- Shampoos play an important role in the hair care routine of an individual. A protein shampoo contains added proteins that help strengthen the hair and cleanse the scalp. A protein shampoo is manufactured as a combination of cleansers, moisturizing agents, and surfactants, which nourish the hair. This shampoo protects the hair from breakage and maintains their overall condition. Rising number of hair issues such as hair loss, dry and frizzy hair textures, dandruff, and growing awareness about hair care among consumers are expected to fuel the global protein shampoo market during the forecast period.
Growth in Number of Hair Issues to Fuel the Global Protein Shampoo Market
- Rising air pollution and increasing occurrence of harmful chemicals in the surroundings have led to growth in the number of hair issues among people across the globe. Growth of pollution promotes hair issues such as hair fall, dandruff, scalp irritation, dryness, and hair breakage. Use of protein shampoo provides a necessary solution for hair issues. This is anticipated to fuel the usage of protein shampoos in the near future. The growing number of individuals with hair issues is likely to drive the global protein shampoo market in the near future.
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Rise in Awareness about Personal Care to Drive the Global Protein Shampoo Market
- Growing awareness regarding personal care among youngsters has increased the sale of personal care products such as skin care, hair care, and oral care products. Protein shampoo restores the elasticity of hair by making them healthy and strong. Protein shampoos are being increasingly preferred by users due to these benefits. Protein shampoos offer nourishment and moisturize dull and lifeless hair strands. This is likely to fuel the usage of protein shampoos, thereby driving the global protein shampoo market during the forecast period.
North America to Lead the Global Protein Shampoo Market
- In terms of region, the global protein shampoo market can be divided into North America, South America, Europe, Asia Pacific, and Middle East & Africa
- The protein shampoo market in North America includes Canada, the U.S., and Rest of North America. The Europe market comprises the U.K., Germany, France, and Rest of Europe. The South America protein shampoo market can be segmented into Brazil and Rest of South America. The protein shampoo market in Asia Pacific comprises China, India, Japan, and Rest of Asia Pacific. The protein shampoo market in Middle East & Africa covers GCC, South Africa, and Rest of Middle East & Africa.
- North America is likely to witness the maximum demand for protein shampoos, followed by Asia Pacific, from 2019 to 2027
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Leading manufacturers of protein shampoo products have extensive distribution networks as well as deep product penetration. Several manufacturers of protein shampoo are focusing on innovation of their existing products.
Key Manufacturers Operating in the Global Market
The global protein shampoo market is highly fragmented. Key manufacturers operating in the global market are:
- L'Oréal S.A.
- Procter & Gamble
- Unilever
- Shiseido Company
- Estée Lauder Companies Inc.
- Keratin Complex
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