Athletic Footwear Market Growth and Demand

The athletic footwear market report is a detailed study of trends, growth indicators, and economic forecast during 2018-2028. The report promises to provide key insights into the falling ratings for sports broadcasts. Currently, the falling ratings for all sports including NBA, MLB, and NFL is a major challenge worrying investors. According to sports illustrated, there is a 9.7% drop in overall NFL rating during the 2017-2018 season. Moreover, there was an 8% fall in the NFL rating in 2015-2016. This pattern is consistent over all major networks including ESPN, MLB, and Fox. This is an important trend to watch out for in the athletic footwear market. The dynamic shifts in viewing patterns of of the audience is expected to bring about a sea of change in loyalties, branding, marketing and distribution channels in the athletic footwear market.

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Global Athletic Footwear Market: Notable Developments

K-Swiss, a major brand for athletic footwear designed new sneakers especially for esports players in 2019. According to a new report by Goldman Sachs, the esports market will be worth $2.7 billion by 2022. Moreover, the move by K-Swiss is in line with other major brands including Adidas and Nike which also signed sponsorship deals with e-sports in 2019.

While speaking in an interview, former vice president of digital and brand strategy at phoenix Suns said, the rising usage of tablet and smartphone has led to increased consumption of online channels on Youtube as well as Netflix. On the other hand, the Brian Hughes, senior vice president MAGNA Global USA said, there is an increased interest in quick highlights, stats, and updates.

Athletic Footwear Market: Drivers and Restraints

More consumer are engaging in cord cutting, cord shaving, and responsible for the falling ratings. This may be a worrying trend but it is a sign telling investors to adapt more to the digital medium. The interactive and vibrant interaction of digital medium needs to be analysed further in order to find more suitable and lucrative branding and marketing opportunities.

Many analysts believed the reason for the sudden drop in ratings has a lot to do with generational change. They believed millennial aren’t keen on watching sports as much as their previous generation. However, new studies have debunked this theory. The number of millennial watching NFL on TV actually increased from 65% to 67% in 2016-2017 season. So, the challenge here is not essential generational, or lack of interest. However, it’s about fighting short attention spans.

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Global Athletic Footwear Market: Geographical Analysis

The global athletic footwear market report will cover key regions of the globe which display huge diversity in their viewership trends towards sports. On one hand, North America and Europe are witnessing huge stride towards e-sports. On the other hand, countries like China are witnessing major uptake of new sporting viewership including MLB and NBA. The e-sports market will likely remain dominant in the near future as rising urbanization globally, congested space, and busy lifestyle are moving city dwellers away from conventional sports. Additionally, the e-sports in the virtual world provide a far more interactive, community-based, and passionate fan following. The growing demand for athletic footwear in conventional sports is likely to remain high, thanks to expanding outreach to new regions, growth in interest for shorter formats of the game, and rising disposable income in developing countries. However, the digital arena leaves large scope for investigation as new players, new regions, and dynamic shifts in advertising, marketing, and distribution promise to create new opportunities for growth.

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Pet Care Market Set to Witness Huge Growth by 2024

The global pet care market is substantiating a sturdy growth with next generation pet tracking and monitoring breakthroughs, such as Whistle 3 for more reliable, faster, and smarter pet care. The wireless and GPS enabled device works remarkably for locating a lost pet and taking charge of the pet’s daily activities and exercise. With phenomenal features such as companion mobile app, accurate location tracking, and waterproof on-collar device of all shapes and sizes, Whistle 3 is currently making the cut in the industry. The advanced pet tracking gadget is a fine illustration of the market’s quantum leap in technology.

The global pet care market report brings to light some of the salient factors and progressions of the industry while presenting two pivotal segmentations. The analysts have segmented the market taking into consideration the major geographical regions. With reference to the different pet types, the market is split into five segments and an exclusive segment which incorporates the not-so-common types of pets.

