Mixed Reality in Gaming Market: Keen Players Focus on R&D for Innovation

A recent market publication by Transparency Market Research (TMR) detects the global mixed reality in gaming market to be a fragmented one on account of the presence of a multitude of players. At present, keen players in the global mixed reality in gaming market are pouring money into research and development and setting up new facilities for innovation. Collaborations and partnerships is another notable trend observed among key players is this market. For instance, recently, Microsoft collaborated with HP, Dell, Lenovo, and Acer to develop mixed reality headsets that are expected to be released soon.

Some of the prominent participants in the global mixed reality in gaming market are Canon Inc., Dagri LLC, Infinity Augmented Reality Inc., Magic Leap Inc., Microsoft Corporation (HoloLens), Recon Instruments Inc., Seiko Epson Corporation, Ubisoft Entertainment, CCP hf , HTC Corporation, Lenovo Group Ltd., Meta Company, Osterhout Design Group, Samsung Electronics Co. Ltd., and Six Flags Entertainment Corporation.

As per estimations of the TMR report, the demand for mixed reality in gaming, across the world, will increment at a whopping 38.06% CAGR during the forecast period between 2017 and 2025. By the end of the forecast period in 2015, the revenue in this market is projected to be worth US$187.13 mn.

Powered by the U.S. and Canada, North America Emerges Dominant

Mobile apps stood as the leading component segment in 2015 followed by software. Based on application, the market is segmented into entertainment and training/learning. Entertainment segment is anticipated to hold the leading share in the global mixed reality in gaming market over the forecast period. The personal (individual) end-use vertical is predicted to lead vis-à-vis revenue in the overall market over the forecast period. The TMR report rates North America to be the most lucrative regional market powered by growth in the U.S. and Canada.

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Development of Advanced Technology Video Games Boosts Growth

Majorly fuelling the global mixed reality in gaming market is the incessant growth of the gaming industry. The growing demand for mixed reality in video games among gaming enthusiasts is expected to fuel the market’s growth in the upcoming years. Mixed reality technology incorporates augmented and virtual reality technologies to provide an immersive virtual environment and enables users to experience virtual realism in real time. For instance, the release of Microsoft Hololens developer kits and motion controllers is aiding market players boost the pace of development of mixed reality in gaming.

The growing demand for mobile apps is further anticipated to bolster the market’s growth. For example, Pokémon Go, a location-based game developed by Niantic is a perfect example of blending the digital and physical worlds.

Apart from this, surging adoption of mixed reality in gaming phenomenon in theme parks and military training is expected to augur well for the market’s growth. In particular, developed countries such as the U.S. are investing heavily for research and development for the design of mixed reality based theme parks.

Another crucial factor acting in favor of the mixed reality in gaming market is the ceaseless penetration of smart computing devices such as smartphones that are integrated with hardware. The adoption of Internet of Things (IoT) for integrating mixed reality in smartphones with hardware is anticipated to accelerate the growth prospects of mixed gaming in reality market.

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Bagging Machines Market: Booming Food and Beverage Industry Spikes Demand

Transparency Market Research observes that the competitive landscape in theglobal bagging machines market is fragmented. All the leading players hold small market shares. The report identifies Robert Bosh GMBH, Tokyo Automatic Machinery Works Ltd., and Fuji Machinery Co. Ltd as some of the leading players operating in the global market. In the coming years, these companies are expected to focus on product development and expansion to improve their revenues. Widening their product portfolios is anticipated to be one the key strategic moves of the companies operating in the overall market. Introducing unique technological advancements at affordable prices is also expected to be an important strategy of the companies.

According to the research report, the global bagging machines market is anticipated to worth US$12.4 bn by 2017 and is expected to be reach a valuation of US$18.4 bn by the end of 2025. During the forecast period of 2017 and 2025, the global market is projected to expand at a CAGR of 5.0%. The automatic bagging machines are expected to dominate the global market as this segment is slated to acquire a share of 78.8% by the end of 2025. Regionally, Asia Pacific is poised to lead the pack in the foreseeable future as the food and beverage is booming at a phenomenal pace.

