The retail segment has witnessed a paradigm shift in the last decade or so, with organized trade dominating the overall landscape. As supermarkets and hypermarkets have mushroomed, focus on creating aesthetically-pleasing and highly functional packaging has witnessed an uptick. Multipack packaging, a highly effective packaging technique, has gained traction among manufacturers, owing to increasing emphasis on grabbing that ever-elusive consumer attention.
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While evolution of modern trade is one of the key drivers for the global multipack packaging market, a number of factors massively influence the growth of the market. Consumers who frequent modern retail stores are the main targets buyers for this technology. Modern trade is a good podium for multipack packaging which needs visual display to impact customer and grab their attention.
Some products have complex packaging design which poses challenges for manufacturers to multipack their products. Transportation of large size packaging as well as their storing is also a major restraint for this market. In case of mishandling greater amount of goods will get damaged as compared single packs. Furthermore, distribution of this kind of packaging products is limited to the right kind of stores.
In terms of geography, the global multipack packaging market has been divided into five key regions including North America, Latin America, Europe, Asia-Pacific and Middle East & Africa. The global multipack packaging market is expected to register healthy CAGR during the forecast period. Asia-Pacific is anticipated to be the dominant market for multipack packaging market followed by Europe and North America. Factors such as urbanization, increasing standard of living along with an increase in global trade will stimulate the demand for the multipack packaging market globally.
