Boxes are the most preferred packaging format for storing cakes. Transparency of a package is often perceived as an indication of the quality of the product. Thus, window cake boxes are used for the packaging of cakes. These boxes are suitable for the packaging of bakery goods where product differentiation is at the epicenter of manufacturers’ focus.
Window cake boxes double up as a suitable storage and display solution for bakery products. These boxes are usually lined with greaseproof papers or coatings which helps in protecting the products during short-distance transport and storage. Window cake boxes are available with both hinged lids and removable lids. Hinged lid window cake boxes are likely to lead the chart in the global window cake box market, as these boxes are more convenient to use.
Window Cake Box Market: Dynamics
The sustainable and consumer-friendly attributes of window cake boxes are the key factors driving the global sales of window cake boxes. Consumers tend to incline towards window boxes as windows add an aesthetic appeal to the package, and helps the consumer in making purchase decisions.
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According to independent surveys, more than 50% of the consumers make food-related purchase decisions at the point of purchase, which is likely to be influenced by the aesthetics of the packaging. Also, re-closability and ease of carrying remain decisive factors while purchasing packaged goods. This consumer behavior is likely to offer lucrative opportunities to the global window cake box market through 2029.
Moreover, window cake boxes can be printed easily, which allows the manufacturers to build brand image among the consumer base. Other decorations such as embossing, printing, etc. can also be done on the window cake box surface to enhance shelf visibility. The aforementioned factors are expected to boost the worldwide sales of window cake boxes.
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