Active, smart, and intelligent packaging is used by manufacturers for retaining the nutritional value and freshness of the product within and at really competitive prices. The global trade of active, smart, and intelligent packaging is expected to be relatively driven by the sophisticated and advanced transport facilities available. The demand for active, smart, and intelligent packaging is maximum from the consumer goods, food and beverages, and pharmaceuticals industry keeping in mind the sensitivity of various products and the publicity needed in these industries.
However, the growth of the market is likely to be restrained by the extensively high cost of implementation due to the huge money being invested in the research and development of better products. To address this issue, the key players are focusing on product development with minimum cost incurred and ensured quality.
Global Active, Smart, and Intelligent Packaging Market: Overview
Packaging of a product not only ensures a safe and secure reach to the end-user, they also significantly affect the way the product is presented to the consumers from the marketing perspective. New technologies such as intelligent packaging, active, smart packaging, and modified atmosphere packaging are replacing traditional methods such as canning. Advanced packaging interacts internally (active packaging) as well as externally (intelligent packaging) with the environment and enhances the visual appeal of the products.
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Besides this, smart and active packaging also ease the process of bulk transportation. With the technological advancements, innovative packaging alternatives are now available for the manufacturers to innovate their consumer outreach and gain market share. The food industry in particular, which is currently at its peak, is the primary driver in the global active, smart, and intelligent packaging, besides the growing requirement of packaging that can more efficiently control gas and moisture.
Based on several factors, some of which are mentioned below, this report on global active, smart, and intelligent packaging market is projected for a healthy double digit growth rate during the forecast period. The report also profiles some of the key players who are currently leading this market, and aims to serve as a guide for the players to make more informed choices. Active packaging, modified atmosphere, and intelligent packaging technology are of the technology segments of this market, whereas application segment can include seafood, meat and poultry, soup, confectionaries, dairy products, and fruits and vegetables.
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