In respect of the several microeconomic and macroeconomic aspects making a difference in the international pet care market, the report foresees the growth factors and their impact for the forecast period 2016–2024. Interested parties also have access to the present and future market scenario as the study spotlights the prevailing trends and market size until the end of the forecast period. Overall, the report offers an across-the-board analysis of the market to help make knowledgeable business decisions and have a preliminary visibility of the future market.

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Global Pet Care Market: Trends and Prospects

The pet care market is mainly comprised of pet health care and pet food on a worldwide platform. Pet owners are taking to premium food products and creative grooming commodities to care for their domestic pets. This has considerably raised the spending limit of pet owners in the industry, thereby adding to the growth of the global market. As pet owners are accepting their pets as family members due to altering cultural and socioeconomic factors, the market is expected to witness a valuable growth. In addition to the aforementioned drivers, the escalating disposable income of pet owners belonging to the middle income group and rising trend of nuclear family are anticipated to lay a robust foundation for the advancement of the market.

The global pet care market could find some hurdles in its growth path due to strict cultural and government regulations, rising incidence of allergies from pets, and swelling prices of pet care products. Howbeit, the elevating concerns towards pets and surging number of pet owners are envisioned to repair the shortcomings of the market.

Global Pet Care Market: Geographical Evaluation

With the lowest birth rate in the world, China is foretold to boost the global pet care market as the average income population chooses to spend more on their pets rather than having children. However, India tops the Asia Pacific market in terms of healthy growth. Comparative prospects are also expected to be witnessed by North America in the international market.

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Global Pet Care Market: Competitive Landscape Analysis

The competitive landscape of the global pet care market is envisaged to be driven by extended trends and innovations apart from the usual pet care products. Services such as pet day care and pet training are prophesied to influence the market. The report elaborates more on the competitive scenario of the market, taking into account other decisive factors.

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Temporary Tattoo Market Manufacturers by Production

• Tattoos have been a form of human expression for centuries. However, the trend of getting inked began since the last decade. Temporary tattoo is a type of tattoo which remains on the skin for limited span of time. This non-permanent nature of the tattoo has increased its popularity in recent times.
• Temporary tattoos can be airbrushed, painted, or drawn on the skin. Temporary tattoo is used for identification, advertising, expression, awareness etc. Temporary tattoos are available in different sizes and colors. It is used in various activities such as sports event, music events, and for social causes.
• Rise in technology, urbanization, social media marketing, and disposable income is expected to lead to the growth of the temporary tattoo market during the forecast period.

Key Drivers and Restraints of the Global Temporary Tattoo Market

• The first promotion of temporary tattoo was by inserting it in bubble gum wrapper. The leak and peel tattoo became famous in the late 90s around the world. The rise in demand to create a glamorous illusion on the skin is expected to fuel the demand for temporary tattoo during the forecast period.
• Marketing and advertising agencies adopt different techniques to promote their brands. Customized brand tattoo sticker is a good form of advertising. Tattoos are handed out to customers at events or social gatherings. Customized tattoos are also made for kids to promote kids brands. Kids demand temporary tattoo of a particular character or superhero.

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• The market for tattoos is growing extensively and the correct concept and tattoo idea will create new opportunities. Temporary tattoos are cheaper than permanent tattoos. A lot of thinking goes into getting a tattoo for many people but for the other half it is an impulsive decision which may be regretted. The advantage of a temporary tattoo is its ease of removal. Water and soap removes the tattoo instantly, though some tattoos do remain for a few days or a week.
• Temporary tattoos which are available today are made of good quality ink and glue which lasts for a longer duration. Emoji tattoos are fairly famous and can be given to students or young kids in the form of a gift. Henna tattoo is a part of tradition in some countries such as India and Pakistan. Black henna temporary tattoos are popular in amusement parks, fairs, and markets in Canada.
• Many people get skin allergy including pigmentation loss and scars by applying temporary tattoo; this is likely to hamper the market.
• Advances in printing technology are likely to improve tattoo manufacturing processes. Continuous advancement in printing technology for the development of decal-based tattoo is also contributing to the growth of this market.

