The global touch screen display market is experiencing extreme competition in the market, observes Transparency Market Research. The fierce competition is among some of the leading players in the market such as Samsung, Fujitsu, 3M, Panasonic Corp, and LG Electronics. The prominent players are also highly focusing on mergers and acquisitions that could help them to expand their business. Focus on research and development activities in increasing, as players want to use innovative technologies and develop new products. Emerging economies is also seen lucrative opportunity by the players due to the presence of cheap labor and high availability of raw materials.
Statistics presented by Transparency Market Research, the global touch screen display market is anticipated to reach a valuation of US$ 121.1 bn by the end of 2027 progressing from US$ 57.1 as estimated in 2018. Over the forecast tenure between 2019 and 2027, the global market is projected to expand at 8.90% CAGR.
The application of touch screen display is high in retail kiosk as these screens are highly preferred as compared to other applications in this segment. The retail kiosk segment is expected to lead the market due to presence of multiple retail outlets spread across the globe. On regional front, North America held 35% market share in 2018. Over the forecast period, this region is expected to continue its dominance owing to the presence of key manufacturers in the region. On the other hand, Asia Pacific is also projected to be one of the key regions for the growth of this market due to increasing demand for touch screen display in this region.
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Retail Sector to Play a Crucial Role in Fueling Demand for Touch Screen Display
Application of touch screen display is seen in retail kiosks, gas pumps, public transport kiosks, car wash centers, automated teller machines (ATMs), sports arenas, parking terminals, medical equipment, and trade shows and exhibitions. Thus, with the growing application the demand for touch screen display is expected to grow significantly in the coming years. Among these applications, retail kiosk to lead the market as large number of retail outlets use touch screen display across the globe. This has given a significant push to the market’s growth. Moreover, to increase customer engagement various retailers are also adopting these advanced technologies. Introduction of infrared touchscreen and gesture sensing is also expected to benefit the market growth.
This research report provides an in-depth analysis of the global touch screen display market based on application, and geography. Furthermore, the report provides complete insights into different application of touch screen displays, which includes ATMs, parking terminal kiosks, kiosks at trade shows and exhibitions, public transport kiosks, self-service gas station kiosks, retail kiosks, touch screen kiosks in sports arenas, touch screens in medical equipment and devices. The report analyzes each of these segments for the various geographies considered under the scope of the study.
Based on geographical regions, the report segments the global touch screen display market into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America, which are analyzed in terms of revenue generation. North America is further segmented into the U.S., and Rest of North America, while Europe is divided into the U.K., Germany, France, Spain, Italy and Rest of Europe. Asia Pacific has been subdivided into Japan, China, India, South Korea, and Rest of Asia Pacific. MEA has also been further segmented into GCC countries, South Africa, and Rest of MEA, while South America has been subdivided into Brazil, Argentina, and Rest of South America.
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Global Touch Screen Display Market: Scope of the Study
The report further provides an analysis of the factors that drive and restrain the growth of the touch screen display market. It discusses the prevailing market trends, prospective growth opportunities, and major strategies increasing the popularity of the global touch screen display market. It provides market estimates and forecasts for all the segments in terms of revenue. Also provided in the report is the market share of key players. Based on segment revenues, the market share of key players have been estimated for 2018. The report also provides industry evolution, value chain analysis, and Porter’s Five Forces Analysis for the global touch screen display market.
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