeal of the packaged product. Direct printing on the testliner
helps in reducing the expense of printing and overall packaging, which
is expected to be a driving factor for the global brown testliner
market.
Global Brown Testliner Market: Dynamics
Brown testliner is used for manufacturing
of corrugated sheets, trays, and boxes. With the increased application
of corrugated boxes in a variety of end-use industries, the demand for
brown testliner is expected to propel during the forecast period. Among
this, the growing retail sector, more specifically, the e-commerce
industry is a significant end-use industry for brown testliner globally
and is expected to fuel the growth of brown testliner. Another key
driver for brown testliner is their high printability coupled with their
recyclability. Manufacturers prefer to use brown testliner as they are
significantly cheaper than kraftliner and thus help in reducing
manufacturing cost.
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Despite the positive outlook, the growth
of the brown testliner market might be affected adversely owing to the
presence of substitutes. White testliner can be used as a replacement
for brown testliner in the applications where visual appeal is a
priority such as in retail display packaging which appears directly in
front of the consumer. Also, white testliner ensures superior
printability as compared to the conventional brown testliner. This might
hamper the growth of the global brown testliner market during the
forecast period.