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Asia Pacific to Lead the Global Temporary Tattoo Market

• Geographically, the global temporary tattoo market can be divided into five regions: North America, Europe, Asia Pacific, Middle East & Africa, and Latin America.
• Global players are focusing on improving the quality of ink, paper, and concept. Companies are expanding and focusing on developing new tattoo technologies, strengthening of brands, and increasing their customer base through strategic hires.
• Companies are also trying to give the look and feel of permanent tattoos to customers. Major companies hire tattoo artists, graphic designers, and fine artists to create temporary tattoos.
• North America is expected to lead the market followed by Europe and Asia. The Asian market is set to grow substantially due to rise in millennial and increasing disposable income.

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Electric Motors Market Current and Future Trend Scenario Explored in New Latest Report

An electric motor is a motorized device that is utilized in the conversion of electricity into mechanical energy. It is just opposite to the functions of an electric generator. An electric motor operates on the principles of electromagnetism. These principles exhibit that during the presence of electric current in a magnetic field, force is applied.

Motors are utilized in an expansive range of diverse applications, such as hybrid cars, electric vehicles, appliances, power tools, and fans. Motors come with various working parts so as to keep on rotating and providing power continuously. Motors are capable of running off of either alternating current (AC) or direct current (DC). However, both the systems come with their share of drawbacks and benefits. Various factors such as acceleration, speed, angular movements, control, and torque requirements make AC motors a suitable choice for the manufacturers of robotic systems. Benefits and diverse applicability of the product is likely to support growth of the global electric motors market over the tenure of assessment, from 2019 to2027.

Type, application, speed, voltage range, and region are the four key parameters based on which the global electric motors market has been divided. The objective of such segmentation is to make an offering of a clearer, 360-degree view of the global electric motors market.

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Global Electric Motors Market: Notable Developments

One of the developments that provide a quick view into the market dynamics of the global electric motors market is mentioned below:

• In June 2017,  US-based leading manufacturer of electric motors, Arc Systems Inc. came up with a high-value invention - the squirrel cage induction electric motor with class-H insulation materials. This motor is able to sustain extremely high temperature. With this invention, Arc Systems Inc. is expected to widen its reach in the global market.

Some of the important players in the global electric motors market comprise the below-mentioned:

• Baldor Electric Company, Inc.
• Arc Systems Inc.
• Franklin Electric Co., Inc.
• ARC Systems Incorporation
• Siemens AG
• Rockwell Automation Incorporation

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Global Electric Motors Market: Key Trends

The following drivers, restraints, and opportunities characterize global electric motors market over the assessment period, from 2019 to 2027.

Changing Consumer Preferences likely to Shape Contours of the Market 

The global electric motors market is estimated to be driven by rapid advancements made in the field of electric motor technology. Such developments have been playing a vital role in the growth and development of the market. An electric motor is an indispensible part of heating, ventilation, and cooling (HVAC) equipment. These motors also find abundant use in a wide range of devices across many industry verticals, be it motor vehicles or heavy or light industrial machinery or home appliances. Electric motors are vital for functioning of this equipment. In addition, better operational efficiency together with improved insulation has considerably enhanced the functionalities and safety of motors. This has led to escalated demand for electric motors in many of the industries.

Increased prices of fuel all over the world are compelling people to make a shift toward non-conventional alternatives of fuel. Electric vehicles are made with an aim of diminishing the cost of operation and reducing carbon footprint in the environment. A rise in the manufacturing of electric vehicles is likely to make a positive impact on the global electric motors market. Electric motors are utilized in a wide range of applications, from comforting components to performance components of the electric vehicle.

In recent times, the industry has witnessed a rise in government initiatives and regulatory policies promoting energy efficiency in equipment and machines. Low consumption of power, low cost of maintenance, high output and efficiency, and prolonged operational life play important role in supporting expansion of the global electric motors market.

