Rise in HAP-based Wireless Communication Services to Spur High Altitude Platforms Market

High altitude platforms (HAPs) are objects stationed at a height of more than 50,000 feet from Earth’s surface. HAPs are commonly deployed in the stratospheric layer, far higher than the altitude at which commercial aircraft operate. Thus, HAPs are capable of covering large surface areas and can be used for maritime and land-based applications. These platforms are used for various applications, such as communication systems, persistent surveillance, and navigation. Apart from these, HAPs are also used for applications such as aerial imaging, environmental monitoring, and Internet services. HAPs are often referred to as alternatives to satellite systems due to their capacity of fulfilling similar purposes.

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The most significant factor augmenting the HAP market’s growth is their competitive advantage over satellite systems. HAPs require much lower expenses for system deployment and operation than satellite systems. Additionally, the payloads attached to HAPs are also compatible with the existing infrastructure, which makes them preferable to satellite systems. These systems have shorter turn-around times than satellite systems due to their proximity to Earth’s surface in comparison with satellites. Furthermore, the market for HAPs is significantly driven by the increasing defense expenditure of major countries worldwide. Government & defense is the largest segment of this market in terms of revenue and adoption. Thus, growing expenditure on surveillance systems is expected to significantly spur the market’s growth in the coming years.

The market for HAPs is also driven by the growing penetration of Internet services worldwide. HAPs are increasingly being used to deliver wireless Internet services, which are further expected to witness substantial growth in the coming years. One of the most prominent instances is Project Loon by Google, Inc., which aims to provide Internet services through aerostat systems (balloons) deployed in the stratosphere. Nevertheless, the HAPs market faces some of the challenges related to the costs and operational difficulties.

Although much less so than the market for satellite systems, the market for HAPs is significantly hampered by the high initial and operating costs of UAV aircraft. This makes these systems inaccessible to countries with low defense budgets. Furthermore, aerostat systems and airships pose operational challenges such as extremely slow deployment, difficult handling, and restriction on payload weight.

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The global HAPs market is segmented into type of platforms, payload, application, and geographic regions. On the basis of platform type, the market is segmented into airships, UAV aircraft, and tethered aerostat systems. In 2014, the UAV aircraft segment accounted for the largest share, in terms of revenue, of the global HAPs market. This was due to high cost of the aircraft (resulting in higher revenue per unit) coupled with strong adoption from countries such as the U.S., China, Russia, and France.

However, the tethered aerostat systems segment is estimated to witness high demand during the forecast period because of advantages that include low costs, easy upgrading, and low maintenance offered by these platforms over UAV aircrafts. On the basis of payloads, the global HAPs market is segmented into communication, surveillance systems, EO/IR systems, and navigation.

In 2014, North America accounted for the largest share, of over 31%, in terms of revenue, of theglobal HAPs market. This is due to the high penetration of UAV aircraft in the region. However, the global HAPs market is estimated to witness the highest growth in Asia Pacific during the forecast period. This is due to the rapidly increasing adoption of UAV aircrafts and aerostat systems in China, India, South Korea, and Southeast Asia.

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Cable Television Takes up Lion’s Share in EMEA Free-to-air Services Market

The competitive landscape of the market for Europe, Middle East and Africa (EMEA) free-to-air services market is quite a fragmented one marked with the presence of many large players, according to a report published by Transparency market research. It is revealed in the report that the leading players of the market account for only 19.6% of the total market share.

The key players in the EMEA free-to-air services market are British Broadcasting Corporation (BBC), Mediaset SpA, Deutsche Telekom AG, RTL Group, and ITV Plc. The major players are now shifting their focus on research and development of EMEA free-to-air services to stay ahead in the competition. These prominent market players are also focusing on the expansion of their geographical reach through collaborations with several local players.

In 2015, the revenue of the global EMEA free-to-air services market was valued at US$ 59.29 bn and the market is forecasted to be reaching around US$155.8 bn towards the end of the forecast period of 2016-2024. The market is estimated to exhibit a CAGR of 11.8 % over the forecast period.

