Customer’s increased propensity for custom cycling clothing pivots on the back of the rising adoption of cycling for transportation at community level. There has been a perceptible rise in trend of using custom cycling apparel in cycling programs in various parts of the world. Made-to-order cycling wear has also picked up pace due to demand for clothes that meet exact specifications. A dizzying array of products with different designs, colors, and texts have thronged the custom cycling clothing market, especially in countries where there is an increased awareness of the adverse ecological impact of mechanized transportation and commuting.
Some of the product types in the custom cycling clothing market are gloves, bibs and shorts, jerseys, tops, caps, socks, and shoes. The present study presents a scrutiny of the macroeconomic trends and technological advances in cycling that shape the demand dynamic of the market. The research takes a closer look at the changing fashion trends that propel new avenues in various regions, and the share and size of all the key segments in the global custom cycling clothing market.
Custom Cycling Clothing Market: Key Trends
Over the past decades, behavior-based cycling promotion initiatives in numerous countries have propelled the adoption of cycling, thereby boosting the prospects in the custom cycling clothing market. Rise in periodic cycling events is some countries has added to the momentum. Increasing preference of high-performing fabric has spurred the generation of new avenues for apparel manufacturers. The demand for breathable, stretchable, and with their customized logo is gaining traction in the custom cycling clothing market.
Rise in recreational cyclists has also added to the consumer base. In recent years, electric bicycles have been gaining commercialization momentum, adding to the demand for custom cycling clothing.
An uptick in demand in custom cycling clothing market has gained force from growing penetration of online sales channel in developing economies. The troika of benefits of convenience of access, affordability, and apparel variety that online channel offers to prospective customers is adding momentum to the expansion in the custom cycling clothing market.
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Custom Cycling Clothing Market: Competitive Analysis and Key Developments
Apparel manufacturers and designers of cycling clothing are increasingly ratcheting their efforts in using technologies that empower customers to get their bespoke clothing at ease. Some players in the custom cycling clothing market are offering 3D designer feature. Several established and emerging player commit substantive funds to research and development in understanding the preference of consumers in cycling programs. Key players are keen on offering products in custom cycling clothing market that allows prospective customers to make a combination of texts, logos, and sponsors. Top players value positive customer service to boost their competitive positioning in custom cycling clothing market.
Some of the companies aimed at strengthening their position in custom cycling clothing market are Nike, Merida Industry Co. Ltd., Capo, CUORE of Switzerland GmbH, Castelli, Pactimo LLC, Adidas, and Puma
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Custom Cycling Clothing Market: Regional Assessment
North America and Western Europe are lucrative geographies in the custom cycling clothing market and are expected to retain their position in near future. Large-scale adoption of products in community cycling programs and vast presence of manufacturers across the regions are favorable factors propelling the creation of new opportunities in these markets.
Asia Pacific is also expected to emerge noticeably during the assessment period of 2020 – 2030, where the opportunities are likely to rise on the back of adoption of cycling to reduce the carbon footprint of urban transportation. Growing demand from rise in number of cycling programs in developing economies and changing fashion trends are factors making a strong bearing on the global custom cycling clothing market.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers’ or customers’ journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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