Marketing Mix Optimization Market - Key Players Profile, Statistics and Growth to 2027

Marketing mix optimization, is also referred to as marketing mx modeling. It is a method that is employed for statistical analysis of the different advertising and campaigns to market a product. It enables to examine performance of a product in the market and its acceptance by consumer.

Some of the basic strategies in marketing mix are modeling of the product, pricing, brand and product promotion, and distribution of the product. Each of these strategies are designed closely before finalizing the suitable model for marketing of every product.

The marketing mix modelling enable quantification of sales and revenue generated by the marketing campaigns dedicated for each product. Further, it helps in the planning the strategies for marketing of particular product or marketing service in much optimized way.

The upcoming report on the global market mix optimization market is a comprehensive study of its drivers and trends that will contribute to growth of the market mix optimization market is between 2019 and 2028. The report has emphasized on segments that are likely to contribute significantly to growth of the market. Also, regional growth is covered in the report

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Marketing Mix Optimization Market- Competitive Analysis

In recent years, a shift has been observed in the global markets. The market mix optimization market is inclining towards emerging regions such as India, Russia, China, and Brazil. On the other hand, established markets are on verge of reaching the threshold of saturation. As a result, the manufacturers are moving towards the untapped regions.

The emerging regions provide enormous growth opportunities, owing to low investment and high rate of return on investment.

Several giant organizations are adaption the marketing mix modeling for the purpose of optimized marketing of their products.

Considering the rise in demand rate and adoption of the marketing mix modeling for optimized marketing of their products, the global marketing mix optimization market is anticipated to register moderate growth during the forecast period.

Some of the key companies operating in the global marketing mix modeling market are Wipro Limited, The Nielsen Company, ThinkVine.com, Polaris Research, Analytic Partners Inc., and Decision Analyst Inc., among others.

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Marketing Mix Optimisation Market- Drivers and Restrains

The global marketing mix modeling market is basically driven by rising demand for efficient marketing strategies by organizations including those of the fortune 500 companies. The marketing mix optimization is aiding companies to regulate their investments in marketing of a particular product. This, in turn, helps the companies to proliferate the return on investment in terms of marketing costs by enhancing sales of a particular product.

Making use of marketing mix modeling enable the companies to accomplish the targeted goals and in addition, multiply benefits of the organization as a whole.

On the other hand, lack of transparency in the modeling methods and unstandardized measurement of the market are some of the major challenges which obstructs in getting actual predictions. This may restrain the market growth during the forecast period.

Marketing Mix Optimisation Market- Regional Outlook

On geographical level, global marketing mix optimization market is segmented into seven key market segment namely Asia Pacific, North America, Latin America, Eastern Europe, Western Europe, and Middle East and Africa.

Marketing mix optimization models are new concepts when compared to that of conventional ones. Hence, it is being adapted gradually in the developed and emerging economies.

A global trend has been observed in recent years where the giants are shifting their business to Asia Pacific, Eastern Europe, and Latin America to tap the growth avenues in these regional markets. This, in turn, is boosting growth of marketing mix modeling market in these regions.

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Automotive Lighting Market Factors, Forecast 2027 Major Companies

The automotive industry is flourishing and along with it, various other supporting industries are growing at a rapid rate. In the past recent years, demand for electronic vehicles has soared across the globe and gave the automotive industry various new avenues to grow and prosper. This growth has further augmented growth in the global automotive lighting industry. Advanced electric vehicles have different type and designs of lighting systems to attract customers and help automotive companies stand out of the league. Moreover, manufacturers focusing on improving visibility in the dark and providing better automotive lighting market functions in bad weather conditions.

Market to Witness Outstanding Growth by Rising At 5.7% CAGR

Information presented in a report published by the Transparency Market Research reveals that the global automotive lighting market is likely to witness incremental opportunity of ~ US$ 18 billion over the period of eight years from 2019 to 2027. This market is also projected to reach ~ US$ 51.8 billion by the end of 2027. With such a high incremental opportunity available in the market, the key players are projected to grow and prosper significantly in the coming years.

