Reclosable films market comprises of several material types such as polyethylene (PE), polypropylene (PP), polyethylene terephthalate (PET). These are used to package different type of products. Furthermore, better shelf presence is expected to be one of the significant contributors in increasing the sales of the product. This in turn, is expected to boost the growth of global reclosable films market.
Manufacturers of packaging are catering to the demand of the consumers by providing multi-align closures that offer consumer convenience, easy re-sealing and are combining with flexible as well as rigid packaging formats that offer product access with full perimeter reseal ability for products like food & beverages, personal care & home care, pharmaceuticals and other products.
The global food industry has reflected positive growth, especially in emerging economies such as China, India, and Brazil among others. Customized food packaging is gaining traction which is expected to drive sales of reclosable lidding films over the forecast period. Reclosable films are one such packaging product which has evolved to cater to the food industry, personal care & home care, pharmaceuticals and other industry.
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In reclosable packaging formats such as trays, cups, and bags & pouches, consumer convenience is kept at the epicentre. Among packaging type, trays segment is expected to account for the highest market share in the global reclosable films market during the forecast period owing to ease in opening and reclosing.
For instance, reclosable films can now be infused with food product categories, such as, frozen food, ready-to-eat food, meat, poultry, seafood, dairy and, bakery & confectionery products. Manufacturers are capitalizing on latent opportunity for the use of reclosable lidding films as a promotional medium, as the reclosable lidding films offers printing on its surface for brand promotion. This trend is adopted by leading food packaging companies, fuelling the demand for the reclosable film as a promotional and marketing tool.
