Research Report and Overview on Marketing Resource Management (MRM) Market

Marketing resource management (MRM) is gaining popularity in different industry verticals to foster their marketing activities and thus increasing business revenues. The growth in marketing activities is driven by the highly competitive environments that the companies today operate in, encouraging brands to promote and market their products in an efficient way to compete better.

Marketing departments often encounter challenges in managing their tangible and intangible resources on a large scale in an efficient way. MRM helps marketing organizations or marketing departments in an organization to plan marketing activities, asset management and gain visibility of their marketing performance.

The increase in the number of marketing channels, has created a need to manage complex marketing activities to promote the brand and products in an optimal way. MRM software offers real time updates about the marketing activities and also secures real time access to organizational data with digital accounts. The organizations can adopt on-premise or cloud deployment of MRM solutions depending on their needs and infrastructure.

MRM is largely adopted by large scale enterprises, considering higher budgets dedicated to marketing activities as compared to small and medium enterprises (SMEs). However, in recent years SMEs have shown keen interest toward MRM solutions in order to gain maximum returns from their marketing practices. 

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Marketing Resource Management (MRM) Market: Drivers

MRM market has witnessed significant growth in recent years, which is attributed to the need for analyzing market trends and accordingly plan and devise marketing strategies. The advancements in technology and up-gradation of MRM software tools have further added to the increase in adoption of MRM by different organizations. The intense competition within different industry verticals, has led to cost-cutting in marketing budgets. This has in turn forced the organizations to consider MRM solutions, to improve spending on marketing activities and improve return on investment (ROI).

Adoption of cloud-based MRM services is another major factor that is driving the MRM market, as cloud-based services have helped in further reducing the overall cost of marketing. Cloud-based third party MRM services also enable the organizations to focus on their core activities.  MRM implementation in SMEs is still not widespread due to the lack of IT support or concerns regarding high initial investment. Low cost or pay-per-use cloud-based services are expected to provide the necessary impetus to the adoption of MRM in SMEs.

Marketing Resource Management (MRM) Market: Competitive Dynamics

Vendors of MRM offer different solutions depending upon application. The applications include financial management, project management, creative production management, reporting and analysis, market asset management, and brand and advertising management.  Further, MRM finds application in different industry sectors such as banking, financial services and insurance (BFSI), retail, media and entertainment, IT and telecom, manufacturing, and healthcare.

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Some of the key players in operating in MRM market include Adobe Systems, Inc., Oracle Corporation, SAS Institute, Inc., Teradata Corporation, Microsoft Corporation, IBM Corporation, Bynder, SAP SE, BrandMaker GmbH, Saepio, Workfront, Inc., and North Plains Systems Corporation.

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Network Access Control Market Growth Trends Analysis 2020-2024

Network access control is a method to strengthen the security of registered network by limiting the access to devices with a defined security policy. It acts as a solution to security issues such as malicious software (malware) and secures network vulnerabilities. Network access control recognizes user with their devices and their role in the network. Moreover, it provides end-point visibility and is integrated with other security platform to increase network efficiency. Network access control could be integrated with security infrastructure such as next generation firewall (NGFW) and security information and event management (SIEM) providing alerts to intrusion attempt and blocking devices to provide security.

The network access control is based on two design module pre-admission access and post-admission access design. In pre-admission based access, users are inspected prior to entry into the network. On the other hand, post-admission access ensures user authority after entry into the network. The network access control system is also classified on the basis of network distribution such as inline and out-of band network access systems. The out-of band network access systems are distributed on end-station (end point) which connect the user with network and resources. The in-line network access systems are centralized and have direct control over the data packets.

Network Access Control Market: Drivers

The key driving factors of network access control market are increasing malware attacks in enterprise network and raising adoption of data protection solutions. The others factors affecting growth of network access control market are emerging technologies such as internet of things, machine- to-machine networks, bring your own device, cloud-based services and increase in web-based applications.

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The growing use of network access control in banking, financial services and insurance (BFSI) due to cybercrimes also contribute to growth of network access control market. In enterprise network access control frequently experience growth driven by new devices and new employees entering the network. Moreover, operating systems such as IOS, android and windows are improving compatibility with network access system contributing to network access control market growth. However, lack of scalability among network access control products is restraining the growth of network access control market.

Network Access Control Market: Segmentation

The network access control market is segmented on the basis of product type, end-user, deployment type, service and the geography. On the basis of product type, the network access control market is segmented as hardware and software. The end-user segment of network access control market includes government, businesses, financial services and insurance (BFSI), IT and telecommunication, manufacturing, healthcare and others.