India and China to Fuel Growth as Demand for Packaged Food Soars

The global bagging machines market is expected to witness a prolific growth in the coming years are the food and beverage industry demands a great deal of packaging and bagging. The growing demand for a wide range of packaged food and beverages has been identified as the key growth driver for the global market. The bagging machines market is also projected to gain momentum as the demand for international brands of food and beverages grows. The emerging markets of India and China are expected to fuel the demand for bagging markets are supportive government policies are bringing in huge investments in the food and beverage industry. Thus, the rise in productivity, manufacturing, and incorporation of technology are anticipated to boost the market.

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The growing demand for construction materials in various countries that are undergoing massive infrastructural development are projected to create several opportunities for bagging machines market. Bagging machines are extensively used for filling and sealing the bags used for carrying stones, cement, gravel, and sand among others, which is expected to impacted the construction industry positively. Furthermore, growing awareness about carefully packaged healthcare devices has also triggered demand for bagging machines. Growing usage of fertilizers, insecticides, and fungicides in agricultural activities has also spiked the demand for bagging machines as these materials require careful packaging.

High Cost of Equipment Likely to Restrain Market

On the other hand, the market is faced with some Herculean challenges. Currently, the biggest restraint for the global bagging machines market is the high cost of equipment, which makes it unaffordable to several other industry. Owing to this reason, several small scale industry are unable to invest in technological relevant bagging machines. The availability of cheaper packaging machines or ordinary packaging solutions to also projected to hamper the sales of the global bagging machines market.

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Specialty Tape Market: Electronics & Electricals to Emerge as the Largest Users of Specialty Tapes

With increasing use of specialty tapes in various industries, manufacturers are introducing new products with advanced features to meet the specific demand. These tapes have unique features other than general features available in adhesive tapes. For instance, these tapes are resistant to various factors such as water, fire, dust, etc. Specialty tapes are also being made stronger to hold heavy-weight objects protecting from any damage. Different types of adhesives are being used and made to offer additional features, for example, acrylic and rubber-based adhesives are being used to make a soundproof tape. Moreover, manufacturers are conducting research on new types of adhesives to develop new products.

Companies are also working towards reducing emission during the production process, by integrating new technologies and using modern equipment.

Some of the key market players in the global specialty tape market are Henkel Corporation, 3M, Nitto Denko Corporation, Saint-Gobain Performance Plastics, Tesa SE, E. I. du Pont de Nemours and Company, Intertape Polymer Group, Avery Dennison Corporation, LINTEC Corporation, ECHOtape, Scapa Group plc, Sekisui Chemical Co., Ltd., Toshiba Medical Systems Corporation, Xinapse Systems Ltd, and Siemens Healthineers.

Global Specialty Tape Market to Witness Steady Growth during the Forecast Period 2017-2026

According to the latest report compiled by Transparency Market Research (TMR), the global specialty tape market is expected to witness steady growth. The market is projected to increase to 5.7% CAGR during the forecast period 2017-2026. By the end of 2026, the global specialty tape market is projected to reach US$ 9,907.1 million revenue.

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The global specialty tape market is segmented on the basis of the end user, product type, and region. On the basis of end-user, electronics & electricals segment is expected to witness significant growth in the global specialty tape market during the forecast period 2017-2026. On the basis of product type, woven/non-woven specialty tapes are expected to emerge as one of the highly preferred product in the global specialty tape market during the forecast period 2017-2026.

Region-wise, the global specialty tape market is segmented on the basis of North America, Latin America, Japan, Europe, Asia Pacific Excluding Japan (APEJ), and the Middle East and Africa (MEA). Among these, APEJ is expected to remain dominant in the global specialty tape market throughout the forecast period 2017-2026.