The report gives systematic analysis on prominent players operating in the market including Magneti Marelli S.p.A, Hella KGaA Hueck & Co, ICHIKOH INDUSTRIES LTD, General Electric Co., Hyundai Mobis, SAMSUNG ELECTRONICS Co., Ltd, Royal Phillips Electronics, and Zizala Lichtsysteme GmbH. Leading players are engaged in extensive research and adopting advanced technologies to innovate their products. This will also help them in improving their position in the market against their competitors. Competition among the players in the global automotive lighting market is projected to increase considerably during this tenure.

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This is mainly because of the presence of a large number of players that have created a fragmented vendor landscape in the market. However, few players will have a higher position, as they can invest more money in research and development activities and can even manage with fluctuating cost of raw material. One of the recent examples is ZKW who started the production of the laser-beam headlamps first in the world for the BMW i8.

Asia Pacific Considered as a Promising Investment Pocket for Manufacturers in the Automotive Lighting Market

Asia Pacific is considered as a highly crucial region for the growth of the automotive lighting market. Lucrative opportunities available for automotive manufacturers, easy access to raw material, and increasing purchasing power of people are some of the leading factors augmenting growth in Asia Pacific automotive lighting market. Besides, the focus on improving fuel efficiency due to booming technological innovation in the automobile industry, manufacturers are also making persistent efforts in providing enhanced customer experience and high product quality.

Moreover, they are also coming up with outstanding product features at a lower price range to meet buyer’s expectations. To work on all these areas, players in the lighting industry are expanding their presence mainly in China and India, as the automotive industry is growing massively in these regions. Low operating costs along with increased disposable income are other reasons for them to focus on these regions.

Thriving Production of Passenger Vehicles Augmenting Growth in Automotive Lighting Market

On the significant rise for passenger vehicles further boosted demand in the automotive lighting market. Globally, the production of passenger vehicles is three-time more than commercial vehicles. According to various studies, 30% of vehicle accidents occur at night, due to which the importance of advanced automotive lighting has increased in passenger vehicles. This factor is also influencing growth in the global automotive lighting market.

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The study presented here is based on a report by Transparency Market Research (TMR) titled “Automotive Lighting Market (Vehicle Type - Passenger and Commercial; Application - Front lighting, Rear lighting, Interior Lighting, and Side lighting; Technology - Halogen, Xenon, and LED; Product Scale - OEMs and Aftermarket Product) - Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2019 - 2027”.

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Wearable Fitness Trackers Market Future Trends 2026

Increasing demand for continuous health monitoring devices and growing requirement for fitness tracking apps is likely to influence growth of the global wearable fitness trackers market. A surging prevalence of obesity and rising disposable income too are other major factors expected to trigger growth in the market in near future.

On the other hand, high costs of products and data tampering risks is likely to limit growth of the global wearable fitness trackers market during the forecast period from 2017 to 2023.

Based on channel of distribution, indirect distribution channel is likely to hold maximum share in the global market. This is mainly due to growing customer preference for online shopping across the globe.

The report provides brief analysis about the global wearable fitness trackers market along with a thorough segmental and regional analysis.

Global Wearable Fitness Trackers Market: Trends and Opportunities

The increasing awareness about the obesity and rising preference for online store due to increasing demand for fitness app device is likely to be key drivers influencing growth of the global wearable fitness trackers market. In addition, growing trend for wearable technology is expected to boost growth in this market. The growing preference by the geriatric population for frequently requirement for tracking the health status is likely to fuel the global wearable fitness trackers market in coming years. Moreover, the rising healthcare spending due to growing disposable income is another trend likely to drive growth of the global wearable fitness trackers market in upcoming years.

