Wednesday, 24 June 2020

Over the Top (OTT) Services Market Supply and Demand Value Chain

The global over-the-top (OTT) services market has been projected in a report by Transparency Market Research (TMR) to witness a rising count of players focusing on inorganic growth strategies such as acquisition of smaller players to gain a competitive edge. However, some of them could also concentrate on improving their product portfolio to attain a position of strength in the market. Google, Apple, and Netflix are among the leading players of the industry. Other strategies anticipated to be practiced in the market are winning price advantages and providing products with high-quality features. The regional and global demand in the market could be catered to by a significant count of players operating in the industry.
The analyst of this business intelligence study has also detected that developing a sense of brand image is essential to maintain a stronghold over the over the top services market. “A strong percentage of customers are repeated, and hence developing a loyalty among them will go a long way in sustaining in-flow of demand,” says the analyst.
TMR report has estimated the global OTT services market to collect mega revenue worth a US$3,538.04 billion by 2025, while gaining an increment in demand at a 16.4% CAGR during the completion of the forecast tenure 2017-2025. In 2017, the market has been evaluated to have had a valuation of US$1,049.21 billion. By business model, premium and subscriptions have been foreseen to continue with their dominance taking cue from their close to a 48.5% share fetched in 2017. On the regional front, Asia Pacific is projected to exhibit a greater CAGR of 16.1% between 2017 and 2025.
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Growing Production of In-house Web Series to Bolster Demand
The demand in the world OTT services market has been predicted to gain strength with the personalization of technology in almost every industry. Rising need for infrastructure and compliance, swelling application of OTT services in mobile devices, and escalating demand for time-shifted television could also help the market to create growth opportunities in the coming years. Yet, there could be more factors prognosticated to support market growth: rising production of in-house web series, extensive availability of broadband infrastructure, and snowballing adoption of device-based computing.
Reluctance of Customers to Spend on OTT Services to Forestall Growth
The international OTT services market has been prophesied to be hampered by low scope of customer retention, reluctance of customers to make purchases, lack of procedure to curb or identify piracy, and growing popularity of free online video streaming. However, players could find lucrative prospects birthing on the back of the rising usage of digital rights management (DRM) in web browsers, amplified adoption of real-time bidding (RTB), and the advent of video streaming services. More opportunities have been envisaged to come by as OTT services and platforms charge customers affordably.
Key Takeaways:
  • Brand-image a crucial aspect that can help the companies gain shares over their competitors in the global over the top services market.
  • The vendors of the OTT market are suggested to increment their focus on APAC, which is emerging as region with proliferating prospects on the back of mushrooming of small and medium businesses (SMBs)
  • The global OTT market is estimated to be worth US$3,538.04 billion by the end of 2025, with the demand surging as a CAGR of 16.4% during the forecast period of this report, which is 2017 to 2025.