The high-speed of the Internet contributes towards the growth of the market. Widespread usage of such high-speed internet in the region of EMEA is creating enough opportunities for the Internet Service Providers (ISP) in this market.  As such, ISPs are providing cheap and superfast internet and paving way for free-to-air services in the region. Furthermore, there has been an increasing demand for free-to-air channels in the MEA region.

As more and more smartphone users are switching to high-speed 4G and WiFi services, it becomes easier for the providers of free-to-air services to come up with smartphone Apps wherein users can watch videos. As such increasing usage of smartphones would help in the further penetration of free-to-air services in the Europe and Middle East and Africa.

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The key players that are operating in the market are, however, unable to provide ultra-HD services to the majority of their users. This is despite the fact that 4K and 8K videos, TV channels and movies are gaining popularity in across the EMEA region. UHD services entail high cost and as such it becomes expensive both for the service providers and the users to provide and avail those services respectively. Furthermore, UHD content can be easily watched on UHD TV. Though the user has to pay for such services and the bundle, nevertheless, it is way cheaper than watching UHD content over the internet.

Geographically, the market of EMEA free-to-air services market has been segmented into United Arab Emirates (UAE), South Africa, Nigeria, Saudi Arabia, rest of Middle East and Africa. The Europe segment has been divided into the U.K., France, Germany, and rest of Europe.

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Apart from MEA, Europe is also witnessing a surge in the free-to-air services. Various key players such as Sky TV has entered into long-term partnerships to expand their horizon into Pay TV, Internet TV and so on. Europe is leading the market for free-to-air services. As such there are immense opportunities for providers of such services in Europe. Germany, the U.K., Austria have been leading the way for free-to-air services in Europe. Furthermore, already established and new players of Europe are making their way into Middle East and Africa where the demand for free-to-air services are soaring.

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Asia Pacific to Exhibit Strong Presence in Global Email Marketing Industry

The global email marketing market is fragmented. There is intense competition in the market between players such as Microsoft Corp., IBM, Zoho Corp., Responsys Inc., and Epsilon. These companies collectively accounted for 44% of the market in 2016, states Transparency Market Research (TMR) in its new report. The competition is mainly between established players, who are providing solution and services to end use industries.

High investments in various technologies and innovations for email marketing the market. Technical advancements in tools of email marketing solution and the growing research activities for the development of services and solutions will attract new players in the market.

According to the report published by TMR, the global email marketing market is likely to expand at 19.60% CAGR from 2017 to 2025. The market will be worth US$22.16 bn by 2025 after being worth US$4.51 bn in 2016. On the basis of component, the software segment is expected to emerge as the leading one in the forecast period. The increasing uptake of white label software, web based software, and third party standard software is behind the growth of the software segment’s leading position in terms of components.

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On the basis of enterprise, the small and medium enterprises will adopt email marketing on a larger scale. Small and medium enterprises make use of the email marketing tool for targeting various groups of users to advertise their products, services, and solutions. It is estimated that the small scale enterprises in the retail or commerce business will make the most contribution to the global email marketing industry in the years to come. 

By geography, the market is expected to be led by Asia Pacific. The region is expected to expand at a 22.80% CAGR between 2017 and 2025. North America is expected to witness a sluggish growth in the years to come on account of the various regulatory laws. In North America, the U.S. and Canada the CAN-SPAM Act and CASL act are governing the email marketing practices. However, the growing internet penetration and increasing number of smartphone users may bode well for the North American email marketing market in the coming years.

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The increasing use of emails for communication and various other works is driving the global email marketing market. The number of email users is constantly increasing and this is expected to continue to drive the global email marketing market. Email is the most productive medium for advertising and marketing and by 2019 one third of the population will make use of emails. The growing awareness among users as to how email marketing provides a higher RoI rate than other forms of digital marketing will drive the growth of this market. On the flip side, the growing privacy issues and security concerns will restrict the growth of the global email marketing market.

