Smart bra is a wearable garment which monitors the functions of the body such as tracking respiration, heart beats, and steps. The concept of smart bra was invented in Australia. This product is equipped with accurate textile electrodes with sensor technology. It provides active sport support for women while in action and changes its properties according to the body movement. Smart bra changes its shape according to the activity by loosening or tightening its straps. The presence of electrodes detects the heart rate. These bras can even detect breast cancer in women with the help of sensor which detects the pulse rate in the body.
There are some advantages which helps the market to increase in the forecast period. Smart bra prevents emotional eating using EKG and EDA, an electro dermal activity sensor which measures the skin conductance and movement. Women find these bras more suitable and comfortable to wear due to shape changing technology. Women can track their performance, make progress in the physical activity, and enhance their overall fitness experience just by a single press.
Manufacturers are also innovating with the product to make it more advanced and consumer friendly. The product is at the development stage and offers various technologies. Internet penetration across the world has created an opportunity for manufacturers to list and sell their products online
Smart Bra Market – Competitive Landscape
Recent Developments
In January 2019, Soma Company has developed a new smart bra which connects smart phone with the product with the bluetooth technology and guide women in choosing the right size of the apparel.
In January 2019, QUS Sports developed a new washable smart fitness bra. The product has integrated sensors which can collect a range of fitness data, including acceleration, breathing rate, heart rate, calorie consumption, g-force, geo-data, sleep and regeneration.
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Adidas AG
Adidas AG was founded by Adolf Dassler in August 1949, at Herzogenaurach, Germany. The company employs 57,000 people present in the 100 countries. The company produces over 900 million sports and sports lifestyle products every year.
Cyrcadia Health, Inc.
Cyrcadia Health, Inc. is a private company, based in Reno, Nevada, United States. The company was established in 2008 for manufacturing of medical device and software. The company uses biosensors and predictive analytics to accomplish breast anomaly identification through personalized wearable devices.
Some of the key players operating in the global smart bra market are Omsignal, Catapult Sports, Soma, VITALI Wear, Ravijour, FIRSTWARNING, Sensoria, Lululemon Athletica Inc., SUPA spot Inc., Mi Pulse LLC, Emglare Inc., Cyrcadia Health, Inc., Adidas AG, Wenzhou N&A Garments Co., Ltd., QUS Sports, and Ombra.
Smart Bra Market – Dynamics
Increasing Consumer Awareness about Diseases
Increasing awareness about health and rising disposable income of consumers has enabled them to buy this technological textile wearable. Rise in incidence of breast cancer has made women more conscious about their health.
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These smart bras are made of material which is highly sensitive to minor changes in the temperature. Change in temperature increases the blood flow in the body which may signal the development of breast cancer tumors. According to a press released by World health organization (WHO) in September 2018, breast cancer is ranked at second number in terms of new cases in year 2017-18 approximately 2.1 million cases were reported of breast cancer in the world.
Change in Lifestyle and increase in sports activities
Consumers are becoming more concerned about their health and fight obesity due to surge in physical fitness centers. Smart bra gives more accurate measurements taken from the torso than the wrist. Manufacturers are introducing smart bras in different materials, colors, shapes, and sizes in the market to differentiate their product from competitors and offer some advantages over others. Due to change in lifestyle, consumers prefer to buy more comfortable bras equipped with sensors on account of health concerns.
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