Marker Pen Market Facts & Figures by Type

• Marker pen is growing in popularity, owing to the expansion of the end-use industry. Marker pens are used as highlighters, whiteboard markers, security markers, etc.
• Rise in their demand from educational institutions and corporate offices is driving the marker pen market.
• Manufacturers are also focusing on product development and innovations to boost their share of the global market. Growing demand for eco- friendly and recyclable products is fueling the demand for marker pens.
• Asia Pacific and South America regions are expected to be major contributors to the market growth, owing to the expansion of academic institutions and corporate offices. Moreover, the demand for non-permanent marker is also growing. This is likely to drive the global marker pen market.
• Economic condition of developing countries is improving due to rapid industrialization and urbanization. This is anticipated to fuel the demand for Market Pen during the forecast period.

Increase in Demand from Educational Institutions and Corporate Offices to Drive the Global Marker Pen Market

• Schools, colleges, and other educational institutions account for a significant share of the total demand for marker pens across the globe. Blackboards in educational institutes are being replaced with whiteboards that use marker pens. Moreover, rise in use of marker pens in corporate offices during conferences and meetings is expected to drive the global marker pen market. Furthermore, growth of the service sector and surge in the number of academic institutions in developing countries are creating a steady demand.

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Development in Distribution Channels and Adoption of Different Business Strategies

• Development of modern distribution channels such as e-commerce, hypermarket or supermarket are expected to drive the global marker pen market. Manufacturers are expanding their customer base by adopting online channels for marketing their products. Additionally, companies are using different marketing strategies, such as offering promotional products, which include T-shirts, calendars, diaries, etc., along with their products, to increase their customer reach.               

North America to Hold a Leading Share of Global Marker Pen Market

• Geographically, the global Market Pen market can be divided into five regions: North America (NA), Europe (EU), Asia Pacific (APAC), Middle East & Africa (MEA), and South America (SA).
• North America country-level analysis features the U.S., Canada, and Rest of North America. Analysis and forecast of the Market Pen market in Europe includes markets across the U.K., Germany, France, and Rest of Europe. Similarly, Asia Pacific includes India, China, Japan, and Rest of Asia Pacific. Middle East & Africa includes the Market Pen market analysis and forecast of GCC countries, South Africa, and Rest of Middle East & Africa. The South America Market Pen market is segmented into Brazil, and Rest of South America.
• North America dominates the market share due to prevalence of writing with marker pen has increased. Increasing in number of foreign students in countries like such as U.S. and Canada has boosted the sales of the marker pen.
• However, Asia Pacific is anticipated to grow at a fastest CAGR growth rate during the forecast period. Increase in number of student and improvement in the quality of education in the region.

Key Players Operating in the Marker Pen Market:

Companies manufacturing marker pens are focusing on expanding their footprint in emerging economies. They aim at geographical expansion to cater to the high demand across different regions. Developing countries of the Asia Pacific region are expected to witness significant demand for market pens.

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Fragrances Market Forecast by Type

The rising trend of personal grooming has made way for the entry for exotic and luxury fragrances, which is expected to support rapid growth of the global fragrances market in years to come. In addition, increasing disposable income coupled with propensity to spend on luxury fragrances is expected to open up new avenues of growth for the market in the years to come.

In the recent times, fragrances have come up as an important business segment in the cosmetics and personal care industry. It has become an important product influenced by the growing popularity of personal care.

Product, application, distribution channel, and region are the four key parameters based on which the global fragrances market has been divided. The objective of such segmentation is to offer a clearer, 360-degree view of the market.

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Global Fragrances Market: Notable Developments

One of the developments that provide a peep into the market dynamics of the global fragrances market is mentioned below:

• In March 2019, Subsidiary of Estée Lauder Companies, JO Malone London, has introduced a new set of perfumes in the market. These perfumes have been introduced under the banner ‘Wild Flowers & Weeds’ and come with five different fragrances. These fragrances are Lupin and Patchouli, Nettle and Wild Achillea, Cade and Cedarwood, Hemlock and Bergamot, and Willow and Amber. These new perfumes are expected to grab attention of the perfume lovers through their exotic fragrance.