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Many of these devices are equipped with highly interactive features. Along with these features, the presence of high-end tracking systems present in these devices are majorly boosting growth in the global wearable fitness trackers market in foreseeable future. An increasing trend for development of Internet of Things (IoT)-based systems is another trend fueling growth of this market. Moreover, there is continues demand for the wireless health monitoring device among the elderly population and the related disease among the same age group. For instance diabetes requires continuous monitoring device and this likely to stimulating demand for the wearable fitness trackers across the globe. 

Global Wearable Fitness Trackers Market: Regional Outlook

From a geographical standpoint, North America is likely to dominate the global wearable fitness trackers market due to the presence of large number of prominent players such as fossil, fitbit Inc., and Apple Inc. Rising incidences of chronic disease, surging healthcare expenditure, and growing adoption of fitness trackers are prime factors propelling growth in the global wearable fitness tracker market.

Global Wearable Fitness Trackers Market: Companies Mentioned

The prominent players operating in the global wearable fitness trackers market are Motiv Inc., Sony Corporation, Sensoria Inc., Xiaomi Inc., Garmin Ltd., Apple Inc., and Tom Tom International BV. The players are majorly focused towards mergers and acquisitions, collaborations, and partnership to launch new products and strengthen their presence across the globe.

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For instance, Forbit Inc. recently announced a partnership with the DexCom, Inc. to develop device for monitoring glucose level in blood. This will further help the consumers to track their activities and glucose level by monitoring wrist. In addition, the advancements in technology is promoting the growth of the global wearable fitness trackers market in coming years. The presence of large and small players in the global wearable fitness trackers market demonstrates a highly over the assessment period.

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Test Automation Market Analysis And Forecasts To 2025

The competitive landscape of the market for test automation is a fragmented one that is marked with the presence of quite many large vendors, according to a publication by Transparency Market Research. It is divulged in the report that these prominent vendors that are operating in the market hold most of the market share. Some leading companies in the international market for test automation are Capgemini S.A, Cognizant Technology Solutions Corp., Hexaware Technologies, IBM Corporation, Tata Consultancy Services, Wipro Ltd., SeaLights Technologies Ltd, Infosys Ltd, Qasymphony, Inc., and so on. The major players are now emphasizing on research and development work pertaining to test automation field in a bid to obtain upper hand and stay ahead of their rivals. These leading names are also making a shift towards the expansion of their geographical territory through associations with regional players.

The market for world test automation was worth around US$30.45 bn in the year 2016, and is predicted to reach a value of around US$109.69 bn over the tenure of forecast that stretches from 2017 to 2025. The test automation market is likely to expand at a double digit CAGR of 15.4%.

Digital Transformation to Spearhead Market Growth

Digital transformation is all around and is transforming the society in an unprecedented way. Digitization is much of a phenomenon. The very base of a digital society depends on the software testing and quality assurance technology and as such it is crucial for every enterprise to ensure that the software that is to be used gets tested first. This has led most of the IT companies to invest substantially in software testing and quality assurance. As such, much of the impetus that is needed for the growth of the market for test automation is obtained from these aforementioned factor.

Furthermore, there is an increase in the market demand owing to the phenomenal penetration of mobile phones and augmented usage of mobile applications in productivity, communication, and multimedia travel. At the base of usage and application of all of these technologies lie software testing. In addition to that, cloud based applications that are now widely prevalent and used by the consumers is giving the market a boost that is again driving the growth for test automation market. Most of the organization today are opting for managed services and as such the same is projected to lead the segment of Services in the market for test automation.

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There are, however, restraining factors that mar the progress of the market as well. There is a high cost factor that is associated with the market for test automation. Huge investment is mandatory for the setup of suitable test laboratories. Besides, delayed timeframes are also responsible for retraining the growth of the market.

North America to Continue to Play Dominant Role in the Market for Test automation

When geographical segments are taken into consideration, the market for international test automation market has been classified into Middle East and Africa, Latin America, Europe, Asia Pacific and North America.

