Button cell is a compact single cell shaped like a small button on a garment. It comes in size of 5mm to 25mm (diameter). These are used to power small electronic devices such as toy remotes, wrist watches, laser pointers, and pocket calculators. The cells have low self-voltage so they can hold charge for a long time. Button cells are very useful in products that need long, continuous service. However, button cells are hazardous for small children.
The size of a button cell is very small and it is easy for small children to swallow it, which can cause fatalities. Also, some manufacturers use cadmium and mercury in cell production which are harmful to health. Many governments have banned the use of mercury in products which may encourage the vendors to find alternative material for the cells. Growing demand for electronic products in developing countries such as India and China is anticipated to encourage the demand for button cells during the forecast period.
Button Cell Market – Competitive Landscape
The button cell market is dominated by several international and domestic companies. Leading players are focusing on technological developments in the product to reduce the cost of production and increase sales due to growing competition in the market.
- In February 2016, Berkshire Hathaway acquired Duracell battery business from Procter & Gamble. P&G acquired Duracell in 2005 as part of the acquisition of The Gillette Company.
- In March 2019, Camelion Battery Co., Ltd. Invested in two new production lines to increase battery production. The company is focusing more on boosting its product portfolio and increase the production to meet the growing demand for cells.
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Panasonic Corporation
Panasonic Corporation is a Japanese multinational electronics corporation founded in 1918 in Osaka, Japan. The company operates in electronics, semiconductors, and home appliances. In addition to electronics, it also offers non-electronic products and services such as home renovation services. Panasonic Corporation has around 2, 71,869 employees across the globe.
Sony Corporation
Sony Corporation was founded in 1946 and is a Japanese multinational conglomerate corporation with headquarters in Tokyo, Japan. The product portfolio of Sony Corporation includes consumer electronics, semiconductors, video games, films, TV shows, and telecommunication equipment. The company also provides services including financial services, insurance, and banking. Toshiba Corporation
Toshiba Corporation was founded in 1875. It has around 1, 41,256 employees across the globe. The product portfolio of the company includes electronics and semiconductors, social infrastructure, and computer hardware. The company’s subsidiaries includes Toshiba America, Inc., Toshiba Asia Pacific Pte., Ltd., Toshiba China Co., Ltd., Toshiba of Europe Ltd. and others.
Several international and domestic players are active in the button cell market. Some of them are Seiko Watch Corporation, Maxell Holdings, Ltd., Renata SA, Duracell Inc., Camelion Batteries GmbH and others.
Button Cell Market – Dynamics
Growing demand for electronic products and technological advancement expected to boost the market
Rising purchasing power of consumers is fueling the demand for consumer electronic products across the globe. This factor is encouraging the demand for button cells as it is an essential component in most electronic devices. Also, technological advancements such as phasing out use of mercury in button cells is also influencing the market growth.
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Lower manufacturing cost of button cells expected to create threat of new entrants
Production cost of button cells is very low which is expected to encourage local vendors to enter the button cell market. This may increase the competition in the market which can affect the price of the product. Key vendors are increasing investment in product innovation and business expansion to minimize the effect of increasing number of local players on business.
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