Some of the key players in the global fragrances market comprise the below-mentioned:

• Natura Cosmticos SA
• Estée Lauder Companies
• Avon Products Inc.
• Elizabeth Arden, Inc.
• Louis Vuitton Moet Hennessy
• L’Oreal Groupe

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Global Fragrances Market: Key Trends

The following drivers, restraints, and opportunities characterize global fragrances market over the assessment period, from 2019 to 2027.

Changing Consumer Preferences likely to Shape Contours of the Market

Constantly changing consumer preferences for personal care products is likely to shape the contours of the global fragrances market. Fragrances find extensive use in detergents, toiletries, soaps, household products, and cosmetics. Such varied uses is expected to encourage the growth of the global fragrances market over the period of projection, from 2019 to 2027. The use of fragrances is gaining traction due to increased demand for aromatic products amongst both men and women.

Manufacturers of fragrances are making every effort to lure both prospective and existing consumers through development of new fragrances for both cosmetic and household products. It is expected that these new products would leave imprints on the minds of people. Furthermore, improved standard of living accelerates the demand for exotic fragrances over the period of projection. Market players are likely to experience augmented demand for natural fragrances, which is likely to drive the global fragrances market in near future. Relentless research in aromatherapy is estimated to result in different types of fragrances, which is likely to spur growth of the global fragrances market in years to come.

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Earphone Market - Detailed Analysis of Current Industry Figures With Forecasts Growth by 2023

Earphones are a pair of small hearing devices that are designed to be fitted in a user's ears, facing the ear canal. They are electroacoustic transducers through which the electrical signal is converted into a corresponding sound. They are typically designed to enable a single user to listen to an audio privately, unlike the loudspeakers, which produces sound in open air, for anyone to hear nearby. Earphones are portable device and are convenient, however some people consider them uncomfortable and prone to falling out.

The earphones consist of separate units that are plugged into the ear canal of the users. In the terms of telecommunication, a headset is a combination of earphone/headphone and microphone. They either connect directly to an audio amplifier, CD player, radio, portable media player, mobile phone, electronic musical instrument, video game consoles or use wireless bluetooth technology. Earphone consists of different audio imitation quality capabilities. The headsets used for telephone cannot reproduce sound with highly reliable expensive units that are designed for listening music.

Using earphones at a high volume level may lead to permanent or temporary hearing damage or deafness. The sound volume has to compete with nearby background noise, especially in places such as subway, railway stations, aircraft, as well as in large crowds. Some portable music devices manufacturers have tried to introduce safety circuits in order to limit the output volume and warn the user when the volume used is at dangerous level. However, this concept has been rejected by majority of public who favor their personal choice of volume.

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Earphones exhibit high consumer adoption rate during workouts, travelling, etc. which has escalated their demand in the recent years. Other factors such as rising disposable income, products integrated with enhanced noise annulment capabilities may swell the earphones market demand during the forecast period.

Further, earphone market is composed for high growth owing to its short replacement cycle, which is attributed to growing consumer needs, functionalities and loss or damage. The use of portable music systems, such as tablets, smartphones and handheld music players, is significantly growing in the market which in turn, is driving the market for earphones currently. In the recent years, various technological advancements in earphones have led to minimizing of the overall size and weight of earphones.

The key developments in wireless technologies such as bluetooth, Wi-Fi, Infrared (IR) and SKAA are expected to further increase the growth of the earphone market. The demand for earphones is strong in corporate sector, mainly in the expanding call center industry. The growing adoption of VOIP services for video conferencing is also behind the increasing demand for earphones from the corporate sector. Proliferation of various e-commerce websites, along with competitive pricing is further anticipated to swell the sales of earphones via online store during the coming years.

