Letterpress Card Market Trends, Demand and Global Developments 2020 to 2030

 

• Letterpress is one of the oldest printing process, where the reverse images of content is pressed against paper stock, which makes an impression displaying the images. The raised image can be re-inked and used multiple times.

Key Drivers of the Global Letterpress Card Market

• Consumer shift toward premium letterpress products is increasing. Letterpress cards are more attractive than normal cards, which increases its demand at the global level.
• Many business card sellers are working on innovation in letterpress technology, which is one of the key reasons for market growth.
• COVID-19 has decreased sales of letterpress and business cards from March 2020 to July 2020. Lockdown in manufacturing units across different countries has affected the sale of letterpress cards in different regions. Companies are opting for contactless communication which can affect the sales of letterpress cards in the coming years.

High Definition Resolution Business Cards to Create New Market Opportunities

• Large number of corporate companies are investing in high definition business cards. Increasing communication of global business models is expected to create new opportunity in this market.
• C level executives prefer to have letterpress business cards as a result of its HD resolution technology. This factor is expected to boost the growth of the letterpress card market.

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High Production Cost to Restrict Market Growth

• Production cost of letterpress cards is on the higher side, while conventional business card manufacturers offer their products at a lower cost. This factor is a restraint for small and medium scale players of the market.

Asia Pacific the Dominant Market for Letterpress Cards

• Increasing number of letterpress companies and high foreign investment in different end-use segments in the Asia Pacific region are key reasons for letterpress card demand in this region. China and India are key markets. Furthermore, Japan and South Korea also account for significant share of the letterpress card market. Industrial growth in Brazil and South Africa are driving the demand for letterpress cards in South America and Middle East & Africa. Furthermore, increasing penetration of IT companies has propelled the demand for business letterpress cards in countries such as India and Vietnam.
• Key manufacturers are operating their business from Asia Pacific and North America. However, these players have a global reach through their own sales channels or distributors. North America and Europe also have significant share in the market. Demand for letterpress greeting cards is increasing at a higher pace in European countries. Germany, France and U.K. are the major consumers of letterpress cards in the region.

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Key Players Operating in the Global Letterpress Card Market

Key companies are adopting the merger and acquisition strategy to improve their market revenue at the global level. Small scale players are trying to increase their sales by improving their domestic market share. The global letterpress card market is fragmented in nature. Companies are working on product innovation and development to increase their customer base. Some of the key players operating in the global letterpress cards market are listed below:

• Chhapai
• COTTON PAPERIE LETTERPRESS
•  Hoban Press
• Jukebox
• MOO Inc.
• Rise And Shine Letterpress
• ROCKDESIGN