Overlaminates are used to prevent damage to your asset. Overlaminates are widely used to protect the surfaces of graphics, warning & critical information labels, medical forms, and signatures. Overlaminates are anticipated to witness an increase in preference for protection of printed decals, during the forecast period, as the need for custom-printed products grows. Overlaminates are designed to protect and prolong the life of graphics and images. Product customization has emerged as a key trend across the world, fueled by the advent of high quality printing equipment. Overlaminates are made up of various types including polypropylene based, thermal transfer printable and silicone release coated. High quality printing and graphics have assumed a crucial role in customization these days, with customers desiring personalized designs for a unique appearance.
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Therefore, customization is practiced in key industries, such as electrical & electronics, and the automotive industry. They are also available in various thicknesses. Manufacturers of overlaminates are focused on additional features for enhanced appearance, such as a selection of pearlescent and glittering starlight decorative overlaminates, to cater to their clients’ requirements. Apart from enhancing the appearance of the product, overlaminates also prevent scratching or scraping of the surface. Therefore, the global overlaminates market is expected to have a largely positive outlook, over the forecast period.
The global overlaminates market is growing on the backdrop of increasing printing and graphics industry across the globe. The global graphic printing industry has undergone significant transformation in the last decade, generating higher demand for custom printed products. In addition to decals and prints on the surfaces of vehicles and electronic devices, overlaminates are also used to protect the surfaces of labels. The availability of overlaminates in various thicknesses in the market is expected to drive the global overlaminates market during the forecast period. Changing consumer requirements and expectations regarding product differentiation and appearance are the two key factors expected to play a pivotal role in the growth of the global overlaminates market during the forecast period. In addition, constant innovation has led manufacturers of overlaminates to include additional features such as UV stabilizers, to enhance the life of graphics.
The desire for custom printed products is one of the global consumer trends which is here to stay well beyond the forecast period. Therefore, there are no key challenges to the growth of the market. However, there is plenty of scope for growth of the market in the emerging economies, where evolution in consumer trends is bringing a significant change in the way the consumer goods sector operates.
Few of the key players operating in the global overlaminates market are – 3M Company, Arlon Graphics, LLC., Acpo ltd., STA, LLC, UPM Raflatac, Catalina Graphic Films, Inc., and DUNMORE Corporation, among others.
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