Packaging is a significant part of the brand development as it plays a dynamic role in communicating the image and identity of an organization. Pouches are now generally regarded as an essential packaging solutions for the brand owners. Preformed pouches are one of the popular packaging solution among the beverage manufacturing companies. Preformed pouches are the cost effective substitute to rigid packaging. Preformed pouches offer versatility and consumer convenience that in turn accelerates the demand of the product. Moreover, preformed pouches are available in the market in a smaller batch size that can create a massive impact throughout the forecast period.
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Global preformed pouches market is expected to be primarily driven by the mounting consumer preference towards the different type of beverages. Consumers are persuaded to take liquid form of fruit instead of the solid that in turn intensifies the sales of preformed pouches during the forecast period. Moreover, increasing disposable income of the consumer coupled with the rising pocket money of the students in developing economies is anticipated to fuel the sales of preformed pouches during the forecast period. In addition, rising sales of energy drinks and sports drinks are expected to fuel the sales of preformed pouches market. Rising growth of organized retail is also driving the demand of preformed pouches because preformed pouches are used for promotion. Moreover, different fast moving consumer goods also come in the performed pouches that in turn escalates the global preformed pouches market during the forecast period.
Mainly preformed pouches are consumer convenient. Preformed pouches can be cost effective packaging solution for the brand owners. Furthermore, preformed pouches offer smaller size that can be considered as important reason for increasing adoption of preformed pouches owing to the increasing nuclear family in developed economies. Increasing demand of pet food is expected to fuel the sales of preformed pouches because preformed pouches are easy to open and store that allows the pet owners to provide single portion of the food and reduces the wastages of the food.
In terms of geography, the global preformed pouches market has been divided in to five key regions including North America, Latin America, Europe, Asia-Pacific and Middle East & Africa. North America region is expected to dominate the preformed pouches market during the forecast period. Asia pacific is the most lucrative market over the forecast period for the preformed pouches market. This region is expected to register highest CAGR as compare to the other regions owing to the presence of developing economies like India, China and ASEAN countries. Furthermore, Europe is also anticipated to register healthy CAGR during the forecast period. Latin America and Middle East & Africa region is expected to witness slower pace in the upcoming decade.
Some of the key players in the global preformed pouches market are Leader Flexible Packaging Co., Ltd., Eagle Flexible Packaging, Ampac Packaging, Bemis Company inc, InterFlex Group etc. Key players are increasing their production capacity and launching new products to obtain the new customers as well as to retain the existing customers.
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