One major factor that largely influence the growth of vinyl labels market is its easy application on the curved surfaces due to its high level of flexibility. Moreover, vinyl labels are specially designed to withstand very harsh chemicals as well as environmental conditions, both indoors and outdoors.
Vinyl labels have thus emerged as an alternative to traditional polyester as well as paper-based labels owing to its scratch resistant & hard wearing nature resulting in minimized wear & tear ratio.
In terms of printing, vinyl labels are usually printed on big sheet/rolls at printing press with support of screen, flexographic and digital printing and are further can be cut into custom shapes, sizes, and thicknesses to meet the customer needs. Vinyl labels are most prevalent in the consumer durables and automobile industry.
Key developments & Trends
The established market players that currently operate in the labels market are out to acquire or collaborate with local/regional players in order to expand its market presence and gain significant market share.
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For instance:
- In September 2017, Bemis announced plans to acquire Evadix Labels and Evadix MPI from Evadix
- In 2016, Lintec announced plans to acquire UK Lintec Graphic Films Limited
- In 2011, the company Fuji Seal International, Inc. acquired Pago Holding AG, which supplies labels and labelling systems.
The road ahead
Over the years, growing automobile industries coupled with an increase in the usage of consumer durables is projected to the growth of the vinyl labels market in emerging economies over the forecast period. The market has also seen continuous shift in customer’s buying preferences with growing inclination towards glossy & appealing labels/tags. However, drawbacks which include requirement of additional.
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