North America emerges as a clear leader of the market and the region is predicted to retain its geographical supremacy over the period of forecast. It accounts for the lion’s share of the market. The factors that are fuelling the regional market growth are augmented traction of QA in many of the organizations. North America is followed by Europe owing to the maturity and enhanced sophistication of QA and testing field. The report also indicates that there will be immense opportunities in the emerging economies of Asia Pacific and South America.

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Computer Graphics Market Trends, Forecast and Analysis of Key players 2027

According to a new market report pertaining to the global computer graphics market published by Transparency Market Research the global computer graphics market is projected to reach value of US$ 308.61 Bn by 2030. The computer graphics market is projected to expand at a CAGR of 6.2% from 2020 to 2030. Expansion of the computer graphics market can be attributed to the growing use of image processing and 3D animation effects in media and entertainment industry, and growing demand for graphic software across various industries. North America is anticipated to lead the global computer graphics market in terms of revenue, followed by Asia Pacific, during the forecast period.

Online games have become easily accessible and are gaining traction, with the ubiquity of smartphones and tablets. This has brought a large number of free-to-play game models and in turn generated opportunities in the computer graphics market. Additionally, smaller game developers are grouping up with bigger entertainment companies to break into the gaming market by adding to the total number of games. The popularity of e-sports and Game as a Service, which functions using 3D animation and image processing technology, has grown to a great extent, thereby increasing the global number of online game players and providing new opportunities in the computer graphics software market to develop new games.

Computer Graphics Market: Market Taxonomy

The global computer graphics market has been segmented based on component, application, and region. In terms of component, the computer graphics market is segmented into hardware and application software. Based on application, the computer graphics market is segmented into CAD, image processing, entertainment, user interfaces, and others (education graphics, etc.).

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Computer Graphics Market: Regional Outlook

The global computer graphics market, by region has been segmented into North America, Europe, Asia Pacific, Middle East & Africa (MEA), and South America. As compared to other regions, the computer graphics market in North America is expected to witness significantly healthy growth, with rate relatively closer to that of the Asia Pacific region. In North America, the U.S. and Canada are anticipated to drive the growth of the computer graphics market.

This is due to the presence of large number of visual effects (VFX) companies, which includes some of the top VFX companies based out of the region such as Walt Disney Animation Studios, Warner Bros Animation, DreamWorks Animation, and Industrial Light & Magic. The region is also a center of computer graphics hardware component and application software providers including Autodesk Inc., Adobe Systems Inc., Microsoft Corporation, Siemens PLM Software, and many others. Furthermore, U.S. states are primary production locations for a large number of film entertainment work. Additionally, government support for film entertainment with various programs designed to attract film production has resulted in the significant growth of the computer graphics market in the region.

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E-SIM Card Market to See Huge Growth by 2025

The global E-SIM card market is anticipated to see a rise in level of new players all across the world. This will lead to a healthy competition among the major players. In order to expand, the global players are going in a strategic partnership with the regional players. All players are funding heavy on research and development in order to innovate or advance their products in order to build the brand’s name and grow trust among the consumers. The market is expected is anticipated to grow at an exponential rate, reports Transparency Market Research (TMR) in a recent report. Some of the major companies leading in the global E-SIM card market are OT-Morpho, Deutsche Telekom AG, Giesecke and Devrient GmbH, ST Microelectronics, Sierra Wireless, NTT DOCOMO, Samsung, Apple Inc., Gemalto N.V., and Telefonica S.A.

The Global E-SIM market is expected to witness an impressive 13.5% of CAGR during the period from 207 to 2025. During this time the market anticipated to be worth around US$14613.1 mn by 2025 from US$4095.6 mn in 2016.

The E-SIM card finds application in machine to machine domain, which has accounted for the highest share in terms of revenue amongst other. This segment is expected to retain its dominance during the forecast period. The smartphone segment is predicted to be most progressive segment by the year 2019. Rise in growth of smartphones is expected to expand the global E-SIM card market at a CAGR of 26.3% during the assessed period. Geographically, Europe is predicted to hold the leading position in terms of revenue contribution in the market. Government policies in this region is favoring the growth of the market.

