Engaging consumers by providing relevant
and personalized information has become essential for organizations so
as to help them market their products or services continuously. Multiple
channels are being used for this purpose such as mobile, television,
internet, and stores. This has become important because customers today,
like to gather all the information relating to the organization and the
product they wish to buy. Thus, organizations have been using content
management system application program interface (CMS API) so as to
publish the desired information on the internet.
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In order to publish content on different
channels, organizations have to coordinate with the respective
stakeholders of that channel. Also, organizations are struggling to make
their content available at the right time and in the right format,
which becomes very tedious owing to time and budget constraints. This
results in a failure to maintain high quality content in multiple
channels and consequently, there is a loss of brand equity of
organizations and even customer base. This has created a need for
content as a service, which offers content management for organizations
via third party service providers.
Global Content as a Service Market: Trends and Opportunities
Content as a service providers have
better understanding of the audience and the market and thus, are able
to target a wide geographical area using different channels. This is
creating a heightened demand for content as a service from various
organizations, wishing to publish contents through industrial magazines,
mails, and other channels. Content as a service enables companies to
promote their content effectively through their desired channels and
allows companies to focus on their core competencies, thus letting them
provide high quality service to customers.
Content as a service gives organizations
the power to use sophisticated ways to deliver content via proper
channels. Since these providers have expertise and know which channel to
target based on the industry the organization is working on, the
outcome is a positive and profitable one. This reduces the cost of
publishing across multiple channels considerably. All these factors are
boosting the demand for content as a service.
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Global Content as a Service Market: Geographical Analysis
The report studies the content as a
service market both regionally and on a global level. By geography, the
market is segmented into Asia Pacific, Europe, North America, and the
Rest of the World. The report gives details such as which region is
currently leading and which is expected to lead in the future. The
fastest growing regional segment has also been identified, based on
historical and current market figures.