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The major participants in the global earphone market include companies such as JVC Corporation, Sony Corporation, Sennheiser Electronic GmbH & Co. KG, Bose Corporation, Apple Inc., Harman International Industries, GN Netcom A/S (Jabra), Plantronics Pty Ltd., Audio-Technica Corporation, and Philips Electronics Ltd. 

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Car Rental Market Future Prospects and Competitive Analysis Upto 2024

The competitive landscape of the car rental market is moderately fragmented in nature. This is mainly due to the presence of several international and domestic players in the market. The increasing dominance of giant players in the market is dragging the market towards consolidation, says Transparency Market Research(TMR). Some of the prominent players operating in the car rental market are Enterprise Rent-A-Car, Sixt SE, Europcar, The Hertz Corporation and Avis Budget Group.

The players in the market are primarily focusing towards enhancing their services so as to improve their customer base and gain profitability in the market. Along with this, players are focusing towards acquisitions and mergers, business expansion and innovation to strengthen their market share.

For instance, in March 2019, Sixt SE, a prominent player in the car rental market launched a mobility app in order to facilitates customers with several other services and boost personalisation. In the same way, in December 2018, The Hertz Corporation, incopated the use of a online platform called the Hertz Fast Lane in their servies.  This platform helps in carry out and speed up the entire vehicle rental process with the help of a biometric.  

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According to TMR, the global car rental market is projected to witness a astonishing double digit CAGR of 14.40% during the forecast period that between 2014–2024. The opportunities in the market is projected to touch a valuation of US$290.07 bn by 2024. 

On the basis of geography, North America is expected to dominate the global car rental market during the forecast period. This is mainly due to the presence of several veteran players in the region. Based on transportation mode,  the airport transport segment is expected to  hold sway in the overall market, thanks to the significant rise to the air traffic and  rapid strides taken by industrialization in several parts of the world. 

Integration of Advanced Technologies in Mobile Application to Drive Market Growth

The global car rental market is projected to garner a remarkable growth rate in the coming few years. This is mainly due to the factors such as global upsurge in travel and tourism activities coupled with improving road infrastructure. Along with this, rise in disposable incomes, surge in leisure and business trips and increasing investments by the global players are some other factors expected to fuel the car rental market in the coming few years.

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Car rentals are the car services offered by players to the common people for a particular time duration at an agreed amount. Integration of advanced technologies such as  real time monitoring, GPS and digital transaction are some other factors that played a crucial role in the growth of the car rental market. 

Advent of Ride Sharing Application to Hamper Market Prospects

The growth in the car rental market is hampered due to the advent of ride sharing application which help professions offer rise to other profession is expected to impede market growth. Along with this, stringent governmental regulation towards the vehicle emission is projected to curb market growth in the car rental market  in various developing and developed nations.

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Luxury Watches Market Trends, Comprehensive Analysis and Regional Forecast to 2025

Luxury watches are considered to be exclusive items and wearing them signifies status symbol for men and women. Rising brand preferences among the population is resulting in the noteworthy growth of the global luxury watches market. Manufacturers of luxury watches are focused on different marketing strategies in order to gain a larger part of the market share. Manufacturers understand the importance of using social media as a means to promote their products amongst the population. Upgrades, to visual merchandising in supermarkets and hypermarkets in order to grab customer attention is resulting in the high demand for luxury watches in recent years. Additionally, development of digital channels has become a new strategy among key players to lure more customer attention toward purchase of watches.

The global luxury watch market has been segmented on the basis of product type, gender type, and distribution channel. By product type, the global luxury watch market has been segmented into mechanical quartz and others. On the basis of gender type, the market has been segmented into women’s luxury watches and men’s luxury watches. Women’s luxury watches dominated the global luxury watch market owing to inclination of women toward fashion and luxury.

Men’s luxury watches are expected to show the fastest growth during the forecast period due to the rising trend of fashion among men. On the basis of distribution channel, the market has been segmented into two types - online retail channel and offline retail channel. Online distribution channel of the global luxury watches market showed the fastest growth rate owing to the rising penetration of different apps and presence of different brand options. Convenience that consumers derive from online shopping has also resulted in the high growth rate of the global luxury watch market.