Technological advancements have brought in new improved motor specifications, components, and design, which have resulted in catering to the evolving needs of the customers. Innovations together with policy frameworks play a vital role in industrial development of electric motors. This is likely to widen scope of the global electric motors market in the years to come.

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Climbing Gym Market Development Status, Top Manufacturers, And Forecasts

• A climbing gym is an artificially constructed wall with grips for hands and feet for climbing.  Climbing is getting popular and becoming more of a mainstream activity rather than a niche sport. Unlike regular gyms, climbing gyms help in burning calories (anywhere between 500 to 900 calories per hour). It also helps in building strength, power, and brings aerobic and anaerobic fitness levels to new heights.

Key Drivers of the Global Climbing Gym Market

• Rising popularity of outdoor sports and outdoor recreational activities worldwide is anticipated to proliferate the demand for climbing gyms. The concept of gym climbing is experiencing exponential growth in the last couple of years, especially in North America and Europe. According to Physical Activity Council and PHIT America, on an average, approximately 4.6 million Americans participate in either sport climbing, bouldering, or indoor climbing. As per data from the Climbing Business Journal, since 2015, the U.S. indoor climbing industry has grown at roughly 10% on a y-o-y basis. A similar scenario is seen in European countries. According to Association of British Climbing Walls, over 100,000 individuals participated in climbing walls in 2017 and the number is growing at an average of 15%-20% annually. 
• Additionally, rising awareness about fitness and leading a healthy lifestyle owing to higher prevalence of obesity, diabetes, and various other health issues is attracting various demographics toward regular workouts. This is anticipated to boost the climbing gym market.

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Inclusion toward gym climbing in international sports to provide growth opportunities

• Inclusion of sports climbing (bouldering, lead climbing, and speed climbing) in the Tokyo Olympics, 2020 is anticipated to create attractive opportunities for the growth of gym climbing in many Asian countries. Currently, Japan and China have considerable number of participants in one or more climbing activities. Inclusion of this sport is expected to help in popularizing the sport in many other Asian countries.

Lack of awareness coupled with high initial investment to hamper the growth of the gym climbing market

• Despite exponential growth in many North American and European countries, climbing gyms still lack a presence in many countries in Asia and Middle East & Africa. The main reason for slow growth in developing regions is high initial investment associated with climbing gym set ups. Climbing walls along with the equipment used such as high tensile ropes and lanyards are expensive. This leads to premium pricing. Developing regions being mostly price sensitive thus have low market attraction for climbing gyms, hampering the growth of the gym climbing market. Additionally, lack of awareness about proper usage of such expensive equipment and risk of accidents and injuries associated with climbing activities also hampers the growth of the climbing gym market.

North America and Europe still offer growth potential for the global climbing gym market

• Geographically, the global climbing gym market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA).

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• The U.S. commands a major chunk of the North American gym climbing market. Some of the prominent manufacturers of gym climbing are from the U.S. The U.K., Germany, and France are some of the prominent countries that have a substantial market for gym climbing in Europe.
• Developing regions such as Asia Pacific are anticipated to show promising growth in the gym climbing market in the upcoming years. China and other Southeast Asian countries are anticipated to drive the demand for gym climbing.

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Hair Removal Wax Market to Generate Huge Revenue in Industry by 2026

According to a new market report published by Transparency Market Research titled ‘Hair Removal Wax Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018 – 2026,’ the global hair removal wax market is expected to reach a value of US$ 18,814.3 Mn by 2026. The market is estimated to expand at a CAGR of 9.4% during the forecast period from 2018 to 2026. In terms of volume, the market is expected to reach over 5,000 million units at a CAGR of approximately 8.0% in 2026.The hair removal wax market in Asia Pacific is projected to expand at a rapid pace during the forecast period.

According to the report, the global hair removal market is experiencing high-paced expansion in its size and valuation, owing to increase in beauty consciousness among consumers across the world. The need to maintain a well-groomed physical appearance is one of the major factors responsible for the expansion of the market.