High-Performance Tapes and Adhesive Developments to Drive Specialty Tape Market

Manufacturers are focusing on offering a new range of specialty tapes with better features offering resistance. New specialty tapes are being developed to offer functionality to be used in the area where it has not been used before. Moreover, new adhesive solutions are also being developed to make specialty tapes perform in extreme condition, offering protection. Such tapes, performing at high and low temperature with high resistance are expected to present new opportunities for market players. Specialty tapes are being manufactured by coating various solutions on a substrate of film or paper. Hence, Volatile Organic Compounds (VOCs) form the major source of pollution. However, various regulations have been implemented to minimize the pollution. Meanwhile, in order to stay competitive in the global specialty tape market, manufacturers are focusing on modernizing and upgrading their mixing and coating equipment. Moreover, electronic equipment are emerging as the largest users of specialty tapes, hence, manufacturers are producing tapes with a special focus on heat resistance and weather resistance properties. Research is also being conducted to provide highly specialized adhesive technology for tapes used in electronics segment.

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Lidding Films Market: Product Innovation and Inorganic Growth Route to Translate into Business Advantage for Players

As per one of the latest research reports by Transparency Market Research (TMR), the vendor landscape in the global lidding films market is highly fragmented and competitive on account of presence of a large number of market players. The top ten companies are estimated to hold only 26.6% of market share in 2017. While players that operate globally clearly lead the market, they are wary about threats posed by local vendors. This is because small companies despite a small scale set up offer products at lower prices, which is giving competition to bigger players to establish themselves in regional markets. “In this scenario, the global players are focusing on core business plastic packaging and are discontinuing various non-core operations,” said a lead TMR analyst. For instance, in November 2014 Bemis Company Inc. discontinued its global Pressure Sensitive Materials Business. Also, leading players are striving to expand their market presence with innovation and inorganic growth to tap growth opportunities in regional markets.

Some of the leading companies in the lidding films market are Bemis Company Inc., Constantia Flexibles Group GmbH, Uflex Ltd., Amocor Limited, Berry Global Group Inc., Winpak Ltd., LINPAC Packaging Limited, Schur Flexibles Holding GmbH, Plastopil Hazorea Company Ltd, Flair Flexible Packaging Corporation, Multi-Plastics Inc., Golden Eagle Extrusions Inc., FFP Packaging Solutions Ltd., Impak Films Pty Ltd., Flexopack SA, and TCL Packaging Ltd.

According to the report, the global lidding films market was evaluated at US$2.9 bn in 2016 and is estimated to become worth over US$5 bn by the end of 2025, registering a CAGR of 6.3% during the forecast period between 2017 and 2025.

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Globally, on the basis of material type, the polypropylene segment is estimated to lead the market in 2017, holding 20.2% share vis-à-vis value. Among the key product types, the high barrier lidding films segment is estimate to hold the leading 53.6% market share in 2017. Geography-wise, Asia Pacific is anticipated to be a lucrative market displaying the leading CAGR of 7.2% over the forecast period.

Emergence of Organized Retail Food Stores in Emerging Economies Boosts Growth

The changing lifestyle of consumers, across the world, is a key factor for solid growth of the lidding films market over the past decade. Due to the fast-paced lifestyle consumers are increasingly switching to organized retail channels such as supermarkets and hypermarkets for everyday needs, which has positively impacted the lidding films market. In particular, in emerging economies, the growth of the organized retail sector which has emerged as a significant channel for sale of consumer goods is expected to boost growth of the lidding films market. The high barrier property of lidding films that helps retain freshness of food for longer time is suitable for changing domestic structure in urban areas. This in turn, is aiding the market’s growth.

Benefits of Enhancing Brand Visibility Boosts Adoptions among Food Service Companies

In addition, rise in budget of brand owners for branding and promotional campaigns for newly launched products and pipeline products has paved way for the growth of lidding films market. Several food and beverage brands prefer lidding films for promotion as they enable high brand visibility. Brand owners preferences regarding lidding films is also dependent on the type of material used.

Despite a number of driving factors, the growth of the lidding films market is challenged due to several factors. This includes adverse effects of lidding films on environment, government regulations, and consumer perceptions.

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Inflatable Packaging Market: Players Vie to Expand Product Portfolio to Strengthen Position

The global inflatable packaging market is highly fragmented with a few dominant players that collectively hold a small share in the market, states Transparency Market Research (TMR) in a new report. Large players are increasingly collaborating with small ones to expand their service capabilities and product portfolio, which is helping to make the business landscape somewhat consolidated.

