In the past couple of decades, rigid packaging has given way to the more convenient flexible packaging solutions. Consumer barrier films serve a variety of purposes, such as aroma protection, and increasing shelf life of the product within. Consumer barrier films find a wide range of applications in the food, home & personal care, pet food & pet care industries, and the likes, for flow wrapping, lidding and other purposes. The transparent nature of the consumer packaging films enables excellent product display, which enhances their chances of selling.
Consumer barrier films are necessary for food and non-food products alike, for acting as an efficient aroma, odour, and gas barrier, thus facilitating growth in preference for consumer barrier films in the market. Consumer barrier films find applications in a variety of horizontal and vertical form-fill-seal applications. Rising demand for flexible packaging solutions that enhance the shelf life of the product, coupled with more consumer appeal for packaging solutions with excellent product presentation, are the major factors expected to ensure a positive outlook for the global consumer barrier films market, over the forecast period.
Global consumer barrier films market: Dynamics
The global packaging industry has undergone significant transformation in the past couple of decades, driven by evolving consumer-level and design-level trends. Significant improvements have been made in the way products are packaged, keeping ‘consumer-convenience’ as the main objective. Several factors are expected to fuel growth of the global consumer barrier films market, which, as discussed above, include a growing demand for packaging solutions which enhance the shelf life of the product.
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In addition, consumer barrier films decrease the need for preservatives, and prevent de-oxygenation of the product, thereby stopping degradation of the food product. Growth of the global consumer barrier films market could, however, be hampered by concerns regarding the ability of plastic material to enable exchange of vapors and gases, thereby threatening to compromise the safety and quality of packaged products.
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