Shortening and coating fats are the fats derived from vegetable oils such as soybean and cottonseed. Shortening and coating fats are solid fats, unlike butter the shortening and coating fats does not melt at room temperature. Shortening and coating fats form a gluten matrix in the dough and are widely used with dough for confectionaries to keep them soft after baking. Shortening and coating fats are not too brittle, hard, soft or waxy and do not chip off during eating. Furthermore, shortening and coating fats also enhance the chemical, physical and nutritional functions of the food.
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The growth of global shortening and coating fats market is driven by its demand among the confectionery manufacturers globally. The eminent benefits of shortening and coating fats in the preparation of baked confectionery products such as its appearance, texture, flavor, high melting point, and nutrition content among other benefits of the shortening and coating fats has gained attraction among the manufacturers of confectionery products, which in turn is driving the demand for global shortening and coating fats market. Furthermore, the growth of confectionery market worldwide and increasing consumption of confectioneries across the regions is anticipated to further supplement the growth of global shortening and coating fats market globally. On the plus side, macroeconomic factors such as the rise in disposable income of middle-class population triggering increased spending on the baked foods and confectioneries can also be attributed to the growth of global shortening and coating fats market globally. Trends noted in the global shortening and coating fats market is the regulations for eliminating the use of trans fats in the food industry.
Thus, shortening and coating fats are becoming more popular as fats low on trans fatty acids used in the confectionery food products. However, the shortening and coating fats have health disadvantages as during the processing of vegetable oil to make shortening and coating fats the polyunsaturated benefits of the oil is lost. Another factor which is anticipated to hamper the growth of global shortening and coating fats market is the emergence of functional food market globally.
Some of the few players identified in the global shortening and coating fats market include Cargill, Incorporated, Premium Vegetable Oils Sdn Bhd, Fediol, Wilmar International Ltd., Intercontinental Specialty Fats Sdn. Bhd., Mewah Group, Seydal Companies and Oleo-Fats, Incorporated among others
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