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Digital Classroom Market – Industry Analysis, Growth and New Market Opportunities Explored

Educational institutions in higher education and K-12 segments are growing in popularity owing to the innovative and organized knowledge distribution system which incorporates better quality problem learning such as advanced knowledge distribution system, experimental learning and inquiry-based learning among others. Introduction of learning analytics and cloud computing in teaching is driving the digital classroom market over the forecast period. Service providers with cloud computing facilities helps in reducing information technology overhead expenditure through on demand and expandable tools.

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These kind of advantages have encouraged educational institutions to custom the cloud for storage, computing and back up purposes. Increasing popularity of data science has helped in improving student holding, excellence of students and increase the ways of learning for students. The educational institutions are adopting new technologies to regulate the fixed process of registration and attendance to analyze the performance of the students.

Growing number of private international schools to enhance the education system is anticipated to drive the digital classroom market over the forecast period. Rapid increase in the adoption of tablets and mobile phones among students have led to the increase of various types of m-learning methods. Massive online courses and game built learning through m-learning techniques is one of the key drivers driving the digital classroom market over the forecast period.

The digital classroom market is segmented by product type. By product type, the digital classroom market is segmented by digital classroom hardware, digital classroom software and digital classroom content. The digital classroom hardware segment accounted for the most dominant segment in 2015 and it is expected to remain so over the forecast period.

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Digital classroom hardware consist of laptops, desktops and tablets is likely to be the major segment for the digital classroom market over the forecast period. Increase in the development of the technology and education market among the potential customers has propelled the demand for digital classroom market globally. Adoption of e-learning techniques is one of the key factors which is pushing up the demand for electronic devices such as desktops and laptops in the educational sector.

By geography, the digital classroom market is divided into North America, Europe, Asia Pacific, Middle-East & Africa, and Latin America. North America held the key share of the digital classroom market in 2015 and is anticipated to remain dominant during the forecast period. Rise in demand for interactive learning and interactive response system is one of the key factors driving the digital classroom market in this region. Increasing in the investment for information technology due to the higher adoption of pedagogical techniques is driving the digital classrooms market in North America. The U.S is one of the large markets for digital classrooms in this region. Europe has a matured market in the global digital classroom market owing to the increasing popularity of digital classroom hardware and software.

The U.K accounts for the most dominant region in Europe. Asia Pacific is one of the fast growing regions for digital classrooms market and is projected to remain so over the forecast period. Growing number of private international schools is fuelling the demand for digital classroom market in this region. Indi and China are likely to create more opportunities for the digital classroom market in this region. Brazil accounts for majority of the market of the digital classroom market in Latin America.

The digital classroom market is majorly based in North America and Europe but with the rise in the consumer base across the world, it is expanding to the untapped regions of Asia-Pacific. The key players in the digital classroom market are Dell, Jenzabar, Blackboard, Discovery Education, Pearson Education and Promethean. Some of the other key vendors in the digital classroom market are Oracle, Educomp, Ellucian, Echo360, Desire2Learn, Unit4, Saba, SMART Technologies and DreamBox Learning among others.

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Robotic Flight Simulator Surgery Market – Comprehensive Evaluation Of The Market Via In-Depth Qualitative Insights

Use of robot-assisted surgery has increased exponentially in the past decade. Despite this rapid uptake, there are no credentialing requirements or clear training recommendations surrounding this technology. Institutions are left to determine on their own how best to train and keep their surgeons current in order to address patient safety issues while minimizing cost burden. This white paper discusses the current industry-leading robotic surgical equipment and the solution Mimic Technologies has implemented to change the field of robotic surgery training.

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Robot-assisted surgery has quickly been adopted by institutions as the gold standard in the treatment of many diseases. Robotic surgery, proven to be as safe and effective as traditional surgical methods, allows for minimally invasive surgical (MIS) procedures for procedures that historically have been accessed by large incisions. The benefits of MIS procedures using robotics have been well-documented, and include reduced hospital stay, fewer blood transfusions, and a lower likelihood of developing post-operative respiratory and other surgical complications. The demand for robotic surgical methods has skyrocketed in the past ten years and will only increase as technology continues to improve.