Supercapacitor Market Size & Forecast 2018 to 2026

The global supercapacitor market was valued at US$ 5,979.67Mn in 2016 and is projected to register compound annual growth rate (CAGR) of over 15.24% from 2018 to 2026, according to a new report published by Transparency Market Research (TMR) titled “Supercapacitor Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2018–2026.” Go green revolution adopted across the globe is one of the primary factors responsible for the robust growth of the supercapacitor market globally.
Moreover, rising cost of fossil fuels and excessive carbon emissions are also expected to pave the way for alternative means of power supply across different application segments especially in automobiles and consumer electronics segments. Initiatives taken by different governments to reduce CO2 emission and to encourage sustainable consumption are predicted to drive the supercapacitor market in the coming years. In addition, inclination of different enterprises toward producing and storing energy from renewable sources owing to extensive depletion of natural resources is also anticipated to trigger the demand for supercapacitors globally.
The global supercapacitor market is segmented on the basis of application, product, type, and geography. By application, the supercapacitor market has been bifurcated into automotive and transportation, industrial, energy, consumer electronics, and others. The others segment includes application of supercapacitors in aerospace, military, and sensor technologies.
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On the basis of product, the supercapacitor market is segmented into double layer supercapacitor, pseudocapacitor, and hybrid capacitor. Based on type, the market can be classified into supercapacitor module, supercapacitor weldable cells, and board mounted supercapacitor. Geographically, the supercapacitor market can be segmented into North America, Asia Pacific, Europe, Middle East & Africa, and South America.
Consumer electronics industry expected to hold a prominent share during the forecast period
The consumer electronics industry is anticipated to hold the highest share for the year 2018. The significant adoption of double layer supercapacitors in the consumer electronics industry owing to comparatively lower power and energy needs is anticipated to be one of the major factors affecting the consumer electronics industry for the supercapacitor market. Furthermore, prominent adoption of supercapacitors in the consumer electronics industry in Asia Pacific is likely to boost the growth of the consumer electronics industry. Board mounted cells have a higher deployment in consumer electronics. Board mounted supercapacitor segment is set to have the highest share of the market during the forecast period 2018-2026.
Hybrid capacitors are projected to expand at the highest CAGR during the forecast period
Among the different product categories of supercapacitors, the double layer segment held the largest market share in 2016. Surge in demand for technologically advanced consumer electronics having high power density is expected to drive the market of double layer supercapacitors significantly. However, the hybrid capacitor segment is predicted to witness the fastest growth rate from 2018 to 2026. The adaptability of hybrid capacitors under extreme conditions and significant power and energy controlling capabilities are some of the major factors boosting growth of the segment.
North America holding a prominent market share
By geography, North America held the largest share in the supercapacitor market in 2016. The supercapacitor market in North America is a mature market due to its higher penetration level. Europe occupied the second largest share in the global supercapacitor market. Initiatives taken by the European Commission in 2014 to achieve CO2 emission target of 95g/km by 2020 is responsible for the robust growth of the supercapacitor market in Europe.

Surface Mount Technology Equipment Market Share and Strategy

As per the recent report by Transparency Market Research, the global surface mount technology equipment market is expected to grow a substantial growth in the forecast period of 2018 to 2026. According to the report the factors that are driving this growth for the market include, growing application of consumer electronics, trend of miniaturization, and evolving manufacturing industry. Due to these factors the global surface mount technology equipment market is expected to witness 4.5% CAGR during the projected time frame. With this projection, the market is projected to register a whopping US$ 8.01 bn revenue by the end of 2026, says the report. 
Growing Use of Flex Circuit Drives the Growth
Consumers demand flexibility these days. They are looking for devices that can come in handy in multiple applications. Hence, the electronic device manufacturers are inclining towards flexible electronics or flex electronics. They are designing flex circuits that can allow the devices to be useful in variety of use-cases to cater to the demand for the flexible device. Based on this growth in the use of flex circuits, the growth of global surface mount technology equipment market. 
For instance, the LCD manufacturers are now using thin metal foils as a substrate to make the circuit flexible instead of glass based substrate. This allows the manufacturers to effectively reduce the cost of production while improving the efficiency of the final product. This also makes the LCDs resistant to frequent voltage fluctuations making them last longer than before. Based on such applications by various electronic gadgets and device manufacturers, the global surface mount technology equipment market is witnessing the projected growth. 
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Emerging Players to Offer Quality Products at Lower Price
Currently the global surface mount technology equipment market is highly competitive and predominantly fragmented. This is because of the presence of several players that dominated the dynamics of global surface mount technology equipment market. These players also control the pricing of surface mount technology equipment, which makes them highly expensive for the end users. 
Taking the price constraint as an opportunity, new players are developing under-budget quality products. This allows the new players to enter and establish themselves in the global surface mount technology equipment market. Also, for establishment and a sustainable future, these players are also focusing on strategies such as mergers and partnerships. These strategies allow the players to gather essential resources that can come in handy to establish their brand in the surface mount technology equipment market. 
On the other hand, the already established players are adopting the strategies of acquisition and research and development. This allow the businesses to enhance their production capacity and distribution network along with bringing new products in the market. Using these strategies, the players can acquire a competitive edge over their rivals and boost their profit quotient in global surface mount technology equipment market. 
For example, in 2016, Juki Corporation, launched an innovative Long Board SMT Placement Machine, known as JX-350. This machine speeds the production of LCDs by autonomously placing the components on their precise place. With this machine the company was able to hold a significant share in the global surface mount technology equipment market in 2016. 