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The global luxury watch market is mainly driven by the emerging fashion trends amongst the population. In addition, blend of traditional and modern style of watches has resulted in the rise in demand for luxury watches. Moreover, watches with smart technology are also propelling the growth rate of the market. However, high production cost is resulting to increase in inventory is restraining the global luxury watch market. Counterfeit products by different local players is also a major threat to the global luxury watch market.

Additionally, rising demand for premium quality luxury watches in developing regions such as Asia Pacific is projected to generate opportunity for the global luxury watch market during the forecast period.

In the region-wise study, the global luxury watches market has been segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Europe which comprises Germany, France, Italy, the U.K., and Switzerland among the other countries dominated the global luxury watch market owing to the rising demand for premium quality products amongst the population.

Switzerland compared to the other countries in Europe dominated the market and also enjoys a position of monopoly. For instance, Rolex is considered to be the most valuable watch brand of Switzerland. Additionally, Asia Pacific which comprises China, India Japan, and Australia is likely to show the fastest growth rate during the forecast period. China compared to the other countries in Asia Pacific grabbed a larger part of the market share owing to the presence of large number of manufacturers.

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The luxury watch market comprises several key players who are highly competitive in nature. With the changing consumer tastes and preferences, manufacturers are focused on developing high end watches. Some of the major participants of this market include LVMH, Richemont, Swatch Group, Rolex, Burberry, Breitling, Festina, Fossil Group, Seiko Watch, Patek Philippe, and Chopard International among others.

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Concrete Mixer Market Revenue, Trend and Cost Structure by 2020-2026

A concrete mixer homogeneously combines cement and other aggregates such as gravel, sand, and water to form concrete. It uses a revolving drum for mixing the components. The universal concrete use in engineering construction has resulted in placing variety of devices and machines for mixing the materials. These mixers need to employ distinct methods for measuring and mixing the concrete in the desired shape. Throughout the year, there are continuous maintenance and construction jobs in both urban and rural regions. Changing trends in the construction industry has resulted in refinement of the mixing technologies for concrete production as today’s industry increasingly requires shorter mixing times and consistent homogeneity for industrial production of the ready mix concrete (RMC) and pre-cast concrete.

In 2016, total construction spending increased 6.5% as compared to 2015, according to U.S. Census Bureau data. The construction spending for 2018 is expected to increase about 4.8% which is forecasted to be around US$ 773.1 billion. Commercial construction which includes offices, transportation terminals, and parking garages is anticipated to witness 12.4% growth throughout till 2021. Retail construction is expected to drop 2.8% in 2018 as compared to 16.5% decline in 2017. The AIA (American Institute of Architects) Consensus Construction Forecast Panel for the non-residential buildings construction is expected to grow by 3.8% on 2018.

The construction and engineering industry is slower to adopt new technologies and has never gone through a major transformation. Therefore, productivity has been stagnant since the last 40 years and even declined in some cases. These parameters are set to change very soon as profound modifications are being witnessed in the industry. Digitalization has added more construction project opportunities in incorporating systems of intelligent machines, digital sensors, mobile devices, and new software applications which are integrated with platforms of Building Information Modelling (BIM).

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Construction equipment purchases involve huge initial investment; as a result, medium and small enterprises are hesitant to buy new equipment. Renting the construction equipment helps these companies to utilize newer technologies without investing much on the equipment ownership, thus compelling manufacturers to follow leasing and rental techniques for promoting their concrete mixing equipment.

The concrete mixer market can be segmented by product into drum rotating mixer, diesel mixer, twin shaft mixer, non-tilting mixer, and tilting mixer. By end-use, the concrete mixer market is segmented into industrial, commercial, and residential uses. The industry can be further classified by region into Europe, North America, Middle East & Africa, Asia Pacific, and South America.

