- The automotive hood or bonnet is a hinged cover for the engine in a front-engine vehicle. It protects the engine from the environment and provides access for repair and maintenance activities. Automatic pop-up hood systems have been developed to reduce the severity of pedestrian injury for vehicles that have a narrow space between the hood and rigid parts in the engine compartment.
- In an automatic pop-up hood, a network of sensors is used to detect a collision with a pedestrian, which transmits a signal to the actuator. Subsequently, the actuator lifts the rear part of the hood upwards, near the hinges, thus creating a space between the hood and hard engine parts to minimize the impact to the pedestrian. Automatic pop-up hoods have a resettable mechanism, which enables to reset the hood to its normal position.
Key Drivers of Automotive Automatic Pop-up Hood Market
- Increase in number of on-road vehicles and congestion in urban areas has led to a considerable rise in road-traffic accidents globally. The U.S Centers for Disease Control and Prevention stated that in 2017, around 5,977 pedestrians were killed and 137,000 were injured across the U.S. These concerns regarding the severity of a potential pedestrian injury during a collision with a vehicle have led to the adoption of automatic pop-up hoods. Automobile consortiums and associations worldwide are encouraging the integration and development automatic pop-up hood systems. Japan Automobile Manufacturers Association, Inc. recommends automakers in the country to deploy pedestrian safety technologies including automatic pop-up hoods on vehicles. In another instance, Global Human Body Models Consortium (GHBMC), a U.S.-based consortium of automakers and suppliers is assisting companies to develop and deploy automatic pop-up hoods. Thus, an increase in awareness about pedestrian safety is propelling the automotive automatic pop-up hood market across the globe.
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- Automakers are increasingly focusing on vehicle on-road safety to achieve higher rating from transportation regulatory agencies. High safety ratings better places the vehicle model in the market and it is considered a highly important factor by customers when purchasing vehicles. Pedestrian safety technologies including automatic pop-up hoods improve the safety ratings of vehicles. Australian New Car Assessment Program (ANCAP) and European New Car Assessment Programme (Euro NCAP) have included this system in their safety rating requirements. Consequently, numerous automakers, such as Hyundai Motor Company, Ford Motor Company, Honda Motor Company, Ltd., and Toyota Motor Corporation, have incorporated automatic pop-up hoods in their vehicles. Thus, a rise in importance of vehicle safety rating is driving the global automotive automatic pop-up hood market.
Challenges in Automotive Automatic Pop-up Hood Market
- Pop up hoods operated by pyrotechnic actuators heat up excessively and could cause scalding or injury if a person touches the actuator. Furthermore, if the lifter in these actuators gets cut, it causes the inflator to explode and results in a fatal injury. These systems are single use and need to be replaced or refitted after every use. Hence, technological limitations of actuator technology are restraining the global automotive automatic pop-upmarket.
Impact of COVID-19 pandemic on Automotive Automatic Pop-up Hood Market
- The recent pandemic of COVID-19 has disrupted automotive supply chains, thus creating a shortage of raw materials and components. However, demand for automotive automatic pop-up is expected to increase in the near future, as governments are likely to ease restrictions and companies are projected to restart their operations with precautionary measures.
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Europe and North America to hold significant share of automotive automatic pop-up hood market
- Automatic pop-up hoods are more commonly installed in luxury vehicles. American International Automobile Dealers and International Council on Clean Transportation state that sales of luxury vehicles is rising in Europe and North America, which is a key factor boosting the demand for automatic pop-up hoods in these regions.
- Transportation regulatory agencies such as the U.S. National Highway Traffic Safety Administration and the European Union have mandated pedestrian safety technologies in vehicles. These favorable regulatory transformations are further driving the share held by Europe and North America in the global automotive automatic pop-up hood market.
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