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Ability to Switch Between Network Providers Helps The Market To Grow

Numerous factors are contributing to the rise in demand for the global E-SIM card market. Amongst these factors, the option of changing network providers in real time Over the Air, is the key factor which is making users to pick this E-SIM card over the traditional one. This ability helps to change the network providers to switch between network provides, thus preventing them from suffering loss from international roaming charges. This facility turns out to be game changer for people having smart meters and connected cars, as this helps reducing logistics and operational costs. Other factors which drives the market growth is that the E-SIM card provides better securities in comparison to conventional SIM Card thus attracting huge crowd who have concern regarding securities. Design of E-SIM card favors the market growth, as the compact design of it helps OEMs, thus making additional space for storage or increasing the size of the battery in smartphones and tablets.

Rise in Automotive Industry to Fuel the Market Growth

Rise in uptake of E-SIM in consumer electronics devices and automotive industry has fueled the growth of the global E-SIM card market. Use of E-SIM in advanced vehicles has already set an ongoing trend in developed countries. As, a result, rise in automotive industries to directly have a positive impact on the growth of the market. However the market is expected to face a possible restrain by MNOs during its adoption as it thwarts consumers from visiting to a network provider’s store. This will cut down the customer’s bargaining power.

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IoT Device Management Market to See Huge Growth by 2025

The global IoT device management market features an increasingly fragmented landscape, finds Transparency Market Research (TMR). This is attributed to the presence of large numbers of players in the IoT device management market who are constantly adopting strategies to strengthen their shares. Constant entry of product developers and technology players over the past few years has upped the ante for incumbent players in the market. TMR observes that top players in the global IoT device management market are investing sizeable sums on research and development to consolidate their positions. A number of them have been also acquiring new companies with core competencies in communication technology, which might confer substantial gains to them in the coming few years. 

Some of the top players in the global IoT device management market are Oracle Corporation, Intel Corporation, IBM Corporation, Robert Bosch GmbH, and Google LLC. 

The global IoT device management market is projected to clock a phenomenal CAGR of 31.5% during 2017 - 2025. 

Among the various deployment types, public cloud accounted for the major share in 2016 in the IoT device management market. The prominence could be attributed to the extensive uptake among enterprises and consumers in the end-use industries. Moreover, the attractiveness of IoT device management for public clouds hinges on their cost-effectiveness.

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Regionally, North America led the global IoT device management market by holding the dominant share in 2016. The growth is driven by substantially rising uptake of smart industrial and automation technology in manufacturing and healthcare applications. However, Asia Pacific is likely to emerge with the most attractive CAGR over 2017–2025. 

 Ever rising Numbers of IoT Devices in Industrial Applications drives Demand 

The staggering rise in numbers of IoT devices in numerous industrial sectors, coupled with growing complexity of IoT security, is a key factor on which the evolution of the IoT device management market has pivoted on. Rapid strides in industrial IoT verticals of Industry 4.0. have increasingly bolstered the uptake in recent years. The IoT device management market is propelled by rapidly rising uptake of IoT-enabled technologies and devices. 

In emerging markets, the adoption has benefitted from the presence of substantial numbers of IoT device management distributors. Some of the key functions are configuration and associations, monitoring and diagnostics of connected devices, software updates and maintenance, and provisioning and enrolment. 

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Rising Deployment of IoT devices in Consumer Markets underpins Enormous Potential in Market 

Despite the vast prospects of the global IoT device management market, the demand is constrained by a few factors. Growing threats of cyber-attacks owing to security lapses in IoT technology are hindering the demand. Nevertheless, rapid advances in the IoT device management market to overcome security challenges, notably by better IoT device onboarding and provisioning, are expected to unlock new prospects. 

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