The Asia Pacific region is expected to have the highest CAGR from 2018 to 2026 as the construction rate is growing at a rapid rate in emerging economies such as India, China, Malaysia, Indonesia, and Vietnam. The increased focus on transportation network developments to encourage cycling and public transport use in Europe and North America is expected to drive the demand for concrete mixers over the forecast timeline.

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Economic events continue to impact the construction industry, resulting in several closures, consolidations, and acquisition activities. However, this industry has stabilized owing to economic growth and surging trends in infrastructure and housing sectors. Rising government spending on infrastructure development is responsible for the indirect growth of the concrete mixer market. The industry is highly competitive and vendors are constantly trying to develop and innovate new varieties of concrete mixers to cater to changing customer needs.

Industry participants in the concrete mixer market are Liebherr-International AG, Caterpillar, Sany Group, Sinotruk Hong Kong Ltd., Shantui Construction Machinery Co. Ltd., Zoomlion Heavy Industry Science & Technology Co., Ltd., and Terex Corporation.

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Hair Oil Market - Latest COVID19 Impact Analysis Along with key industry Players

Hair oil is a hair care product particularly intended to keep the moisture balance of hair and is used as pre-wash and post-wash nourishment. Hair oil is considered as a conditioner to make the hair soft and silky. Hair oiling is a common traditional habit among consumers. As hair is extensively affected by harmful factors such as pollution, dust, and unhealthy eating habits, oiling the hair has become an integral part of hair care regime as oiling improves the texture and condition of hair. Hair oiling provide benefits of nourishment, strengthening the hair, reducing hair fall, and ensures faster growth. Many consumers believe that massaging with hair oil has a cooling effect on the head and it also helps in styling the hair, as it keeps hair straight, soft, and shining.

The hair oil market is anticipated to expand at a steady pace and will continue to do so during the forecast period, due to demand for healthy, manageable, and lustrous hair which drives the purchase decisions of most consumers. Hair oiling is a vital part of hair care routine and it efficiently deals with various issues such as hair fall/ loss, dandruff, dryness, and breakage. Moreover, manufacturers are increasing R&D activities for further improvement and enhancement of hair oils based on evolving consumer needs. Hair oils that includes natural ingredients in the formulation are experiencing high popularity and significant growth. Availability of more sophisticated shampoos and non-oil hair care products are likely to hamper the growth of the hair oil market. However, hair-oil companies are coming up with light hair oil such as avocado oil and olive oil that serve as an opportunity for the hair oil market.

The global hair oil market is segmented based on product type, application, distribution channel, and region. In terms of product type, the hair oil market is segmented into light hair oil, heavy hair oil, and cooling hair oil. The light hair oil segment is anticipated to grow at a fast pace as consumers are increasingly opting for hair oil which is light and non-sticky, and today’s generation seems to be attracted toward it. Based on application, the market is segregated into individual and commercial. The commercial segment is further bifurcated into beauty salon and spa. In terms of distribution channel, the hair oil market is categorized into hypermarkets/ supermarkets, specialty stores, online stores, and others (departmental stores, independent vendors).

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Based on region, the global hair oil market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and South America. Asia Pacific is anticipated to dominate the global hair oil market and will also grow at a fast rate due to growing population, rising hair related problems, and escalating pollution levels resulting in baldness which will subsequently lead to demand for hair growth oil. Increasing number of people face hair and scalp problems such as hair loss, dry & damaged hair, split ends, and other issues. Furthermore, rising consciousness among youth about their hair appearance is supporting the market. The market in India is expected to be the fastest growing in the Asia Pacific region followed by China and Japan.

The hair oil market is highly fragmented with the presence of various players. Some of the leading manufacturers in the hair oil market are L’Oreal S.A., Coty, Inc., Unilever PLC, Marico Limited, Dabur India Limited, Emami Group, Procter & Gamble, Bajaj Corp Ltd., and The Himalaya Drug Company among others. Large multinational companies focus on providing superior quality hair oil and are also focusing on new product launches based on new formulations and innovations to cater to consumer demand as the new generation is opting for alternatives such as value-added light hair oils.

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