The global licensed sports merchandise market is likely to increase with a CAGR of 6.5% from 2019 to 2027. It has been projected that the market will rise to US$ 58.7 bn by the end of 2027 from a valuation of US$ 35.5 bn in 2018.
The licensed sports merchandise market is growing owing to the increasing popularity of sporting leagues and their increasing fan bases. Technological advancement in sports equipment is also affecting the global licensed sports merchandise market growth.
NFL, MLB, Premier League and the NBA form the major leagues that enjoy huge popularity in merchandise sales. Among all of these, the NFL and MLB together account for almost 50% of the North America licensed sports merchandise market in terms of revenue. The market is primarily dominated by professional sports leagues. In addition to this, increasing demand and fascination of consumers towards licensed sports goods as well as the increase in popularity of leagues across the U.S. helps to increase in adoption of licensed sports apparel for their favorite sports team and team player.
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The market is extremely competitive in nature with the presence of many domestic players. The leading licensed sports merchandise manufacturers are Great American Products, Under Armour, New Era Cap, Knight Apparels, Jarden Corporation, Dick’s Sporting Goods, G-III Apparel, VF Corporation, Nike Inc., Reebok, and Adidas.
The TMR report on the global Licensed Sports Merchandise market is based on a complete and comprehensive evaluation of the market backed by secondary and primary sources. The competitive scenario of the global Licensed Sports Merchandise market is supported by an assessment of different factors that influence the market on a minute and granular level. By thoroughly analyzing the historical data and current trends, researchers of the global Licensed Sports Merchandise market arrive at predictions and estimations, and calculate the forecast for the market.
The report uses an analytical triangulation method to estimate the numbers and figures of the global Licensed Sports Merchandise market with both bottom-up and top-down approaches.
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The detailed assessment of the global Licensed Sports Merchandise market, along with an overview of the landscape is provided based on a careful examination of the avenues related to this market. Analysts’ conclusions on how the global Licensed Sports Merchandise market is set to grow are based on carefully vetted primary and secondary sources.
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