The other segment includes media and entertainment, transportation, retail and education sector. In terms of deployment type, the network access control market is segmented as infrastructure based deployment and appliance based deployment. The infrastructure based deployment connects users to the wired network and provide access to network and resources.

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However, the appliance based deployment provide role-based access control and authentication of network to users as a connection solution to existing infrastructure with LAN, virtual private network or wireless connection. Different services in network access control market include training, installation, integration, professional services and support and maintenance. Moreover, on the basis of geography, the network access control market is segmented as North America, Europe, Middle East and Africa, Asia Pacific and Latin America.

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Parking Reservation System Market Types, Business Providers and Future Forecasts to 2024

Growing economy in many developing countries have fostered high disposable income among population which has given rise to increase in number of vehicle purchase. This has led to sharp increase in the number of vehicles on road in recent years. Passenger and goods carrier vehicles contribute to the most of the numbers of vehicles compared to as compared other types. Increase in number of vehicles have given rise to huge traffic congestion thereby leading to serious parking issues in many countries.

Most of these problems are associated with urban areas where parking problems arise due to space constraint. Vehicle drivers waste substantial amount of their time finding proper parking space thereby creating traffic congestion for other vehicles. Lack of proper on-street parking lots and slow development of new parking complexes is expected to further increase the traffic congestion in coming years.

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Further, the current absence of parking slots in residential and commercial complexes creates serious concerns for employers and residential societies. Thus, the need for parking reservation or convenience parking is increasing owing to the time wasted in finding a proper parking slot. Parking complex providers are also facing problems in maintaining daily records related to parked vehicles thereby leading to inability to ensure round the clock security. Thus, the demand for parking reservation system is expected to witness trong growth owing to the above factors in coming years.

Parking reservation system provides information of parking availability for both drivers and parking complexes providers in a certain area through continuous monitoring. Parking reservation system comprises software and equipment such as parking meters, cameras, sensors and automatic gates which help maintaining the smooth flow of traffic. Additionally, parking reservation system also enhances the aspect of security in parking lots.

Parking Reservation System Market: Segmentation

Parking reservation system can be classified as on-street and off-street parking system. Off-street parking system consists a single point of interaction between parking areas and access points. Thus, the application of off-road parking system is expected to see more adoption among parking complex and garage providers in coming years.

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On-street parking system provides information of parking slot on real-time basis through web, mobile and voice based solution. Thus, the demand for on-street parking system is expected to increase owing to the increase in rise in smart cities projects across various region.

Parking Reservation System Market: Region-wise Outlook

Further, the demand for parking reservation system is expected to increase in transportation sector due to the traffic congestion caused in truck terminals. Developed countries such as the U.S. and Germany are investing heavily in implementing parking reservation system for trucks. The market can also be segmented on the basis of end-use sector such as retail, government, hospitality, transportation and logistics, airports and commercial and corporate parks.

The market for parking reservation system is expected to get a boost with the adoption of smart parking system in developed countries. India and China is expected to be a potential market for parking reservation system market in coming years. However, a slower adoption rate of parking reservation system in developing countries is expected to pose a challenge for this market in coming years.

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Operational Predictive Maintenance Market Trends and Future Growth Predictions till 2023

Operational predictive maintenance software retrieve multiple data sources in real time to predict quality issues or asset failure. Adoption of these software solutions facilitate organizations to prevent downtime and reduce maintenance costs. Operational predictive software solutions detect failure patterns and minor anomalies to determine the assets and operational processes that are at the greatest risk of failure. Deployment of operation predictive maintenance software boosts equipment uptime and enhance supply chain processes and quality. One of the major factors for the increasing usage of these software solutions is their ability to accurately predict asset failure, enabling enterprises to take the asset out of production ensuing efficient supply chain.

Operational Predictive Maintenance Market: Drivers

The operational predictive maintenance market has been experiencing massive growth in the recent years due to rise in demand for transforming maintenance operations and reducing asset downtime. Moreover, steadily rising dependence on big data and emerging concepts such as the Internet of Things (IoT) coupled with the rising focus of organizations on cutting back on operational cost is further expected to fuel the growth of operational predictive maintenance market during the forecast period.

However, lack of training for operators and lack of trust in predictive maintenance technology is hindering the market growth. Increasing demand for real time steaming analytics and increasing demand from small and medium enterprises (SMEs) is expected to create huge opportunities for the companies operating in operational predictive maintenance market.