The market leader in robot-assisted surgical equipment is Intuitive Surgical with its da Vinci® surgical system, introduced in the year 1999. This equipment is renowned for its surgical precision, dexterity, range of motion, visualization, and access. Above 2,000 da Vinci systems have been installed in institutions all over the world and the install base is growing at a rate of over 25 percent per year. Da Vinci has revolutionized the field of minimally invasive surgery, allowing for more complex precision surgical procedures than ever before.

Some of the advantages of robotic flight simulator surgery are cost effective surgical simulator for implementation of a robot-assisted surgical training program with a prediction that the cost of surgical education will be reduced. Robotic flight simulator surgery equipment comes with different levels of difficulty which can prepare surgeons for almost any and everything that can happen during a surgery. It also eliminates the previous method of training on animals. The major disadvantage of the robotic flight surgery simulator is that training for the robotic flight simulator surgery can take away the time needed to perform other surgeries; surgeries that are not robot assisted.

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The primary concern of all hospitals is patient safety. The best estimates of patient safety data indicate that approximately over 100,000 patients die each year from preventable medical harm. While this number includes preventable deaths from all causes, with medication errors being a large component, it speaks to the ongoing concern hospitals have with preventing patient harm. Any additional safeguards that could be put in place to train staff more efficiently and ensure patient safety would reap huge rewards. 

The robotic flight simulator surgery market has been segmented based on two broad categories: application and method. In terms of application, the market has been segmented into general surgery, neurosurgery, cardiology surgery, gynecology, and others. Based on method, the market has been divided into direct telemanipulator and computer control. In addition, the global robotic flight simulator surgery market has been segmented into five regions: North America, Asia Pacific, Latin America, Middle East & Africa, and Europe.

Europe was the leading market for robotic flight simulator surgery in 2015, followed by North America and Asia Pacific. The market in Asia Pacific is expected to expand at a high growth rate. Growth of the market in Asia Pacific is attributed to increased technological advancements in robotic surgery field.

Major players of the robotic flight simulator surgery market are Intuitive Surgical (U.S.), Freehand (U.K.), TransEnterix (U.S.), AVRA Surgical Robotics Inc. (U.S.), Hansen Medical (U.S.), Virtual Incision Corporation (U.S.), Titan Medical (Canada), Corindus Vascular Robots (U.S.), and Interventional Systems (U.S.).

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Digital Experience Technology Market Driven by Increasing Penetration of Smartphones

In the age of technology, it is important for companies to provide information about their products and services to consumers on all digital platforms. This helps consumers to take advantage of their devices and benefits companies by engaging customers anywhere and anytime. Companies are adopting digital experience technology to give this advantage to their customers.

Digital experience is the interaction experience of a user (employee, customer, or partner), with an organization on a digital platform using technology. Digital platforms can be a mobile app, website, wearable device, or smart watch. Digital customer experience is important to an organization from the marketing perspective.

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In order to improve business efficiency and gain competitive advantage, companies are providing capabilities that meet customer expectation of immediately getting what they need or want. Digital experience technology helps the organization to provide these capabilities. Organizations use digital experience technology to connect their customers immediately to the reliable content or information they are searching. Digital experience tools are used to create and deliver multichannel digital experiences.

Rising expectations of customers and increasing penetration of smartphones are the key factors driving the growth of the digital experience technology market. Organizations are now understanding the importance of digital experiences as they know that customers have become more vigilant and they expect organizations to be capable of providing anytime, anywhere services to them. The growth in smartphone penetration has further fuelled this expectation of customers.

However, organizations are facing challenges while adopting digital experience technology. Inadequate integration of software products in addition to content explosion are the major factors slowing the growth of the digital experience technology market. Some organizational issues such as an absence of management leadership, failure to find required creative and software help, and staff scarcity act as major obstacles to the execution of the digital experience.

Digital experience technology market can be segmented on the basis of type of technology, end user vertical, size of the organization, and geography.