Multifactor Authentication Market Scope and Future Outlook

The growing need for security across digital platforms has generated humongous demand within the global multi-factor authentication market. However, digital platforms alone do not account for expansion within this market. Several physical security systems also deploy multi-factor authentication nodes to protect key assets, people, and equipment. Therefore, the growing relevance of multi-factor authentication within various industries shall fetch key revenues for the market vendors. The essence of physical and cyber security lies in creating multiple layers to protect the concerned assets. Therefore, multi-factor authentication has emerged as a launch pad for fostering greater security across various industries. The total volume of revenues within the global multi-factor authentication market is set to touch new heights in the coming times.
Transparency Market Research (TMR), in one of its reports, finds that the global multi-factor authentication market would accumulate revenues worth US$20,444.9 mn by 2025, growing from a value of US$ 4,829.2 mn in 2016. The global multi-factor authentication market is set to expand at a boisterous CAGR of 17.7% over the period between 2017 and 2025. Use of multi-factor authentication across corporate offices and government systems has given a thrust to market growth. Moreover, need for launching mass security drives across a range of industries has shifted the focus toward multi-factor authentication models. Growth of e-commerce platforms has played a direct role in the growth of this market.
Supremacy of Multi-Factor Authentication over Two-Factor Authentication
Despite the stellar utility of two-factor authentication, it has failed multiple security platforms and has been under flak from several analysts. For this reason, multi-factor authentication services are expected to garner the attention of multiple players. The use of multi-factor authentication is not restricted to a particular industry. The financial sector has become a key consumer of these services, majorly due to the need to protect data and intellectual assets in this industry. Besides, the relevance of multi-factor authentication for banks and financial institutions has also gathered momentum. Mobile banking apps and platforms use multi-factor authentication to ensure security payments and transactions.
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Rapid Pace of Digital Transformation
The flux of digital services in the market has helped the vendors to capitalise on new areas. Furthermore, use of multi-factor authentication has become an important part of the retail industry. The IT and telecom industry uses this mode of authentication to foster security in existing networks, and build new networks with greater resilience. Governments units are also required to tighten security of transfers across multiple units and domains. The relevance of multi-factor authentication in both, physical and abstract protection of assets, has given a thrust to market growth.
Some of the leading vendors in the global multi-factor authentication market are SecureAuth Coproration, RSA Security, Microsoft Corporation, Symantec Corporation, CA Technologies, and Vasco Data Security International Inc.