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Operational Predictive Maintenance Market: Segmentation

The global operational predictive maintenance market is segmented on the basis of components, deployment type, application, and geography. Based on the component, the global operational predictive maintenance market is classified into solutions and services. Further, services segment is further categorized into system integration, training and support, and consulting.  Based on the deployment type, the global operational predictive maintenance market is further segmented into cloud-based and on-premise.

Among these, cloud based operational predictive maintenance solutions market is expected to show swiftest growth enabling enterprises to reduce their dependence on data mining specialists, data integration and IT. In terms of application, the market is segmented automotive, energy and utilities, healthcare, manufacturing facilities, government and defense and transportation and logistics. Among these, manufacturing facilities are expected to hold the major market share for operational predictive maintenance market due to high deployment rate by manufacturers to reduce the maintenance cost consequently increasing the profitability.

Operational Predictive Maintenance Market: Regional Dynamics

On the basis of geography, the global operational predictive maintenance market is segmented into North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa. Among these, North America is expected to lead the operational predictive maintenance market in 2016. The growing big data market and high adoption of IoT are contributing to the growth for operational predictive maintenance market in the North America region. Moreover, heavy investments made by countries such as China, Japan, Korea, and India in Asia-Pacific to enhance the efficiency of production assets is further expected to offer sufficient growth opportunities for the operational predictive maintenance market in this region.

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Operational Predictive Maintenance Market: Key Players

Some of the leading companies operating in the global operational predictive maintenance market which are transmuting the market with technology innovation are IBM Corporation, SAS Institute Inc., Software AG, General Electric, Robert Bosch GmbH, Rockwell Automation, Inc., PTC, Inc., Schneider Electric, Svenska Kullagerfabriken AB, and Emaint Enterprises, LLC.

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Self-service Technology Market Future Scenario and Growth

Self-service technologies (SSTs) help customers in producing services without requiring any assistance from direct service employees. Various service interactions are being replaced by self-service technologies in order to improve the efficiency and accuracy. It helps employees to work remotely and provide services from any location worldwide. Also, companies are able to incorporate technology into a single product to provide an integrated remote and personal solutions with the help of self-service technologies.

Customers have the best understanding related to the requirements and functions, using self-service technologies customer can perform all the required tasks in a short period of time. Organizations are reducing costs, increasing the customer satisfaction and deliver a standardized service with the help of self-service technology.

Self-service Technology Market: Drivers

Innovative technologies such as wireless communications and remote service management are expected to drive the self-service technologies. Wireless communication has enabled remote service delivery, improving the service network of companies. Also, identification technologies such as biometric security services have facilitated financial transactions by validating identity of any person. Further, fingerprint recognition technologies are used in self-service technologies to identify the customer and provide services according to the stored information. The need to provide satisfactory and convenient services with reduced costs in industries such as banking and retail is anticipated to generate demand for self-service technology.

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Manual tasks are reduced significantly, resulting in reduced human errors and faster performance. Customization of services according to customer requirements is possible due to the technologies such as remote monitoring and cashless transactions. Demand for self-service kiosks is expected to increase significantly during the forecast period providing growth opportunities to self-service technology market.

Different types of kiosks are used in the market such as the photo kiosk, ticketing kiosk and banking and financial kiosk. Customers are preferring self-service options, as it helps in reducing the check in time and increasing the customer satisfaction. Proper implementation of self-service technology is important in order to achieve customer satisfaction.

Employee interaction with customers is vital in the initial stage of implementation. Customers are hesitant when a new technology is implemented, as they are not sure about the success of this new self-service technology. However, government regulations related to the tracking of customers and health and safety are restraining growth of the market. United States Department of Agriculture (USDA) has restricted the usage of unhealthy snack choices to comply with the school nutrition standards.

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Military Eyewear Systems Market Size Trends, Emerging Growth Factors and Forecasts to 2027

Ballistic eyewear or military eyewear includes sunglasses, goggles, eye shields, and safety glasses. These eyewear are used by people who are regularly exposed to firearms. Army personnel are required to use this eyewear when in a war field. 

Demand for laser weapons in the defense industry is a major factor which will drive the eyewear market. These laser weapons are harmful and can cause damage to the skin, eye, and sometimes even lead to death. Therefore, many eyewear manufacturing companies are focusing on developing Laser Protection Eyewear (LPEs). LPEs protect the army personnel from visible or invisible laser wavelengths that can cause damage to the eyes. The eyewear market not only comprises LPEs, but also night vision goggles which are also known as night vision devices (NVDs). A monochrome image such as green shade is produced when the device is on. Many NVDs include mirrors or telescopic lens as optical components.