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On the basis of technology type, the digital experience market can be segmented into web content management ecosystems, ecommerce software, beacons and other location technology, mobile applications, and marketing applications. Web content management platform is expected to dominate the digital experience technology market followed by marketing applications and ecommerce software. Mobile application is expected to grow faster than any other technology during the forecast period due to increasing penetration of smartphones and tablets.

Based on end user segment, the market can be segmented into BFSI, healthcare and life sciences, retail, information technology (IT) & telecom, media and entertainment, and others. Healthcare and life sciences, and retail industry are adopting digital experience technology faster to engage with their customers anytime anywhere. The digital experience technology is also expected to grow in the IT and telecom sector during the forecast period.

Based on geography, the digital experience technology market is segmented into North America, Europe, Asia Pacific, Middle East and Africa (MEA), and South America. North America is expected to dominate the digital experience technology market as North American companies are emphasizing more on providing quality customer experiences.

On the basis of organization size, the digital experience market can be segmented into small and medium enterprise (SME), and large enterprise.

Major players providing digital experience technology are Acquia, Adobe, Demandware, IBM, Oracle, SAP Hybris, Salesforce, SDL, Sitecore, and EPiServer. Some of the other vendors are Digital River, HP Automony, Intershop, and OpenText.

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Industrial Communication Market – Forecast on Market Dynamics, Emerging Trends, Growth Factors

The rapid developments in the field of science and technology are expected to aid the expansion of the global industrial communication market over the forecast period. Industrial communication systems allow us to integrate data networks that are highly futuristic.

The report includes key information about the major trends, restraints, growth drivers, and opportunities in the global industrial communication market. The market forecasts, supply and demand ratio, Porter’s five force analysis, value chain analysis, and key segments of the market are discussed in the report. The report also reveals the prominent recent developments in the competitive landscape, the market shares held by the major firms, and the business strategies adopted by them.

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Increasing adoption of IoT, growing need for interconnectivity between various devices and sharing of data, necessity of increasing safety and productivity are some of the key growth drivers of the global industrial communication market. The increased adoption of the IoT is likely to make considerable changes in the way different products are manufactured, developed, transported, and distributed. Growing number of end-user industries such as aerospace, transportation and automotive, defense, paper, cement, electrical and electronics, energy and power, pharmaceutical, oil and gas, food and beverages, mining, glass, fabrication or engineering, water and wastewater, and chemicals and fertilizers will benefit the market for industrial communication.

The key communication protocols such as industrial Ethernet, wireless communication, and Fieldbus can be the major segments of the industrial communication market. Of these, the Fieldbus protocol appears to present significant prospects, owing to its widespread adoption in key process industries. Fieldbus has a strong hold particularly in the emerging economies such as India, Japan, and China. It is likely to present extensive opportunities as they are able to integrate with wireless devices, increasing the level of efficiency.

Besides Fieldbus, Ethernet is also expected to witness an upsurge in demand as it is steadily becoming popular due to its better performance outputs when compared to other systems. This can be attributed to the enhanced bandwidth capacity, increased network coverage, and increased transmission efficiency. The increasing deployment of this protocol in the industrial robot market is also responsible for the promised growth of this segment.

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The wireless protocol segment might also undergo tremendous growth during the forecast period, displaying a favorable CAGR. Increased usage of standardized wireless technologies such as Bluetooth technology and wireless WLAN will contribute towards growth.

Based on geography, the global market for industrial communication can be segmented into Europe, Asia Pacific, North America, and the Rest of the World. The countries of Asia Pacific, being some of the major global producers of consumer electronics, are expected to drive the demand for industrial communication. Also, emerging economies such as India, China, and Japan have become hubs for large scale automotive production, boosting the growth further.

The major companies operating in the global Emerson Electric Company, Texas Instruments Incorporated, General Electric, Schneider Electric SE, TE Connectivity Ltd, Infineon Technologies AG, Siemens AG, and Rockwell Automation, Inc. Several market players are concentrating their energies on product development through increased investments in research and development activities.

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