Waxing offers clean and clear skin for a longer duration as compared to the other alternatives. It can be easily carried out on any area of the body, including eyebrows, face, bikini area, legs, arms, back, abdomen, and feet. The demand for hair removal solutions is much higher in beauty salons & spas and is anticipated to continue rising over the next few years. Moreover, rise in popularity of at-home hair removal wax techniques with the usage of wax strips among the younger and adult generations is likely to boost the hair removal wax market. Furthermore, more men are seeking waxing services as tailored grooming becomes mainstream, and women of all ages are looking for alternatives to shaving to achieve smooth skin. This is expected to propel the market.

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The hair removal wax market can be segmented based on type, application, end-user, and distribution channel. Based on type, the market can be categorized into soft wax and hard wax. The soft wax segment accounted for a prominent market share in 2017, owing to the ability of soft wax to adhere to skin more than hard wax and exfoliating skin. Soft wax is able to hold fine hair perfectly and works better on large parts of the body. Soft wax is generally cheaper than hard wax and less painful for most people, and businesses are making more money using it. In terms of application, the commercial segment is expected to expand at a CAGR of over 9.0% to reach over US$ 14,000 Mn in the near future.

The segment is expected to be followed by the individual segment. More and more consumers prefer to visit beauty salons or spas for waxing as they are less messy and provide specific procedures of waxing, such as bikini wax, Brazilian wax, and Hollywood wax. There are even waxing procedures available that cater specifically to men. In terms of end-user, the market is largely dominated by the women segment, which is expected to expand at a faster pace owing to the changing beauty trends among women and increasing consumer awareness about personal grooming.

While more than 90% of today's wax users are women, the number of men waxing their chests, backs, ears, nose, and other areas is also increasing steadily. Based on distribution channel, the market is currently dominated by the offline channel. However, in the near future, online sales are anticipated to rise at a fast pace owing to technological advancements and preference of brands for selling products online as it makes it easier for them to penetrate different markets.

In terms of geography, North America dominated the global hair removal wax market in 2017 with more than 25% market share and is expected to maintain its leading position during the forecast period, followed by Europe. In Asia Pacific, China and India are dominating the hair removal wax market, followed by Japan. Preference of the growing population for the waxing method of hair removal and innovation in hair removal wax products, such as introduction of natural ingredient-based wax, are significantly boosting demand for waxing among women. This, in turn, is fueling demand for hair removal wax in Asia Pacific.

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Some of the leading players of the hair removal wax market are American International Industries, Church & Dwight Co., Inc. (Nair), Coloris Cosmetics, FILO BIANCO S.r.l.,GiGi, Harley Wax, Jax Wax Australia, Karaver, Kera-Ban Wax Products, Lee-Chem Laboratories (Mandy’s), MarzenaBodyCare, Inc., Parissa Laboratories Inc., PerronRigot, Reckitt Benckiser (Veet), Sally Hansen, Starpil Wax Co., Sue Ismiel and Daughters (Nad's), The Darent Wax Company Ltd., and Xanitalia. The companies involved in this market are concentrating on research and development activities along with product innovation to strengthen their foothold in the market. Moreover, strategic partnerships and agreements with other companies is another key business strategy adopted by hair removal wax companies across different regions. For instance, in January 2018, Cirepil and Epillyss came together under Perron Rigot Company to offer both strip and non-strip waxes.

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Household Vacuum Cleaners Market to Expand Substantially Owing to Technological Innovations During 2019-2026

According to a new market report published by Transparency Market Research  titled ‘Household Vacuum Cleaners Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018 – 2026, the global household vacuum cleaners market is expected to reach a value of US$ 18,936.9 Mn by 2026. The market is estimated to expand at a CAGR of 4.7% during the forecast period from 2018 to 2026. In terms of volume, the market is expected to reach over 79.1 million units at a CAGR of approximately 4.5% by 2026.The household vacuum cleaners market in Asia Pacific is projected to expand at a rapid pace during the forecast period.

