The global oral hygiene market is characterized by the presence of a copious number of players, making it highly fragmented. The vendors – both large and small – try of outshine one another on the basis of product quality, differentiation, price, service, brand recall, and marketing strategies. The stiff competition in the market is slated to put a downward pressure on prices in the near future, thereby negatively impacting the revenues, profit margins, and growth opportunities of companies operating in the market. Some of main products purveyed in the market are mouthwash, breath fresheners, dental floss, denture care, toothpaste, and toothbrushes and replacement heads.
The global oral hygiene market can be segmented into primary and secondary oral hygiene. Among the two, the primary oral hygiene segment dominates with a whopping share in the market on account of the robust demand for primary products such as toothbrush, toothpaste, and replacement heads. Secondary oral hygiene products, however, are also witnessing a strong demand on account of their tanking prices and going forward will likely dent the market share of primary products slightly.
A report by TMR Research offers key insights into the global oral hygiene market. To do so, it takes into consideration historical and current market data and arrives at the current size of the market. It studies the different factors promoting or hindering the market, the current competitive scenario, and the growth prospects in the near future. It also leverages market-leading analytical tools to uncover opportunities and threats facing both and new existing players in the market.
Global Oral Hygiene Market: Drivers and Trends
In the recent past, the oral hygiene market has become a lucrative segment of the personal and beauty care market. A major growth driver in the global oral hygiene market is a burgeoning geriatric population who have generated substantial demand for oral care offerings. Another noteworthy driver is the rising awareness about the importance of keeping the mouth and teeth clean and healthy and about the services of different dental care providers. Further, development of innovative products and growing demand for aesthetic dentistry, especially in emerging economies of the world, is expected to further boost growth in the market in the near future.
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In the years ahead, further progress in technologies will bring about more improvement in products leading to their swift uptake. Attractive and better packaging solutions will also predictably drive growth. Not-so-strict regulations governing new products and their prices is expected to fillip the market too in the near future.
Global Oral Hygiene Market: Regional Outlook
Geographically, the key segments of the global oral hygiene market are Asia-Pacific, North America, Europe, and the Rest of the World. Among them, Europe and North America are key markets because of a large pool of elderly population. The massive thrust on research and development to bring about cutting-edge products has also led to the growth in the markets in the two continents. Asia Pacific is another lucrative market. With the rising fortunes of the middle class, a fast expanding elderly population – especially in Japan, and growing availability of an array of products, the market is poised to gain significantly in the near future. The densely populated and fast-expanding economies of India and China are other attractive markets, apart from Japan, powering Asia Pacific’s growth.
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