Bottle display pack
is used to package various consumer products such as beverages and
other cosmetic & personal care products. Packaging plays a vital
role in conveying the different benefits and attributes of a product to
consumers at the point-of-sale. High-quality designs and performance
issues directly affect the brand impact and sales results through the
supply chain. Packaging attracts the attention of consumers and
influences them to purchase the product.
Display pack is considered to be one of
the innovative packaging solutions for consumer goods in order to
attract new customers and also retain existing customers. Presently,
brand owners are also emphasizing to promote their products directly to
consumers without any other medium. Bottle display pack is used by
manufacturers to promote their beverages and other consumer good
products.
Bottle Display Pack Market: Market Dynamics
Demand for bottle display pack market is
expected to increase significantly owing to various factors. Over a
decade, modern trade appeared poised to conquer every consumer market in
the world. Formats such as supermarkets, hypermarkets, discounters, and
convenience stores are projected to witness tremendous growth in the
near future. Factors such as changing lifestyles is expected to lead to
increasing demand for bottle display pack, owing to consumer inclination
to buy products from supermarkets.
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The changes in policies regarding foreign
direct investment in various developing economies is expected to lead
to sales revenue of bottle display pack during the forecast period.
Various alcoholic beverages are not promoted through television
advertisement and other mediums; hence, alcoholic beverage manufacturers
use bottle display packs to enhance the brand visibility to consumers.
Bottle display pack indicates the uniqueness and originality of the
product.
Moreover, retailers are also paid higher
amount to use display pack as a packaging solution, which is expected to
propel the overall market throughout the forecast period. The cosmetic
& personal care industry is witnessing an impressive growth
globally, which is projected to create a massive impact in the overall
sales of bottle display pack. However, growth of the e-Commerce sector
in various countries could negatively impact growth of the organized
retail sector, which in turn reduces demand for bottle display pack
during the forecast period (2016–2024).