Water soluble film is a biodegradable film that is used in packaging several products such as dyes, detergent and besides packaging it can also use as disposable bags and laundry bags. Water soluble film is manufactured using a polymer named polyvinyl alcohol which is a synthetic polymer that has excellent emulsifying, forming and adhesive properties. The water soluble film is also resistant to solvent, oil, and grease. The water soluble film has his tensile strength and is non-toxic in nature as well has high oxygen and aroma barrier.
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Water soluble film outperforms in the packaging industry owing to development and advancement in technology that adds a biodegradable factor to the packaging material and thus is a potential factor driving the growth of water soluble film market. Moreover, packaging, a functional aspect which dealt with protection and preservation of product during transportation from manufacturer to final consumer has taken a change in recent years. This has resulted in packaging to becoming an integral part of an organization to attract the customer and boost sales strategy which ultimately leads to the profit of the organization and is another potential factor to the growth of water soluble film market.
With flexible packaging replacing the traditional rigid methods has taken boom in the industry that allows the manufacturer to reduce the cost of logistics such as transportation, storage & warehousing and is a key driver for the water soluble film market. The water soluble film ensures the purity and preserves the effectiveness through sealed pouches of ingredient allowing a consistency in product delivery and avoiding cross contamination. Moreover, the polymer used for the manufacturing water soluble film are environmental friendly which limits the landfill sites and need to dispose of solid packaging material such as non-degradable products and thus supports the growth of the water soluble film market. Factor such as resistant to mineral oil, vegetable oil, animal oil and excellent packaging for oily products and organic solvents are supporting factor to the boost of water soluble film market.
The global water soluble film market is divided into seven regions, namely North America, Latin America, Asia Pacific excluding Japan (APEJ), Western Europe, Eastern Europe, Japan and the Middle East and Africa (MEA). North America in the global water soluble film market holds a dominant position owing increased in the role of advanced technology in packaging in the U.S. which have a major manufacturing unit such as food and chemicals across the globe. Western Europe is estimated to hold a second major position in the global Water Soluble Film Market which is owed to environmental benefits received from water soluble film material.
