Packaging is the most important factor for determining consumer’s acceptance of any product in the market. Almost everything we buy in modern days is delivered in a packaging system. Packaging, therefore plays a decisive role in sales of consumer products such as beverages. Young population across the world prefers coffee as a refreshment drink and these coffee lovers expect coffee brands to resonate the value offering through its packaging. In recent times, consumer’s perception towards coffee packaging has gained prominence and is influencing the global coffee packaging market. Coffee content has to be protected by packaging so that it can remain fresh for 12-18 months which is the average expiry time of coffee products. Packaging protects coffee from various factors such as humidity, temperature, spillage, etc. Packaging solution implemented for coffee packaging has to keep intact the aroma of the product. Coffee packaging also helps the product from direct contact with oxygen which can reduce the flavor and can create harmful microorganisms in it. Coffee packaging is also required for transportation of coffee products from one part of the globe to other without damaging the content and aroma.
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Global Coffee Packaging – Market Dynamics:
Widespread consumption of coffee across the globe and the presence of established brands in the coffee market, has led packaging manufacturers develop solutions particularly targeting coffee products. The coffee packaging market is expected to exhibit a healthy growth rate over the forecast period, 2016-2024. Rapid industrialization and urbanization are some of the key factors responsible for dynamic growth of coffee packaging market. Coffee packaging is also considered to be a sustainable option which can satisfy consumer demand and growing retailers across the globe. Extensive product mix offered by coffee manufacturers targeting demographically diverse market segments have led to packaging solutions developed for different coffee products.
In April 2017, Amcor Ltd announced the product launch of their metal free laminated coffee packaging solution ‘Vento’, at Interpack show in Germany. In April 2016, Crown Holdings Inc collaborated with Nestle SA to provide innovative coffee packaging solutions.
Global Coffee Packaging- Market Segmentation:
The global coffee packaging market can be segmented by the material type, by packaging type, and by size.
On the basis of material type, the global coffee packaging market is segmented into:
- Plastic
- Polyethylene (PE)
- Polypropylene (PP)
- Polyethylene Terephthalate (PET)
- Others
- Metal
- Tin
- Steel
- Aluminum
- Paper & Paperboard
- Glass
- Others (wood, etc.)
On the basis of packaging type, the global coffee packaging market is segmented into:
- Stand-up pouches
- Side Gusseted bags
- Vacuum pouches & bags
- Flat bottom bags
- Bag-in box
- Bottles
- Cans
- Others
On the basis of package size, the global coffee packaging market is segmented into:
- 50-100 grams
- 100-250 grams
- 250-500 grams
- 500 grams & above
Global Coffee Packaging – Regional Overview:
The global coffee packaging market can be divided into seven major regions which are as follows:
- North America
- Latin America
- Eastern Europe
- Western Europe
- Asia-Pacific excluding Japan
- Japan
- Middle East & Africa
The market for coffee packaging is mainly dominated by North America which is expected to register positive growth over the forecast period. Coffee packaging market in Asia-Pacific region is estimated to witness the highest growth over the forecast period due to increase in per capita disposable income among emerging economies such as China and India. Europe region is expected to have a steady growth for coffee packaging market over the forecast period. Latin America and the Middle East & Africa region are expected to have above average growth over the forecast period for the global coffee packaging market.
Global Coffee Packaging – Key players:
Few of the key players in coffee packaging are Amcor Ltd, Bemis Co Inc, Mondi PLC, DS Smith PLC, ProAmpac LLC, Graham Packaging Company, L.P., Pacific Bag, Inc., Crown Holdings Inc, Poly Pak Plastics, Novolex Holdings, Inc., Min Lee Packaging Materials Co., Ltd., Color Hoyo Paper & Plastic Products Co., Ltd., Jmei Packaging Company Limited, Dejili Packing Material Co., Ltd., Packmate Packaging Co., Ltd., etc.
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