Drivers: The major driving factor of the military eyewear systems market is the extra-wide viewing angle without any distortion. The military eyewear market is not only limited to sunglasses, eyes shields, and safety glasses, but also include night vision devices. The night vision devices or goggles are also driving the market as they help soldiers or homeland security personnel to track down terrorists and protestors at night time. The transparent ballistic shield made of polycarbonate shield is the latest technology which can propel the market to grow in future.

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Many military eyewear systems are also UV protected which protect the soldiers and homeland security from harmful UV rays. The lens of these UV protected eyewear is made of Plutonite which offers the highest optical clarity available in the eyewear lens market. Owing to the development of these technologies, army personnel and home guards are well equipped to combat terrorism. Thus, the market is likely to grow in the near future.

Restraints: Researchers are constantly facing challenges with existing military eyewear systems such as sand, scratches, and fogging.

Opportunities: Research is being carried out for the last few years in industrial, medical, scientific and defense applications. It has been seen that rising demand for laser has led to simultaneous development of laser protection eyewear across end users. They are also focusing on the commonly faced challenges with sand, scratches, and fogging. To deal with this abrasion, the eyewear is being coated with sand resistant and fog resistant coatings.

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Segmentation: The eyewear systems market can be segmented by end use, technology, and geography. 

The major end users of this market are defense personnel and homeland security. Although these devices are designed for the safety of these end users, they are also available in the market for common use. Several manufacturers are upgrading the defense equipment to protect the armed forces from increasing laser attacks. 

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Aerospace Insurance Market Scope and Growth Outlook

Aerospace insurance is insurance coverage that are meant particularly to the threats involved in aviation and operation of aircraft. Aerospace insurance policies are specifically dissimilar from those for different areas of conveyance and incline to integrate aviation terminology that clauses and limits precise to aviation insurance.

This insurances are designed mainly for airports service providers and the operations at airports and manufacturers. The Aerospace sector is one of the leading sectors worldwide. This sector is accountable for the transportation of increasing number of goods as well as passengers. 

The aerospace insurance market is primarily driven by the increasing number of airports all over the world. With the increasing airport need for insurance is likely to increase. Development of smart airports numerous automated systems have been implemented for passengers or travelers preferring self-services. These automated services are generally installed across airport facilities from check-in stands to baggage handling systems.

Moreover, the insurance covers liabilities originating from passenger injuries, round handling, delays, and injuries because of accidents, baggage liability and aviation product liability. Due to the escalation in the number of airports, demand for aircraft fuelling and ground handling, aviation product liabilities will also upsurge, that is likely to lead more insurers covering business sectors of an airport during the period of forecast. 

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The aerospace insurance market is facing major challenge such as lack of awareness and delayed services.This repeatedly keeps prospective clients away which is one of the key reasons for the sluggish growth of the market.However, customers incline to escape investing in those policies in a market that areas unpredictable as aerospace, where the productivity of the carriers is very reliant on on the cost of jet fuel. Moreover, Insurance companies are not faster in processing claims, predominantly due to sluggish processing of documents through several public departments in overseas country. This has lessened clients’ trust in travel insurance products and has downcast airline operators and travelers from investing in such products. 

One of the important opportunities in the global aerospace insurance market is increased underwriting capacity and decreasing insurance claims. In the global aerospace insurance market, soft market conditions is expected to be driven from the launch of new airports that requires services that includes ground handling. 

The global aerospace insurance market is bifurcated based on end users in to service providers, airport operator and others.Based on types of insurance, the market is segregated in to Public liability insurance, Passenger liability insurance, Combined Single Limit, In-flight insuranceand others. Based on regional split it is bifurcated in to North America, Europe, Asia Pacific, Middle East and Africa and Latin America.

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Asia Pacific is likely to witness considerable growth in the market during the forecast period due to a increase in the number of construction and expansion of airports, new aircraft and rising passenger traffic. India and China are the main revenue contributors in the region due to enormous investments in the aerospace sector.Increasing expenditure on international vacation packages and recreational activities, demand of travel insurance have increased significantly thus boosting the growth of the overall aerospace insurance market. 

Some of the major players in the global aerospace insurance market comprises American International Group (AIG), Allianz, Aon, Marsh, Old Republic Aerospace, Hallmark Aerospace Insurance Managers, Arthur J. Gallagher & Co, Global Aerospace, Hiscox London Market, Wells Fargo, Avion Insurance, Willis Towers Watson and XL Catlin among others.Due to the presence of numerous market players in the global aerospace insurance market, the market is exceptionally competitive. Insurance companies are using social media to aim prospective customers sincethese type of strategies are cost-effective that aids to outspread market share and enlarge their brand awareness.

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