Flexible Packaging Market Growth and Scenario

The flexible display market features an increasingly competitive landscape and several globally prominent players in the market are seeking new growth avenues. Transparency Market Research (TMR) observes that one of the foremost strategies key companies have been adopting over past several years is making sizeable investments in mergers and acquisitions. In addition, they are focusing on consolidating their geographic reach, in order to strengthen their shares in the global flexible display market. Top players in the global flexible display market are also engaged in unveiling new technologies in order to expand their product lines. Furthermore, a growing number of players are focusing on bringing technological improvements and advancements in flexible displays, in the hope of substantial competitive gains, notes TMR.
Top players operating in the market include Panasonic Corporation, Universal Display Corporation, Atmel Corporation, Samsung Electronics Co. Ltd., and Koninklijke Philips N.V. 
Given the enormous prospects in various end-use industries, the global flexible display market is expected to garner a phenomenal CAGR of 33.5% during 2017–2025. The market stood at US$4.5 bn in 2016 and the opportunities are projected to reach a valuation of US$47.892 bn by 2025 end. 
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Among the various categories of form factor, the curved display segment accounts for the leading share in the global flexible display market. The prominent demand it serves is attributed to its capability for offering optimal visual design, especially suited to consumers attracted by panoramic images. Regionally, North America presently holds the sway on account of presence of several players of global standing. The regional market for flexible display is expected to rise at robust growth rate and by 2025 end is forecast to attain worth of US$18.2 billion. 
Technological advances in End Products’ Design and Functionalities to bolster Growth
Key evolutionary dynamics in the global flexible display market are largely influenced by the pace of technological advances in end products’ design and functionalities. The constant pace of advances is leading to high-end displays with applications in consumer devices such as tablets, smartphones, television, and a wide range of various electronic gadgets. Efforts by players from varied industries to develop cutting-edge flexible display technologies are driving developments in the flexible display market. 
The advent of flexible OLED displays has underpinned many a design innovation in the market. Moreover, manufacturers of devices with flexible displays are trying to adopt various types of flexibility which are likely to attract more consumers in the global flexible display market. 
Rising Demand in Military Applications open New Frontier
Constant thrust on design innovations is also widening the horizon of product development initiatives of technology players and phone makers. The trend is likely to unlock several prospects in the flexible display market. 
However, the steady growth of the flexible display market is hindered by a few factors. For instance, flexible displays in various consumer devices may not be gathering steam owing to their redundancy or high pricing or both. Smartphones with flexible displays are a case in point. Nevertheless, prominent phone makers with the likes of Samsung and Apple will keep on improving the design and functionalities of devices by incorporating innovative display technologies. 

Competition & Companies involved in Printed Electronics Market

Transparency Market Research observes that the global printed electronics market show a very fragmented competitive landscape. The leading players defining the landscape are LEONHARD KURZ Stiftung &Co. KG, E Ink Holdings Inc., Agfa-Gevaert N.V., BASF SE, and Samsung Electronics Co., Ltd. These players are expected to emphasize on improving their geographical presence through mergers and acquisitions. Analysts advice that the vendors should focus on minimum material consumption and high-speed fabrication. The growing demand for flexible electronics at affordable costs and energy-efficient technology will prove to be key trends that companies operating n the global printed electronics market could benefit from.
According to Transparency Market Research, the global printed electronics market was worth US$25.4 bn in 2015 and is projected to be worth US$65.0 bn by the end of 2024. During the forecast years of 2016 and 2024, the global printed electronics market is expected to exhibit a CAGR of 11.0%.
Out of the various application segments, the retail and packaging segment is expected to dominate the global market for printed electronics between 2016 and 2024 as the demand for smart packaging is expected to be on the rise. In terms of geography, Asia Pacific is projected to global printed electronics market as the automotive industry in the developing economies of Japan, India, and China witness a phenomenal rise.
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Automotive Sector’s Uptake of Printed Electronics to Remain in Top Gear
Printed electronics use screen printing, inkjet printing, gravure, flexography, and offset lithography techniques to electrical devices on various materials. Printed electronics are predominantly used in a wide range of industries such as consumer electronics, healthcare, media, and automotive. Thus emergence and steady growth of these end-user industries has had an excellent impact on the global market. Growing sales of automobiles in developing economies with improving disposable incomes is created several lucrative opportunities for the vendors in the global printed electronics market.
In the coming years, the global market for printed electronics market is also likely to benefit from increasing uptake of smart displays and smart devices. Constant upgrades to the healthcare sector with adoption of new-age medical sensors and diagnostic devices is also augmenting the global printed electronics market. As demand for active clothing, smart labels, decorative and animated posters, and flexible displays rises it is projected to create a positive atmosphere for the global market for printed electronics.
Technological Complexities Hinder Growth for Printed Electronics Market
Despite the strong market drivers, the global printed electronics market is likely to be pulled in the opposite direction. Analysts anticipate that global printed electronics market is likely to be restrained by possible technological complexities along with issues pertaining to electricity and conductivity with a wide range of substrates or materials. However, the report states that the widening application of printing technologies in several energy storage devices and photovoltaic cells are expected to create lucrative opportunities for the global printed electronics market during the forecast period.
This review is based on Transparency Market Research’s report, titled “Printed Electronics Market (Materials - Substances (Organic Materials (Polymers and Papers) and Inorganic Materials (Silicon and Glass), Inks (Dielectric Inks and Conductive Inks); Technology - Flexography, Ink-jet Printing, Gravure Printing, and Screen Printing; Application - Automotive, Retail and Packaging, Electronics, and Display) - Global Industry Analysis Size Share Growth Trends and Forecast 2016 - 2024”.

