Litho label can promote the product effectively due to its complex and five screened graphics. Getting attention along with the availability of competitors is hard, therefore, litho label is the most effective way to get noticed by the potential customer. Litho label is fed through the machine which apply adhesives and places the label on the corrugated sheet. It helps the product to stand out from the crowd, highlight product features, increase the effectiveness of in-store promotion, build brand awareness, and increase brand value.
These litho labels are trimmed into a rectangular size, palletized and shipped to the dock. Apart from the regular litho label, service providers can fulfill requirements of including additional color, UV coating and film lamination. It acts as an added value to the product which not only improves the shelf presence, but also helps in achieving maximum consumer appeal, provide sales information to the customer and increase sales.
Litho label market- Market Segmentation:
The global litho label market can be segmented on the basis of label type, color type, application type, adhesive type and end use. On the basis of label type, the global litho label market can be segmented into full label and spot label. On the basis of color type, the global litho label market can be segmented into CMYK color matches and PMS color matches. On the basis of application type, the global litho label market can be segmented into packaging solution and display solution.
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On the basis of adhesive type, the global litho label market can be segmented into resin adhesives, dextrin adhesives and hybrid glues. On the basis of end use, the global litho label market can be segmented into food & beverages, pharmaceuticals, cosmetics & personal care, home care, logistics & transportation, retail stores and others.
Litho label market – Market Dynamics:
One of the important factors contributing towards the growth of the global litho label market is the rampant evolution in the retail sector in terms of hypermarket/supermarket and independent stores. The earlier mentioned display solution is considered as a modern retail packaging solution and is expected to develop along with the progression of hypermarket and supermarket. Manufacturer and retailers are gaining huge traction towards litho label due to its effectively visibility because of its high end graphics which increase the brand value of the product which essentially drive the growth of the global litho label market.
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