According to the report, the global household vacuum cleaners market is experiencing high-paced expansion in its size and valuation due to increase in the number of women in the workforce, change in consumer lifestyles, and increasing awareness about indoor health and hygiene. Despite the fact that the number of working women has increased since the past decade, women still do majority of household chores, which has led to the demand for convenient and efficient household cleaning tools.

The emerging focus of consumers in adopting advanced appliances for convenient and effective cleaning of dirt is a notable factor stimulating the demand for vacuum cleaners. Furthermore, the growing number of household consumers who are at the risk of asthma is a notable trend, catalyzing the uptake of vacuum cleaners. The presence of HEPA filtration technology in vacuum cleaners is gaining traction among consumers. In addition, technological advancements by leading companies to improve efficiency and provide a healthy environment is supporting market growth. Moreover, increasing infrastructural and development activities will present an opportunistic landscape for the household vacuum cleaners market.

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The household vacuum cleaners market has been segmented based on product type, distribution channel, and region. Based on product type, the market is categorized into upright vacuum cleaners, canister vacuum cleaners, central vacuum cleaners, robotic vacuum cleaners, drum vacuum cleaners, wet/ dry vacuum cleaners, and others (handheld, stick, etc.). The canister vacuum cleaners segment accounted for a prominent market share in 2017, as these pumps are capable of cleaning tiny dust particles and even pet hair. In addition, the presence of HEPA filtration technology in vacuum cleaners is gaining traction among consumers. The use of advanced cleaning products helps in better cleaning of dirt, and consequently prevents respiratory allergies.

Moreover, robotic vacuum cleaners are anticipated to expand at a fast pace as manufacturers are initiating innovations to increase the reliability, productivity, and performance of the product, which are capable of cleaning floors, wall corners, and can also mop the floor. In terms of distribution channel, the offline stores segment is expected to expand at a CAGR of 4.5% to reach over US$ 10,000 Mn in the near future. The segment is followed by the online stores segment, which is anticipated to grow at a fast pace. Manufacturers are focusing on e-commerce/ online channels and internet retailing as it helps to lower the cost of the product by reducing the rental cost of physical stores and the cost of staff that physical stores require. Chinese internet retailers such as Alibaba are taking up this opportunity to sell more products online with great offers, product discounts and promotions, and targeting small household consumers who look forward to buy these appliances.

In terms of geography, North America dominated the global household vacuum cleaners market in 2017 with more than 32% share and is expected to maintain its leading position during the forecast period, followed by Europe. In Asia Pacific, China and Japan are dominating the household vacuum cleaners market, followed by India. The market in Asia Pacific is projected to expand at a fast pace due to the swift pace of urbanization in various economies of the region, which is fueling the substantial uptake of household vacuum cleaners. The rising disposable income of consumers, especially in China and India, is leading to a surging demand for modern home appliances including vacuum cleaners. In addition, supported by a rapidly expanding middle class in China and India, Asia Pacific is expected to remain the fastest growing region for household appliances.

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Some of the leading players of the household vacuum cleaners market are Bissell Inc., Dyson Ltd., Electrolux AB, Eureka Forbes, Haier Group Corporation, HausVac Inc., iRobot Corporation, Koninklijke Philips N.V., LG Electronics Inc., Miele &Cie KG, Panasonic Corporation, Robert Bosch GmbH, Samsung Electronics Co., Ltd., Oreck Corporation, BLACK+DECKER Inc., and Techtronic Industries Co. Ltd. The companies involved in this market are focusing on R&D activities along with technological product innovation to strengthen theirposition in the industry. Moreover, geographical expansion and strategic partnerships & agreements with other companies are key business strategies adopted by household vacuum cleaner companies across different regions. In August 2018, Electrolux AB launched a cordless vacuum cleaner. The product Electrolux Pure F9, uses powerful battery technology and innovative design solutions to provide consumers with a product that combines the performance of a traditional vacuum cleaner with the freedom of a stick vacuum.

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