Smart Water Grid Market Segmentation Report

A smart grid is a digital electricity network connected using IOT devices which supplies electrical energy to buyers via a two-way communication. It features various advantages over traditions grids through advanced monitoring, control, analysis, and communication. Digital technology helps supply chains reduce cost, energy consumption, improve efficiency, and builds transparent mechanism to increase stability of the electrical supply.
The smart meters were introduced with the aim of replacing the limitations of age old electrical grids by controlling power peaks and distribute the energy cost burden fairly among consumers. Additionally, growing concerns of environmental damage due to fossil-fired power stations have led to increased support for renewable energy. But, its growing forms including wind power and solar power are highly variable. Hence, there is a growing need for more complex and mature control systems to replace the traditional ones.
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Large centralized power stations have also become inefficient and there is a growing move toward a more decentralized model of power distribution. Moreover, growing concern of security and vulnerable positions of power stations make them a high priority target. 
Many governments globally have been boosting the deployment of smart meters and grids due to rising concerns of global warming. Smart grids are expected to control and deal with global warming through more responsive mechanisms and contributing heavily to an energy independent future. 
Advanced smart grid systems integrate the following features:
  • The technology has self-repairment mechanisms.
  • It is more democratic in nature and provides space for consumer participation in grid operations.
  • It ensures reliability and consistency in power supply through reduction in power leakages. The transparent nature and self-repairing mechanism allow smart grids to achieve this.  
  • It creates opportunities for electricity makers to grow and reach new consumers. The smart grid technology is expected to make new forays into various industries through cost-savings advantages.  
  • It is expected to provide a smooth and secure flow of electricity to industries in the near future.

Global Smart Water Grid Market: Overview  
Smart Water Grid (SWG) is a two-way water distribution network, which involves intelligent monitoring and response systems relying on real time information, sensors and IOT technology driven devices. These devices include the likes of smart water meters, which are used for monitoring water pressure, quality, temperature, flow, etc. Smart water grid market is increasingly playing an important role in water management systems globally. 
Global Smart Water Grid Market: Key Trends
The decreasing water supply across the globe and increasing need for conservation, makes smart water grid an essential need for public entities such as municipalities. On the other hand, smart water grid are useful for private entities which have a large water distribution network and require maximum efficiency in managing these widespread resources. Management of water distribution networks can be complex and failure to do so actively, can result in various unintended disruptions and severe consequences. Hence, companies based in sectors such as agriculture find SWG systems an integral part of their water management systems.
Smart water grid market also faces considerable challenges during the forecast period. Currently, the SWG systems are often availed by large scale private and public entities, which find its use essential. However, the SWG system face considerable challenges while breaking into small-scale water distribution systems as the capital costs and initial funding is difficult ceiling to break. With the growing awareness of water conservation and increasing subsidies in the area, can prove to be a positive solution to the current challenge.   
Global Smart Water Grid Market: Regional Outlook 
Smart water grid market in North America held the largest share of the total revenue due to widespread digitalization and continuous influx of various smart technologies. The market is expected to register steady growth as resources become scarce and environment regulations become more stringent. Smart water grid market in Europe is also expected to follow suit as advancement in IT technology enriches the current network. The advancement in Smart Water Grid can provide water safety, keep an eye on extremely weather changes, real time information on consumption and subsequent evaluation. 

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