Concern over the use of BPA-based products has increased significantly in the last few years. Many organizations have invested millions of dollars on the research activities to find out the serious health hazards of BPA-based products. Also, they are continuously engaged in creating public awareness to give up on BPA containing products such as metal cans. Hundreds of research papers depicting BPA as an endocrine disruptor, has been published since last decade. However, government in most of the countries still do not find BPA harmful and hence have not banned the use of BPA in food contact applications. But the decline in use of BPA-based products in most of the developed countries is primarily driven by consumer disinterest but not by government enactments. Also, consumer disinterest in BPA-based products led food processing companies to switch their packaging products or use BPA-free coatings in their metal can packaging format which has ultimately increased the demand for BPA-free metal cans. Government in some of the countries has banned the use of BPA in food contact packaging applications after realizing its harmful health effects. For eg.
- In March 2010, Denmark announced temporary ban on BPA-based products such as baby bottles, sippy cups, and baby food containers for children aged up to three years.
- Denmark was followed by other European Union member countries such as Belgium, Sweden, and France to enforce ban on BPA-based products for children aged 0-3 years.
BPA-free cans market represent high growth opportunities for the new entrants to capture significant market share and gain good brand image in a short span of time. However, the metal cans is a consolidated market with Ball Corporation, Ardagh Group, and Crown Holdings account for more than half of the market. These companies are not actively seeking to phase out BPA-based packaging products. They are engaged in lobbying activities to restrict the ban of BPA coatings used in can linings. So, new entrants could offer highly innovative alternative products to capture high market share from other players present in the market.
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Food & beverages companies are actively looking for alternative solutions to BPA-based epoxy coatings. This is primarily driven by the escalating interest of the consumers to avoid BPA containing food products. As a result, companies are bound to switch their packaging solution or offer BPA-free cans for their products, otherwise consumer transition will create a negative impact on their overall brand value and net sales of the company.
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