Key players operating within the inflatable packaging market include: Smurfit Kappa Group, Sealed Air Corporation, Pregis Corporation Storopack Hans Reichenecker GmbH, FROMM Packaging Systems Inc., Automated Packaging Systems Inc., Macfarlane Group plc, Polyair Inter Pack Inc., Inflatable Packaging Inc., Omniverse Foster Packaging Group Advanced Protective Packaging Ltd., Aeris Protective Packaging Inc., Free-Flow Packaging International Inc., A E Sutton Limited, Easypack Limited, Uniqbag Lp, Green Light Packaging Ltd., and Airpack.

The TMR report estimates the global inflatable packaging market to register a CAGR of 6.0% between 2017 and 2025. At this pace, the market which stood at a valuation of US$1.95 bn in 2016 will become worth US$3.1 bn by the end of 2025.

Among the key material type segments, PE segment dominates with a little more than 50% share vis-à-vis revenue in the global inflatable packaging market. The LDPE sub-segment of PE material type segment is anticipated to rise at a healthy CAGR of over 6.8% by value between 2017 and 2025. In terms of packaging type, bubble wraps accounts for more than two third of market share by value. Geography-wise, Asia Pacific is expected to emerge lucrative registering the leading CAGR of 8.6% over the 2017-2025 forecast period.

Attributes of High Protection of Fragile Goods against Shocks Favors Adoption

The exponential growth of the global protective packaging market which is estimated to be worth more than US$20 bn is having a positive impact on the global inflatable packaging market. Inflatable packaging is a type of flexible packaging solution that is used to stabilize and secure products during transit. Inflatable packaging is preferred by product manufacturers, retailers, and logistics service providers for attributes of high protection against shocks at relatively low cost. Apart from this, environment friendly characteristics of inflatable packaging over other bulkier alternatives such as paper cushioning and loose-fill peanuts is stoking growth of this market. In addition, the shock absorption capability of inflatable packaging provides a high level of protection which in unequalled to what is provided by other protective packaging solutions. Inflatable packaging is often considered superior to packaging manufactured of moulded pulp, corrugated paperboard, or moulded foam.

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The other advantages of lightweight inflatable packaging include reduced quantity of material needed leading to reduced shipped costs. This is because inflatable packaging solutions fill the large voids without increasing the overall weight of the package. Inflatable packaging solutions such as air cushions and bubble wraps are easy to use, and can be inflated directly which eliminates the need of sealing. This helps in reducing labor cost considerably.

Exponential Growth of Online Retail Channel a Boon for Market

Globally, the number of internet users is increasing resulting in increasing preference of online retail channel. The delivery of goods however requires foolproof packaging to safeguard against damage during handling and shipping. This is significantly benefitting the inflatable packaging market.

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Soybean Market: Asia Pacific with Substantial Population Emerges as Major Contributor to Demand

Competition in the global soybean market is expected to increase on the back of increasing demand which existing and new manufacturers are rushing to satisfy. A noticeable trend in the market is the leading companies focusing on the production of soybean derivatives as it is considered to be a growing market. Existing companies are pouring money into research and development of new products to satisfy the customer demand for different food products.

Some of the prominent companies operating in the global soybean market are Kerry Inc., Fuji Oil Group, House Foods Group Inc, The WhiteWave Foods Company, E.I. du Pont de Nemours & Co., CHS Inc., Cargill Inc, The Scoular Company, and Archer-Daniels Midland Co.

A report by Transparency Market Research forecasts the global soybean market to rise at a CAGR of 5.0% during the period between 2017 and 2025 to become worth US$215.746 bn by 2025 from US$146.23 bn in 2017.

Depending upon the type of source, the global soybean market can be split into conventional and organic. Of the two, the organic segment will likely expand at a greater pace in the near future owing to consumers who mostly prefer natural products without additives. The TMR report predicts the organic source segment to register a CAGR of 8.1% from 2017 to 2025.

From a geographical standpoint, Asia Pacific leads the global soybean market in terms of demand, which is expected to increase further in the years to come due to its massive population, developing economies wherein more and more people are opting for healthy food, and rising awareness about the high protein content of soybean. The animal feed industry and nutraceuticals are also stoking growth in the market in the region.

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Knowledge about Health Benefits Drives Demand for Soybeans

Majorly fuelling demand in the global soybean market is the rising awareness among people about its health benefits. They help to improve metabolism, enable people to gain weight in a healthy manner, protect heart, defend against cancer, lessen effects of menopause, better digestive health, enhance bone health, protect against birth defects, increase circulation, decrease the risk of diabetes, etc.

“Another factor proving beneficial for the global soybean market is the thrust on research and development by savvy players in order to come up with innovative soybean-based foods with greater functionality and the incorporation of newer blends suitable for various applications. One such growth in use of soybean is its application in animal feed,” adds the lead analyst of the TMR report.

Supply Demand Disparity Hampers Market Growth

Serving to restrain the global soybean market, on the other hand, is the overall disparity between supply and demand. With a greater importance attached to the distribution of soybean, the market is seeing a gradual reduction in raw materials supplied to it. This has resulted in price volatility, which creates inconvenience for manufacturers as they try to maintain the final product price as well as their profit margin. In addition, dairy protein ingredients have the first mover advantage and greater consumer acceptance. This is also dealing a blow to the global soybean market.

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Tonic Water Market – Popularity of Gin and Vodka in Europe Propels Market

In order to steal a march over their competitors in the global tonic water market, manufacturers are expending money on research and development to come up with new flavors to cater to the different palates of the consumers. This has served to increase competition in the market.

Some of the prominent participants in the global tonic water market are Fentimans Ltd., The Coca-Cola Company, Diageo Plc., Q Drinks, White Rock Products Corp., Thomas Henry GmbH & Co. KG, Powell And Mahoney LLC, Fevertree Drinks PLC, Dr. Pepper Snapple Group, Inc., Monster Beverage Corporation, MBG International Premium Brands GmbH, East Imperial Superior Beverages, JACK RUDY COCKTAIL CO., Boylan Bottling Co Inc., Casalbor, S.L., LLANLLYR WATER CO LTD, Shasta Beverages, Inc., Sygama SA, Luscombe Drinks, and Bradley’s Tonic Co.

A new study by Transparency Market Research predicts the global tonic water market to rise at a 6.1% CAGR from 2017 to 2025 to become worth US$2.45 bn by the end of 2025 from US$1.52 bn.

Tonic water finds application in direct consumption and alcoholic drinks. Of them, the segment of alcoholic drinks grosses most of the revenue in the market on account of the increasing alcohol intake worldwide resulting from the influence of social media, the increase in the number of private and office parties, and the perception that alcoholic drinks relaxes the mind. The tonic water market in alcoholic drink segment is forecasted to clock a higher CAGR of 6.6% between 2017 and 2025.

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From a geographical standpoint, Asia Pacific is a key market that is expected to grow at the healthy clip – a CAGR of 5.7% from 2017 and 2025 on the back of rapid industrialization and urbanization – the two phenomena that have increased the disposable incomes of people and changed their lifestyles leading to more alcohol intake.

Rapid Industrialization and Urbanization Stoke Growth

At the forefront of driving growth in the global market for tonic water is the rising disposable incomes of people on account of industrialization and economic growth. Besides, industrialization has also led to urbanization, which in turn, has changed the lifestyle of people. This has resulted in increased consumption of alcohol such as gin, vodka, etc. Tonic water is often added to them to make them into a drink. Apart from that, the mushrooming clubs, lounges, and bars are also boosting sales of tonic water.

Emergence of Various Flavors Drives Demand

Another factor having a positive impact on the global tonic water market is the emergence of tonic water with different flavors in order to attract consumers. This factor will continue to benefit the market in the upcoming years as well. Increasing number of individuals are focusing on their health and trying to cut down the total calorie intake, owing to which unsweetened variants of tonic water is penetrating the shelves of retail stores. This has led to increasing sale of tonic water and is expected to continue over the forecast period.

“One factor expected to dampen uptake is the focus by manufacturers to portray tonic water as a mixer for alcoholic drinks only, although it can be consumed as a soft drink on its own. As a result tonic water may not find space on shelves as a soft drink due to low awareness among consumers,” explains the lead analyst of the report.

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